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Eli Fennell
Works at On Track Tips | Wiser Sites
Attended Florida Atlantic University
Lives in Fort Lauderdale, FL
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Eli Fennell

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Updated: The Three Branding Opportunities in the Local Knowledge Panel

Google is always testing new ways of organizing and presenting Search results, including Local Knowledge Panel results. Business owners must be aware of these changes, and of the benefits of claiming and optimizing their Google My Business listings.

In the following article, I discuss the three opportunities for business branding in the Local Knowledge Panel, including:

Your Business Logo
Your Map & Search Photos
Your Business Description

I've also updated the article to reflect the removal of Recent Posts on Google+ from Local Knowledge Panel results.  Actively Posting to your Google+ Page might still be valuable in other ways, but is no longer of benefit for Local Knowledge Panel results.

#LocalSEO   #LocalSearch   #Branding  
Your local business is a brand. Maybe you already know that, or maybe you've been thinking of brands as a mighty entity like Apple or Coca Cola. However, whether you're a Small Business of one, a Medium Sized Business of hundreds, or a Mega Corporation with thousands of employees, your company is defined by its brand.In the Internet Era one of the most important places to define your brand is online, and in that online world, one of the most if n...
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Great mst Eli Fennell
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The 'Science' Of Star Trek Time Travel

Time travel is one of the most common of tropes in the Star Trek universe. The details of how this works, however, has varied so much from one episode or film to the next that there would seem to be no real sense to make of it (beyond: "Because the screenwriter said so!").

However, some pioneering geeks have actually developed a 'Unified Theory' of Trek time travel that both accounts for every version of time travel introduced in the stories, and which is rooted in real scientific theory, as the following article (and an entire book, apparently) explains in nerderific detail. Enjoy, fellow Trekkies!

#Physics #TimeTravel #StarTrek
It's 2016, meaning we now have many examples of Trek's time paradoxes to explore.
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Eli Fennell

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Batman v Superman: Final Trailer

OK, I'm ready, bring on the Man of Steel and the Batfleck already! Watching ol' blue tights eyes light up as he realizes he's met his match... and it looks maybe, just maybe, like they're not going to resort to the silly plot device of having Batman use Kryptonite (fingers crossed)!

I must add... Batfleck actually looks like he's kind of bada$$. I know, I didn't expect that, either.

Actually, this really shows to me why it was good that they didn't do a Dark Knight/Man of Steel crossover with Christian Bale as was the original plan. Bale existed in a world where the basic premise was: "OK, this is the real world... and this is how Batman and the villains actually plausibly exist within the real world."

Bale's Batman was almost creepy believable... you could easily imagine seeing Heath Ledger's 'The Joker' as a terrorist being talked about on the evening news, and they went so far with the 'realism' aspect of his tech that it disappointed some hardcore fans, such as the Batwing in The Dark Knight Rises, which didn't look much like a Batwing but had the advantage of being an actually aerodynamic design (i.e. it could actually exist and fly).

The DC Movie Universe is another creature entirely. Though trying to be sort-of real, it begins with an alterworld premise: superpowers exist. In such a world, a rational Batman would get his backside handed to him in a second.

The DCMU's Batman is more akin to how Batman always existed when he belonged to a larger world of superpowers in the comics: mankind's best answer to superheros and villains. While he has no super powers, he has a 'larger than life' aspect to his abilities and tech that allows him to level the playing field against super opponents.

Batfleck will be that kind of Batman, and therefore won't step on Bale's toes. It was good, therefore, to reboot him, even though it came so quickly on the back of critically acclaimed films.

#BatmanvSuperman
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+Phillip Hagger​ If you can suspend disbelief about the Man of Steel even existing, you can suspend disbelief that a special Batsuit allows him to put up at least a bit of a fight against Supes.
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'Perfect' is the enemy of 'good'. - Voltaire

Commentary: The meaning of this expression is that, if we give up or abandon something or refuse even to get it started until it is perfect, even though we may admit that it would be better than what preceded it or whatever the alternative might be, then it is likely that we will get nothing, neither perfect nor better, done.

The writer who will not risk publishing until his works are as good to his own ears as Shakespeare; the patient who refuses life saving treatment because it will leave a hideous scar; the engineer who won't patent his invention until it is fully functional and ready for mass market production; the starving man who refuses a meal because it contains GMO's and wasn't purchased by a Fair Trade consortium; all these and more are examples of making 'perfect' the enemy of 'good'.

Beware of those who make Perfect the enemy of Good and call it 'Revelation' or 'Revolution', for they wrap up their own inaction in a 'Holier Than Thou' facade of ideological purity, or a pretense of 'sticking to their convictions', meanwhile passing up opportunities to make progress, however small and however incomplete, when they present themselves.

#DeepThoughts
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I like the quote, and all...

But digging deeper, if we accept stuff that is undone, it takes more away from us, then adding value to our lives.

It is advantageous to get help in refining a product, or even a process, sure so release or offer the project before it is perfected.

However if something is unrefined—or in the matters of food; refined—then I have to perform work, and invest my resources to bring it up to usability, than better I did have nothing, and I can invest my energy and possessions towards a "finished" work. Or eat a meal that is meet for my biology.

IF all everyone always gave was good, it would be perfect! It is tragic accidents happen, and devastating that people will justify dishing out harmful procedures to accomplish any gain. In my humble opinion. 
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Marketing Posts Worth Your Time by +Mark Traphagen​ is one of the best Marketing Collections you'll find on Google+, or anywhere online for that matter. In an age where bogus, shallow, and fluffy online marketing news, tips, and analysis can sometimes steal the sunshine from high quality, deep content, this Collection gives you a concentrated Stream of the best the web has to offer, curated by a leading voice in the marketing industry.

#OnlineMarketing #MarketingTips #MarketingNews
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Google+ for Android is getting another update, and this one brings Chrome Custom Tab browsing of web links on Google+ (meaning web pages load faster and without making you leave the app; this can be turned off in Settings).

Click or tap through to the Original Post for more details.

#PlusOnly #GooglePlusUpdate
 
G+ Android Update 7.2.0
Today we're starting to roll out our third Google+ Android app update of the year. This release has several bug fixes and three new features. Specifically:

* 29 bugs fixed
* 10 accessibility issues addressed
* Faster and safer browsing of Web sites (info below)
* Search history and autocomplete
* Tap on the bottom bar to scroll to the top of Collections, Communities, and Notifications

When you tap on a Web link on Google+ we now use Chrome custom tabs to pre-load Web sites, which makes viewing content much quicker. If you are signed in to a Web site in Chrome, you will also be signed in when you visit the same site in Google+. Other features like saved passwords, autofill, and Tap to Search are also available in custom tabs (http://blog.chromium.org/2015/09/chrome-custom-tabs-smooth-transition_2.html) .

While there’s lots of great reasons to use Chrome custom tabs in Google+, we’ve given you a simple way to turn them off as well. Just un-check "Enable Custom Tabs” in the Google+ Settings menu.

As always more updates are on the way so please keep the ideas & issues coming by using our Send Feedback menu item. Thanks~
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I got this a few days ago. Works beautifully. 
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Eli Fennell

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Heroic Puppy Shoots Florida Man
 
A Florida man was in the process of shooting his seven shepherd-mix dogs (because he failed to find them homes), when one of the puppies accidentally put its on paw on the trigger of the .38, causing it to discharge, and thereby wounding him in the wrist.
 
Three puppies were already killed and buried, unfortunately, but the inadvertant heroism (resulting from inadvertant stupidity) of the fourth puppy managed to save its life, as well as the lives of three other puppies.
 
Apparently, it actually takes a good doggie with a gun to a stop a bad guy with a gun.  Who knew?
 
#OnlyInFlorida #FloridaMan
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How The Democratic Candidates Evolved On LGBT Equality

I was pleasantly surprised when I read this article in +The Huffington Post​ about how both Hillary Clinton and Bernie Sanders have 'evolved' on the gay marriage and the LGBT equality issue. To be clear, both of them started way ahead of the average, but both have also evolved from weaker positions on the issue.

This should not be read as an indictment of the candidates, and in fact one reason I'm sharing it is because the author is generally positive on both candidates at their present state: they're both clearly supportive of LGBT rights and have proved it through both rhetoric and action.

But neither one has been perfect, and in fact if we judged this by a racial metric instead of a sexuality metric, well... let's just say both candidates would have an uphill climb right now with the majority of South Carolina voters.

In an era where past positions on issues, taken for political advantage in an election, can be dredged up and relived via Search Engines, Social Media, and beyond, it is a harder reminder for some groups than others just how hard it can be to find strong allies who won't falter when the going gets tough.

Looked at another way, though, the very forces that expose these 'evolutions' in candidates also help drive them: now everyone, and not just a room full of rich donors, knows what is being said about them, and can not only complain when treated unfairly, but can also bank on mass moral support when they do stand on the right side of history.

These issues are near and dear to me, as many of the people I care most about are people who don't fit an arbitrarily narrow definition of sexuality and love. I am glad to see progress and I hope to see a debate some day over LGBT equality as fierce as the one over race equality at the recent PBS Democratic Primary debate.

#LoveIsLove
As a radio host and commentator, and as a gay man, I'm used to conservatives calling in or writing me to straight-splain the world to me. I apparently shouldn't be defending Muslims against bigot...
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+Keith Bloemendaal​ That's what I liked about this article: it allowed that people do sincerely evolve. As opposed to some of the purists out there who want to punish people who were progressive by the standards of their day for not being the most progressive by current standards. Realistically, both of these candidates are now Pro Gay Marriage and aren't going to turn around in office and say, "Screw gay people, back in the closet you go!" We have to allow that people can and do evolve and try to reward them for doing so rather than punishing them for not always being perfect.
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Spanish Civil Servant Skips Work For Years Unnoticed

A Spanish Civil Servant didn't show up to work for at least six and possibly up to fourteen years, before being caught when time came due to reward him for two decades of service. Quite likely he was at least a decade shy of earning it.

Apparently I'm not only in the wrong line of work, I'm also in the wrong country.

#ThatHeadlineThough #LateToWork
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But how
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Picasa To Be Shut Down

Google updated their Picasa blog for the first time in over 4-years... to announce the service will soon be shuttered. This will begin in May of this year and take an unspecified number of months.

Take heart, though, because Picasa is making way for a much better alternative: +Google Photos​. With unlimited storage, automatic categorizing of images by person, theme, and more, and a killer (albeit imperfect) Search feature built right in, Shared Albums for easy sharing and collaboration, as well Google Photos Assistant (formerly Auto Awesome) for automatically or manually creating Animations, Stories, and more, and built for a mobile first world, Photos is a more than worthy replacement.

#GooglePhotos
A unified front in the platform war for your birthday pics.
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+Charles Payet just for the record for others reading, with Amazon Prime, you get unlimited photo storage. It doesn't include video or other file types.

If you are not a Prime member, unlimited photo storage at full resolution is only $13/year. Unlimited anything storage - photo, video, any file type - is $60/year. It's a great deal.

I can't help but wonder if Google will have a big announcement regarding more / cheaper / free storage coupled with a big update to Photos incorporating what is lost in the forsaken Picasa. I must temper my hopes though. Google always falls short of doing anything in a complete fashion. They regularly leave out the simplest, most obvious things to maybe include them months, or more likely years later, if ever. And then, there will still be the issue of editing in the cloud. It's just too slow and cumbersome to do more than a few photos at a time.
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+Stephan Hovnanian​​​ offers up a great 'Home Building' metaphor for explaining online marketing to clients. This isn't the first time I've encountered this metaphor, but Stephan does a fantastic job of explaining it.

#MarketingTips
 
File under "Useful Analogies I Can Use With My Clients"

I've grown up around homebuilding; my whole family does it, I swept out the houses my dad was building as a summer job, financed residential construction when I was in banking, and been involved in more than my fair share of home improvement projects (or repairs) in the three homes I've lived in so far.

I'm also a 15 year veteran in web marketing (we can say veteran at this point, right?).

So I come to you with some experience in the matter of this analogy.

Your web presence is like building a house, addition, or remodel

You can try to do it all yourself. Cheaper, yes. Quality might suffer if you aren't as skilled as a professional. You won't know if there are things you could have done better or differently to meet your ultimate goal of (more business, bigger kitchen). And it'll definitely take the longest amount of time, because in addition to your existing work and life responsibilities, you've added the task of becoming a craftsman and completing a large project.

I don't recommend this, unless you're comfortable using pre-existing tools that don't require much expertise or time to master (I'm looking at you, laminate flooring, and Squarespace).

You could manage the project. Solves some of the quality problem because you'll bring in skilled workers to execute. Doesn't solve much else, though. It will cost a little more, maybe a lot more, especially if you don't have a solid plan in place before you begin. Also, if you don't have a firm understanding of process, your subcontractors could take you for a ride, or end up working against each other, costing you more time and money to arrive at the desired outcome. Plus, there's still the whole work/life responsibility thing from above.

You could hire professionals across the board. More expensive? Most likely. Better output? Most likely (however, I'd recommend investing time understanding process and fully identifying your goals before hiring the project manager). And you get to focus on your existing work/life responsibilities, so in a way, there's less stress, too.

You can interchange the experience of a new home, remodel, or repair in this story with learning how to do social media, building a website, embarking on content marketing, etc. In many cases, it's perfectly acceptable to DIY or be a GC, but in others, especially where there are aspects of the project that are way out of your league, it is always best to bring in a professional to do what they do best. It's the best investment you can make in yourself.

Thanks for listening.
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thanks Eli, I also like using the one about how your website is like an engine. Needs maintenance and upkeep to run at a high level, but at some point it'll just be "time" to get something new under the hood.
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Facebook Board Member Calls Free Basics Ban 'Anti-Colonial'

Facebook board member and investor Marc Andreessen has faced a backlash over Twitter comments seemingly supportive of Colonialism in India, after Free Basics by Facebook was banned by Indian Regulators for violating net neutrality.

Of the ruling, Mister Andreessen claimed that 'anti-colonial' sentiment has harmed India's economy for decades. Evidently Mister Andreessen was unaware that 'anti-colonial' activities are the only reason India even exists as a sovereign nation, rather than having remained the Eastern Jewel of the British Empire, as it once was known.

The brutality with which the Colonial forces attempted to put down all resistance, including Gandhi's Non Violent Resistance movement, made the best argument over 60-years ago for why Colonialism was never good for the Indian people.

Perhaps more telling is that Mister Andreessen readily likened Free Basics to Colonialism in his own mind, an argument also made by opponents of Free Basics, who themselves could claim far more recent experience about the evils of Colonial impositions on their culture.

Although he has apologized for his comments, in at least one regard he was absolutely right: Free Basics was nothing but a sneaky form of corporate colonialism masquerading as a charitable organization. Luckily for India, they've seen this movie before and knew how it would end if they let it keep going. Colonize me once shame on you, but colonize me twice...

#SocialMedia #FreeBasics
The Facebook board member lashed out with a poor-taste tweet that appeared to back colonialism, following India’s decision to ban Facebook’s limited free mobile internet
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Facebook is awesome lol
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Eli's Collections
Story
Tagline
The Key to Social Media is Being Social
Introduction
I love technology and how it changes our lives.  There's something almost spiritual about how new technologies connect and empower us.  And it's really cool, too.

I talk about Social Media Marketing, Technology, and assorted nerdishness and geekery, and occasionally try my hand (with some successes and some failures) at a bit of humor.  I love to create conversations across my social networks, and to help others find their own voice through social media and social media marketing

I work with On Track Tips | Wiser Sites on SEO & Social Media Marketing, and am always looking to learn and grow in my career.

Google+ Highlights
  • Active User Since Beta
  • Beta Tester of Google+ Collections
  • In the Top 750 U.S. G+ Profiles according to CircleCount.com
  • Have Appeared in Hangouts On Air Alongside Mark Traphagen, Ronnie Bincer, Peter G. McDermott, J.C. Kendall (R.I.P.), Ray Hiltz, Melissa Carlson, Sarah Hill, DeAno Jackson, Adam Eyster, Yifat Cohen, Martin Shervington, Lee Smallwood, Meilani MacDonald, Elaine Nieberding, Sana Ahmed, Mia Voss, and Others
  • Known for: Commentary, Analysis, and Reviews of Technology - Social Media and Internet Marketing Trends and Strategies - Science News and Analysis  - Image and Video Memes - Humor - Weird News

My Communities


Communities I Moderate


How to Get the Most Out of Google+

Be yourself.  Be passionate.  Be open.  Share.  Leave great comments.  Make great stuff, whatever it is, photos, memes, thought provoking articles, selfies, geekery, stories about your children, your adventures and misadventures, your day, your home life, your professional life.  Use Social Media however you want to!

Seek out people with similar interests and passions, or people whose interests inspire you, or people who are just great to talk to.  Make it your own.  Talk to the world, and be prepared for the world to talk back.  If no one you know is using Google+, try meeting people who are, because in my experience we're mostly a friendly lot.  Above all else, be authentic.

Did you know Google has made an Official Guide for growing your presence on Google+?  It's called the Google+ Partner Playbook and it's free to download.

My First 'Viral' Post

Every story of Social Media success begins somewhere.  Mine began with the following post on Google+ (which was also an article on my personal blog): Google+ IS and WILL BE a Huge Success

The article was shared by Mark Traphagen, and from there spread farther and faster than I had ever imagined anything I wrote would.  Four years later I still stand behind that statement, and I'm glad I saw the potential of Google+ in the early days.  A lot has changed since then, but Google+ is a huge success in its own right with a large and passionate user base.  That first spark of social networking connection inspired me to dive deeper into the online realms like Twitter, LinkedIn, and even Facebook again, and now I get to enjoy the company of thousands of great minds and great souls all around the world.

Personal

I've lived in South Florida my whole life, and it would be hard for me to imagine living anywhere else.  I was born to two wonderful parents who are still together after all these years and into a wonderful and supportive family that stuck together through all the trials and tribulations that we faced.

I'm an absolute technology geek, especially for personal computing.  If software runs on it, I want to know about it.  I've had many passions in my life, and nearly all of them have involved technology and science, but art, philosophy, and even a mystical streak also help define me.  I can also geek out on stuff like Doctor Who, The Avengers, and Homeland.  The geekery runs deep within me, but so does the artist and the dreamer.

I'm also an Elder Scrolls addict, 1/16th Ewok, half Vulcan, and three-quarters Irish potato stew.

Follow me here on Google+, or on TwitterFacebookLinkedIn, and ETER9.

Follow my blog at elifennell.com, my memes on Tumblr, my videos on YouTube, and my photos on Instagram.

"For a successful technology, reality must take precedence over public relations, for Nature cannot be fooled." - Richard Feynman
Bragging rights
I was there at the fall of Arcadia. Someday, I might even come to terms with that.
Work
Occupation
Online Marketing Specialist
Skills
Social Media, Internet Marketing, SEO, Technology, Writing, Psychology, Science
Employment
  • On Track Tips | Wiser Sites
    Search Engine Optimization, 2015 - present
  • On Track Tips | Wiser Sites
    Social Media Marketing, 2015 - present
  • Spine and Joint Center
    Director of Social Media, 2013 - 2015
  • Nautical Ventures Group
    Director of Social Media, 2014 - 2015
  • Harbor 1 Marina
    I.T. Administrator, 2002 - 2008
    Network Administration, File System Management, Cyber Security, Accounting, Maintenance and Deployment
  • American Offshore Marina
    I.T. Administrator, 2002 - 2008
    Network Administration, File System Management, Cyber Security, Accounting, Maintenance and Deployment
  • University of Florida I.F.A.S.
    I.T. & A.V. Specialist, 2005 - 2007
    Network Administration, Maintenance and Deployment, Managing and Controlling Audiovisual Systems for Remote Learning Courses
  • University of Florida I.F.A.S.
    Horticulture Research Assistant, 2007 - 2007
    Planting, Harvesting, and Measurements for Horticultural Research at the University of Florida Institute of Food and Agricultural Sciences in Davie, Florida.
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Fort Lauderdale, FL
Previously
Chapel Hill, NC - Fort Lauderdale, FL
Contact Information
Work
Email
Eli Fennell's +1's are the things they like, agree with, or want to recommend.
Why it's time to give Twitter back to the community | ZDNet
www.zdnet.com

Twitter is too important to twist in the wind. Infinitely more value could be unlocked if it become an open platform again. Think data and d

Is Content Shock Real?
www.kayakonlinemarketing.com

I want to take a look at the issues surrounding content shock, and what it means for marketers.

Driving instructors 'may offer lessons in return for sex', Netherlands g...
www.telegraph.co.uk

The practice, known as 'ride for a ride', has been deemed 'legal but undesirable'

Going booze-free? The effects of a month without alcohol | Science | The...
www.theguardian.com

Dean Burnett: What does swearing off alcohol for a month do to a person? What scientific effects can it have?

George Pataki ends his candidacy for GOP presidential nomination
www.latimes.com

More from Trail Guide Dec. 28 Bill Clinton will travel to New Hampshire to campaign for his wife Dec. 27 Donald Trump, for the moment, cente

Sanders campaign sues DNC after database breach - CNNPolitics.com
www.cnn.com

Sen. Bernie Sanders' presidential campaign was struck with a setback on Wednesday when it was suspended from DNC voter files.

Facebook's Cost Per 10-Second Video View Ad Option Is Now Available Glob...
marketingland.com

But Facebook still recommends advertisers optimize for total views because its data shows that even very brief views increase recall and bra

Long Before Trees Overtook the Land, Earth Was Covered by Giant Mushrooms
www.smithsonianmag.com

24 feet tall and three feet wide, these giant spires dotted the ancient landscape

Snapchat more popular than Facebook among US teens: Study - Times of India
timesofindia.indiatimes.com

Photo-sharing platform Instagram is the most popular social media site among teenagers in the US, reveals a new survey.

Scientists suggest spacetime has no time dimension
phys.org

(PhysOrg.com) -- The concept of time as a way to measure the duration of events is not only deeply intuitive, it also plays an important rol

Google AdSense – Android Apps on Google Play
market.android.com

The Google AdSense app provides an easy way to view key data from your AdSense and AdMob accounts. It allows you to access reporting feature

Stick with Android - App Android su Google Play
market.android.com

Everything about Android is designed to be easy. That includes sticking with it. With just one step, you can keep your content automatically

Google Cracks Down on Robocalls That Mislead Businesses
smallbiztrends.com

Google today cracked down on robocallers that make illegal, recorded solicitation calls concerni...

IU Scientists can Predict America's Next Top Model Using Instagram - I4U...
www.i4u.com

Researchers at Indiana University have used Instagram data to good use. They can predict the next season’s top models at the New York Fashio

Moe's Southwest Grill is one of my favorite restaurants. The service is usually outstanding and friendly. The food is fresh and made with quality ingredients. I love the free chips and salsa with every meal. Enter your phone number into their Customer Loyalty Program each time you visit to get a free entree every ninth visit, and receive SMS updates on deals on your cellphone. Join Moe's eWorld for a free cup of queso, and free food on your birthday. Join the Check-In-Club for additional deals for checking in on services like Foursquare. Also, fill out the survey on the back of every receipt for a $2 dollar discount on your purchase. If you love spicy salsas, try the Moe's Hard Rock Sauce but he careful, it packs a punch. And try to the steak, it's some of the best fajita steak I've ever tried.
• • •
Food: ExcellentDecor: Very GoodService: Excellent
Public - 2 years ago
reviewed 2 years ago
1 review
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