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Eli Fennell
Works at On Track Tips | Wiser Sites
Attended Florida Atlantic University
Lives in Fort Lauderdale, FL
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Eli Fennell

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Updated: The Three Branding Opportunities in the Local Knowledge Panel

Google is always testing new ways of organizing and presenting Search results, including Local Knowledge Panel results. Business owners must be aware of these changes, and of the benefits of claiming and optimizing their Google My Business listings.

In the following article, I discuss the three opportunities for business branding in the Local Knowledge Panel, including:

Your Business Logo
Your Map & Search Photos
Your Business Description

I've also updated the article to reflect the removal of Recent Posts on Google+ from Local Knowledge Panel results.  Actively Posting to your Google+ Page might still be valuable in other ways, but is no longer of benefit for Local Knowledge Panel results.

#LocalSEO   #LocalSearch   #Branding  
Your local business is a brand. Maybe you already know that, or maybe you've been thinking of brands as a mighty entity like Apple or Coca Cola. However, whether you're a Small Business of one, a Medium Sized Business of hundreds, or a Mega Corporation with thousands of employees, your company is defined by its brand.In the Internet Era one of the most important places to define your brand is online, and in that online world, one of the most if n...
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Come watch me on +Elaine Nieberding​'s  #holyshiftshow  (I love that name) tomorrow, where I have been assured there will be much humor and laughter.  They used my Downfall Meme as an Event Trailer so that says something.
Register at
for convenient live or replay, mobile or desktop/laptop engagement.
(RSVP YES or MAYBE here on G+ to easily add to your Google Calendar.)

Google/G+ shifts have you dazed, curious, hot or ho-huming these Dog Days of Summer 2015?  Come on and splash in our Crowdcast Hangout on Air "pool" and regain your cool on the Google ShiFts.  

Catch the pre-event trailer??  Showcased to get you reflecting, with levity, courtesy of panelist +Eli Fennell ,
Hitler Finds Out Google+ is Now a Standalone Google Product

Join #holyshiftshow  hostess Elaine Nieberding , and her "PlayWay Panel":
Molly Youngblood Geiger
Meloney Hall  and
Scott Scowcroft
Ben Fisher

We'll be guessing on, messing on, and/or blessing on the reconfiguration of Google+.  Be prepared for a dose of laughter medicine along the way.

PLEASE REGISTER and WATCH on CROWDCAST. *It's so convenient to engage in an HOA (especially via moble device!!) on Crowdcast. Try it out!  Registration is conveniently linked to your G+, Facebook, or Twitter ID.  _This way - we can share our engagement reach of our Hangouts beyond G Plus in one easy way._
#holyshiftshow 30: The Dog Days of Summer - Weathering Google Shifts
Tomorrow, August 4, 2:00 PM
Crowdcast Hangout on Air Event

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This article is more than a bit basic (the guest author bios are almost half the length of the article, seemingly), but if you need the ABC's and 1-2-3's this is good primer stuff on what's happening.

As an anecdotal observation, I think the tech media is being friendlier to the post-integrated Google+ than they ever were to the pre.  Even as a marketer I had to find creative ways to explain what Google+ was, because it never really fully embraced the Interest Network approach.
Ricky L Jones's profile photoKen Beghtel's profile photoEugenio “Geño” Angueira's profile photoMaceo Trahan's profile photo
So, we're still stuck with a separate Gmail, G+, Photos, Drive, etc? wtf is going on?

If Google continues to fragment social (as they're seemingly moving toward now) then you just wind up with multiple accounts, communities, security management programs and business campaigns.

Loyalty to Google will deteriorate even more. Seems like Google is recreating the fragmented world of Android all over again.

What Google doesn't seem to get is: everything is social.
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I have observed two types of people in Social Media Marketing:

1) Those who see a set of tools, and if they can't find an immediate best use for them, put them aside,  sometimes to be forgotten forever.  Perhaps all their customers are local, so they only use Facebook.  Perhaps they post Breaking News and their audience is mostly on Twitter.  Maybe they sell women's shoes and they only get business doing it from Pinterest, so that's the only social site they use.

There's nothing wrong with this.  If this is how it works for you, and you're happy with that, just ignore all that stuff about being a 'real person' and sell away as long as your followers will buy it.

The problem at times with this group is saying one thing while doing another.  Speaking of the importance of engagement while Mentions of their Twitter account go unresponded to, Facebook Messages unanswered, etc...

2) Those who see a toolset, fall in love with the possibilities, and start playing with these new toys to see what they can do.  They may eventually put the new toolset aside to return to the old ones, but only once they've explored everything they feel they can do.

The thought of an Ello or Tsu at least initially excites this group, even if the romance is short lived, and their romance with a social network can exist independently of mainstream appeal.  Their gain tends to accrue through early adopter benefits (i.e. being placed on recommended user lists, getting wide exposure in a small pool of users, etc...) and various forms of networking and referrals.

These are the folks who promote 'engagement'.  The problem, if there is one, with this group is that they can seek to formulate their personal equation, to turn into a system they can sell you, but which no matter how much you pay will not make you them.  In fact, if you're paying them to learn how to be them, you are most likely in Group 1, and probably cannot learn through any course to be in Group 2.
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+Lee Rickler   +Eli Fennell  I have read somewhere the number of attendees versus the number of people who actually adopt and put into practice the teachings of the big named gurus in all fields is ridiculously low .
You can pay big bucks to see a Tony Robbins or a Seth Rogin seminar but it is another thing to just start . 
On that same line of thought , What is up with the trend of announcing a hangout on air only to find a link to a webinar with some bullshit email sign in .  I personally do not want to get on someone's email list because they think I should .  I will forgo those hangout altogether and opt for a non marketee  salesee type HOA   
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Also a good one.

Reply to the OP.
unashamedly riffing off +Eli Fennell's post...

Wanting proof that a social network will survive a certain amount of time, achieve a certain level of popularity, or host a certain audience or demographic before you'll consider using it reminded Eli of one old story but it reminded me of a different one:

It was autumn, and the Indians on the remote reservation asked their new Chief if the winter was going to be cold or mild. Since he was a new Indian Chief in a modern society, he had never been taught the old secrets, and when he looked at the sky, he couldn't tell what the weather was going to be. Nevertheless, to be on the safe side, he replied to his tribe that the winter was indeed going to be cold and that the members of the village should collect wood to be prepared. But also being a practical leader, after several days he got an idea. He went to the phone booth, called the National Weather Service and asked, 
"Is the coming winter going to be cold?" 
"It looks like this winter is going to be quite cold indeed," the meteorologist at the weather service responded. 
So the Chief went back to his people and told them to collect even more wood in order to be prepared. A week later he called the National Weather Service again. 
"Is it going to be a very cold winter?" 
"Yes," the man at National Weather Service again replied, "it's going to be a very cold winter." 
The Chief again went back to his people and ordered them to collect every scrap of wood they could find. Two weeks later he called the National Weather Service again. 
"Are you absolutely sure that the winter is going to be very cold?" 
"Absolutely," the man replied. "It's going to be one of the coldest winters ever." 
"How can you be so sure?" the Chief asked. 
The weatherman replied, "The Indians are collecting wood like crazy!" 
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Eli Fennell

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I beg to dispute this.

I can't say for sure if Facebook is or isn't the king of the tech industry. It's definitely disputable, however.  Apple has its weaknesses, but they're hanging in strong and setting quarterly records so enormous they exceed the dreams of avarice.

Google may not have won the social war, but they're winning another: mobile.  Facebook may be selling mobile ads, but Google virtually owns the mobile future through their platform power.  We might still use Facebook, but if we're doing it through voice-command sharing, Notification Centers, possibly Google Now eventually... who is really in the driver's seat?  Just ask Novell about the risks of not owning the platform.   Getting on the mobile boat when the getting was good will likely be remembered, if anything is, as what saved Google from disruption for at least one more technology cycle (Post PC or PC Plus... take your pick.)

Microsoft has core strengths to power them through a lot of tough times, and Windows 10 looks like a solid comeback, and may open the door to new growth markets for the company.

Then there's Amazon.  No one is threatening to kill their core business anytime soon, and despite profitability issues they have a lot of growth potential.

Facebook is one of the Five Horses (I'm including Microsoft provisionally) but undisputed king?  Sure, they've got potential, but we all know that one guy with all the advantages who can't pull off their ideal greatness, so as usual, don't count your stock valuations before they mature.
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I would consider FB as a small subset of the tech industry (the interwebs) and can't see that as qualifying for royalty status.
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Eli Fennell

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Answer the Phone, Man!

There's a reason the big internet advertising platforms are putting more emphasis on phone call analytics. Phone calls aren't being 'disrupted', they're being retired to the role they should always have served for most businesses: signs of clear intent to purchase or subscribe.

Your websites and social networks handle a lot of what your business used to do by phone, but that doesn't make the phone part less important.
Sometimes simply answering the phone and being available can give you a competitive advantage and increased revenue

"The data below reflect that about 20 percent of calls — from an analysis of millions of calls — are abandoned"

Mobile users are very intent driven - answer the phone!

H/T: +Chris Sutton​​
A new report from Marchex, based on an analysis of millions of calls and using ad-spending data from Google and call growth projections from BIA/Kelsey, ar
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Marketing Tip: Just put yourself out there.  Speak your mind, state your views, market your brand or product, and be willing to defend them from criticism, while also listening for new ideas.

The one strategy guaranteed to fail is doing nothing, or even the bare minimum.
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"Doing nothing" or the "bare minimum" has me intrigued. Please subscribe me.
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Great choice.  Highly recommended.
Google+ User Of The Day: +David Kutcher
Making websites earn value

Recent post ->
Works at Confluent Forms LLC as small business owner, web developer, information architect, content strategist. Lives in Easthampton, MA. Making websites earn value
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In a word: No.

In two words: Absolutely Not.

In two more colorful words: Hell.  No.

This is not +The Onion... I repeat, this is not +The Onion!

I reserve the right to call you an idiot anytime you behave like one, regardless whether you're blaming your idiocy on God or not.  If there is a God, It would facepalm a guy like this so hard it would create a new Big Bang.

Also, he has no room to speak, as last I checked Saudi Arabian culture isn't always friendly in speaking of other religions, either.  Stop denying Israel is the Jewish Chosen Land and ISIS a legitimate Caliphate and maybe you can begin to lecture. is the world\'s leading website for authoritative, up-to-date news on the global threat posed by radical Islam and Shariah law.
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I'll agree to this only if there is also a worldwide ban on the religious criticising anything or anyone for any reason... Which would pretty much castrate every modern religion.
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Wanting proof that a social network will survive a certain amount of time, achieve a certain level of popularity, or host a certain audience or demographic before you'll consider using it reminds me of the Buddhist Parable of the Poisoned Arrow:

"It's just as if a man were wounded with an arrow thickly smeared with poison. His friends and companions, kinsmen and relatives would provide him with a surgeon, and the man would say, 'I won't have this arrow removed until I know whether the man who wounded me was a noble warrior, a priest, a merchant, or a worker.' He would say, 'I won't have this arrow removed until I know the given name and clan name of the man who wounded me... until I know whether he was tall, medium, or short... until I know whether he was dark, ruddy-brown, or golden-colored... until I know his home village, town, or city... until I know whether the bow with which I was wounded was a long bow or a crossbow... until I know whether the bowstring with which I was wounded was fiber, bamboo threads, sinew, hemp, or bark... until I know whether the shaft with which I was wounded was wild or cultivated... until I know whether the feathers of the shaft with which I was wounded were those of a vulture, a stork, a hawk, a peacock, or another bird... until I know whether the shaft with which I was wounded was bound with the sinew of an ox, a water buffalo, a langur, or a monkey.' He would say, 'I won't have this arrow removed until I know whether the shaft with which I was wounded was that of a common arrow, a curved arrow, a barbed, a calf-toothed, or an oleander arrow.' The man would die and those things would still remain unknown to him."
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That was actually my biggest draw to the ploos when it started.  When I first came over here, I followed a lot of ppl and pages I got a lot of great info from.  However, in the past couple years, that has greatly changed.  LOL
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Reached for comment, Bigfoot released the following statement:

"Yeah, that guy's a real menace. I'll be glad when they get him off the street."

It's a dangerous world out there
The fabled Bishopville swamp creature known as Lizard Man appears to have surfaced again Sunday afternoon.
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When news agencies get their picture from a Power Rangers episode.
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Internet Marketing Specialist
Social Media, Internet Marketing, SEO, Technology, Writing, Psychology, Science
  • On Track Tips | Wiser Sites
    SEO, 2015 - present
  • Spine and Joint Center
    Director of Social Media, 2013 - 2015
  • Nautical Ventures Group
    Director of Social Media, 2014 - 2015
  • Harbor 1 Marina
    I.T. Administrator, 2002 - 2008
    Network Administration, File System Management, Cyber Security, Accounting, Maintenance and Deployment
  • American Offshore Marina
    I.T. Administrator, 2002 - 2008
    Network Administration, File System Management, Cyber Security, Accounting, Maintenance and Deployment
  • University of Florida I.F.A.S.
    I.T. & A.V. Specialist, 2005 - 2007
    Network Administration, Maintenance and Deployment, Managing and Controlling Audiovisual Systems for Remote Learning Courses
  • University of Florida I.F.A.S.
    Horticulture Research Assistant, 2007 - 2007
    Planting, Harvesting, and Measurements for Horticultural Research at the University of Florida Institute of Food and Agricultural Sciences in Davie, Florida.
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Fort Lauderdale, FL
Chapel Hill, NC - Fort Lauderdale, FL
Contact Information
The Key to Social Media is Being Social
I love technology and how it changes our lives.  There's something almost spiritual about how new technologies connect and empower us.  And it's really cool, too.

I talk about Social Media Marketing, Technology, and assorted nerdishness and geekery, and occasionally try my hand (with some successes and some failures) at a bit of humor.  I love to create conversations across my social networks, and to help others find their own voice through social media and social media marketing.  I am available to help small businesses succeed at SEO & Social Media, and for I.T.  You can contact me by email at

Google+ Highlights
  • Active User Since Beta
  • In the Top 650 U.S. G+ Profiles according to
  • Past Contributor for Wojdylo Social Media & Wojdylo Finance
  • Past Contributor for Imassera News
  • Past Contributor for TekPersona
  • Have Appeared in Hangouts On Air Alongside Mark Traphagen, Jesse Wojdylo, Ronnie Bincer, Peter G. McDermott, J.C. Kendall (R.I.P.), Ray Hiltz, Melissa Carlson, Sarah Hill, DeAno Jackson, Adam Eyster, Yifat Cohen, Martin Shervington, Lee Smallwood, Meilani MacDonald, Sana Ahmed, Mia Voss, and Others
  • Known for Commentary, Analysis, and Reviews of Technology and Social Media Trends and Strategies, Memes, and Nerd Humor

My Communities

Communities I Moderate

How to Get the Most Out of Google+

Be yourself.  Be passionate.  Be open.  Share.  Leave great comments.  Make great stuff, whatever it is, photos, memes, thought provoking articles, selfies, geekery, stories about your children, your adventures and misadventures, your day, your home life, your professional life.  Use Social Media however you want to!

Seek out people with similar interests and passions, or people whose interests inspire you, or people who are just great to talk to.  Make it your own.  Talk to the world, and be prepared for the world to talk back.  If no one you know is using Google+, try meeting people who are, because in my experience we're mostly a friendly lot.  Above all else, be authentic.

Did you know Google has made an Official Guide for growing your presence on Google+?  It's called the Google+ Partner Playbook and it's free to download.

My First Viral Post

Every story of social media success begins somewhere.  Mine began with the following post on Google+ (which was also an article on my personal blog): Google+ IS and WILL BE a Huge Success

The article was shared by Mark Traphagen, who has since become a true friend, and from there spread farther and faster than I had ever imagined anything I wrote would.  Nearly two years later, I still stand behind the substance of that post, and I'm glad I saw the potential of Google+ in the early days.  That first spark of social networking connection inspired me to dive deeper into the online realms, and now I get to enjoy the company of thousands of great minds and great souls all around the world.


I've lived in South Florida my whole life, and it would be hard for me to imagine living anywhere else.  I was born to two wonderful parents who are still together after all these years and into a wonderful and supportive family that stuck together through all the trials we faced.

I'm an absolute technology geek.  If software runs on it, I want to know about it.  I've had many passions in my life, and nearly all of them have involved technology and science, but art, philosophy, and even a mystical streak also help define me.  I can also geek out on stuff like Doctor Who, Sleepy Hollow, and Homeland.  The geekery runs deep within me, but so does the artist and the dreamer.

I'm also an Elder Scrolls addict, 1/16th Ewok, half Vulcan, and three-quarters Irish potato stew.

Follow me on Google+ and Twitter, or follow my blogs at Social Media ForecastTech Nerd Corner.

"For a successful technology, reality must take precedence over public relations, for Nature cannot be fooled." - Richard Feynman
Bragging rights
I was there at the fall of Arcadia. Someday, I might even come to terms with that.
  • Florida Atlantic University
    B.A. Psychology, 2012 - 2013
  • Broward Community College
    Software Application & Development, 2010 - 2011
  • Florida Atlantic University
    B.A. Psychology, 2005 - 2007
  • Broward Community College
    A.A. Psychology, 1998 - 2005
Basic Information
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Other names
The Jesus of Google+
Eli Fennell's +1's are the things they like, agree with, or want to recommend.
Google Isn’t Breaking Up With Social | SEW

The recent Google+ announcements about YouTube and photos have many wondering if Google is finally throwing in the social towel.

Young Nepalese boy slain in human sacrifice ritual -

A Nepalese man has confessed to the murder of a young boy after claiming a local holy man advised him that a human sacrifice would heal his

Next stop, Florida swamps: Two women qualify for final phase of Ranger S...

The two soldiers, both of whom are West Point graduates, are within 17 days of becoming the first women ever to earn a Ranger tab.

Bravo, Microsoft. Windows 10 Is Fast, Smart, and Surprisingly Innovative.

I’m typing this article on a Microsoft Surface tablet, using Windows 10. That's important for two reasons. First, Microsoft released Windows

Could It Be Second Time Lucky For A Facebook Phone ?

In April 2013 Facebook unveiled a not very well kept secret at an event; a Facebook ‘phone’ manufactured by HTC with deeper integration with

The Emerging Role Of SEO In App Discoverability

In the old days, search engine optimization (SEO) was all about web pages -- however, as columnist Janet Driscoll Miller points out, the gro

Welsh assembly UFO question prompts dip into trilingualism with Klingon ...

Tory assembly member Darren Millar’s question to economy minister Edwina Hart about alien craft over Cardiff airport answered in Star Trek l


Circloscope is the most powerful way to manage your Google+ Circles! (Not affiliated with Google)

[APK Teardown] Google App v4.8 Prepares For 'Ok, Google' Offline, Voice ...

Most of the app updates this week were relatively quiet, with the notable exception of Play Music with its new ad-supported radio offering.

Walmart: No more items with Confederate flags

Walmart said in a statement Monday that it is removing "all items" promoting the Confederate flag for sale from its stores and its website.

The Fire Phone started its spectacular flameout one year ago today

It's hard to really feel genuinely surprised about hardware announcements. As fans of technology, we often know about the thing being announ

Google on Apple: The end is near | Computerworld

I love using Google services on Apple hardware, but now I fear those days are numbered

FTC settles first crowdfunding case over deceptive Kickstarter project -...

The FTC just settled its first case involving crowdfunding against a man who pocketed $122,000 in Kickstarter contributions without deliveri

I read all the small print on the internet and it made me want to die | ...

Alex Hern decided not to do anything for a week – unless he’d read all the terms and conditions first. Seven days and 146,000 words later, w

EU warns of 'point of no return' if internet firms are not regulated soo...

Amazon, Etsy and all named in leaked document as having undue power over their markets

WATCH: Britain overrun by millions of 'exploding' yellow spiders

Clusters of baby garden spiders have been intriguing people across Britain, who've been posting pictures on social media.

Twitter’s C.E.O., Dick Costolo, Is to Resign

Jack Dorsey, the company’s co-founder and chairman, will serve as interim chief executive.

Moe's Southwest Grill is one of my favorite restaurants. The service is usually outstanding and friendly. The food is fresh and made with quality ingredients. I love the free chips and salsa with every meal. Enter your phone number into their Customer Loyalty Program each time you visit to get a free entree every ninth visit, and receive SMS updates on deals on your cellphone. Join Moe's eWorld for a free cup of queso, and free food on your birthday. Join the Check-In-Club for additional deals for checking in on services like Foursquare. Also, fill out the survey on the back of every receipt for a $2 dollar discount on your purchase. If you love spicy salsas, try the Moe's Hard Rock Sauce but he careful, it packs a punch. And try to the steak, it's some of the best fajita steak I've ever tried.
• • •
Food: ExcellentDecor: Very GoodService: Excellent
Public - 2 years ago
reviewed 2 years ago
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