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Eli Fennell
Works at Spine and Joint Center
Attended Florida Atlantic University
Lives in Fort Lauderdale, FL
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Updated: 4 Opportunities for Branding in Google's Local Knowledge Panel

Google My Business and Google+ give local businesses new opportunities for Search branding on Google in new ways.  If Social Media is about branding, then Google My Business is the glue that combines Search and Social Branding into a cohesive whole.

There are (at least) four major opportunities for Search branding for local businesses with Verified Google My Business Listings: Your Logo, Your Photos, Your Reviews, and Your Recent Posts.

In the following post I discuss these four branding opportunities, what they mean, and how and why you should best make use of them.  For many businesses, this is more likely to bring tangible value to your business than any other social media, and brings additional benefits to the rest of your SEO and brand strategy.

Are you using Google My Business to its fullest?  What other tips and ideas would you add to this list?

#KnowledgeGraph   #LocalBusiness   #Branding  
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6 comments
 
+Leronda Smith​ That's a broad question. Can you narrow it down?
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Social Media may no longer be the place for your small business to gain a lot of free traffic and engagement.  As a way to have a free online presence, having a social media presence and maintaining some minimal level of activity won't hurt, but unless you want to pay (for advertising), it probably won't pay you much to play.

Don't neglect your Email Lists, Mailing Lists, Text Lists, and other ways of engaging the customer without depending on algorithms to be generous to your business interests.  You don't need social networks to engage your customers, and never did.
The former head of SMB Marketing at Facebook on why social media can no longer help small businesses reach customers.
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6 comments
 
+Scott Miller +Eli Fennell fair enough. Thanks.
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+Michael Ellis He's pretty good, from what I've seen of him so far.
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Age and Social Networks: Trends From 2014

Facebook is the largest social network across demographics. Teens and Millennials love Snapchat and Instagram. Google+ is a 'mainstay' among social networks, and more popular with mature demographics than teens. Facebook rules the roost with seniors, also the largest growing segment of mobile internet users in the U.S. Instagram is the most engaging social network. YouTube is still the king of social video, but native video is coming on strong, with eCommerce (in the form of 'Buy Now' buttons) following in its wake.

These are just a few conclusions reached by comScore in its 2014 review of U.S. internet users and trends. Their results tend to confirm conventional wisdom about the social media landscape in the U.S., while shattering a few myths at the same time.

The entire report is well worth reading, and what it reveals about social media can help any business owner or marketer identify which networks to focus on based on their target demographics. While Facebook remains the 'Google' of Social Networks in a manner of speaking, multi network use is rising and fragmenting along lines of age, gender, and other demographics. Knowing where your ideal audience spends their time online, and how they spend it, is crucial to optimizing your efforts.

This data would also seem to address the issue of whether Google+ is a 'failure' that should be 'killed': Google's oft maligned social network enjoys a reach of 38% of the U.S. digital population. While apparently lagging for engagement, it nonetheless enjoys a fairly comfortable position to grow from, and demonstrates that Google can and likely will be an enduring factor in the social media landscape with or without a 'Facebook Killer'.

#InternetMarketing #SocialMedia #SocialNetworking
ComScore has crunched the numbers for current social media use, particularly regarding age. Snapchat has the biggest percentage of younger adults.
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16 comments
 
+John Skeats​ He'd love it, I think, if they weren't so hesitant to open their bank accounts to Facebook and start transacting. Retirement age people have a lot of resources, proportionally, but they tend to trust Nigerian Princes more than Mark Zuckerberg. (Which is to say, most Seniors don't fall for the Nigerian Price scam, but even fewer want to give their credit card number to Facebook.)
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Will Android Wear Come to iOS?

Will Google announce some type of iOS support for Android Wear at Google I/O? According to some rumors, they may be planning to do exactly that, with a new app and presumably new API's.

This would, if true, literally change the wearables game, at least for Two-Horse Race of Android Wear vs. Apple Watch, by shattering the Walled Garden. Fans of iPhone would be free to choose from Apple Watch or Android Wear according to their fashions, preferences, and budgets.

It wouldn't be unprecedented for Google to offer cross-platform developer support. Google Glass managed to support Android and iOS, and Chromecast supports both platforms (and some browsers and websites) as well.

Google is one of the few companies able to build a strong developer ecosystem inside the walls of iOS. They can update their own apps, of course, from Search to YouTube to Gmail, and usually muster a strong set of launch partners as well. So if anyone stands a chance of competing with Apple Watch on the parent platform itself, it would be Google with Android Wear support.

#AndroidWear #AppleWatch #Wearables
Is Google (NASDAQ: GOOG) (NASDAQ: GOOGL) planning to bring Android Wear to Apple's (NASDAQ: AAPL) iPhone? Maybe so. French tech site 01net.com (via Macrumors) reports that Google is working on an Android Wear app for iOS, and that it plans to unveil it at its developers conference -- Google I/O ...
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2 comments
 
In my opinion, this seems obvious. They rarely develop apps exclusively for Android unless iOS does not have the functionality needed to support the app. Furthermore, it would result in the widest adoption of Android Wear, which at least should be their goal and would be consistent with their approach with Android.
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Well... it was a nice fantasy while it lasted.

#GalaxyS6   #GalaxyS6Edge   #ns  
 
About the Galaxy S6 and bloatware....

Forget what you might have heard: There's plenty of it. And though all but a few of the apps can be disabled (as is standard with most Android manufacturers these days), none can be easily removed.

That's the case for the U.S. T-Mobile version of the phone, at least. And to be clear, this is nothing out of the ordinary, especially for a carrier-connected phone; Android devices without this type of bloatware are more of the exception than the rule. I point it out only because of all the reports suggesting that Samsung was going to be doing something meaningfully different with preinstalled apps this go-round.

(My initial impressions of the Galaxy S6 and S6 Edge are here, in case you missed 'em: http://www.computerworld.com/article/2901269/galaxy-s6-galaxy-s6-edge-hands-on.html) 
137 comments on original post
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34 comments
 
+Rui Cunha Well firstly I think they released versions of XP without IE. And secondly, can you remove any of the default apps on iOS and Windows Phone?  
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Eli Fennell

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I once helped a friend move into a new home, and her story was very similar.  Comcast indicated on their website that her new address would be covered by Comcast; a customer service rep confirmed this by phone; the inside of the home had a cable outlet as one would expect; there was space for a new box to be installed outside the apartment.  I wondered immediately, though, at why her neighbors had so many satellite dishes, most of them planted at ground level.  I also wondered at why two nearby convenience stores had busy Red Box video rental machines.

Then the Comcast service tech showed up on moving-in day, diddled around for a while, equally confused by the cable outlet and space and connections for a new cable box... until he discovered that there was no longer any connection between the buildings and the main cable infrastructure.  After another week of trying to get someone to do something, Comcast told her they no longer intended to service her location or any apartments in the complex.

Luckily, there was one other option for her: Verizon FIOS.  It cost more, but not so much more that she couldn't afford it, especially given the much faster connection speeds.  She was lucky.  Some of her less fortunate neighbors lived without proper broadband internet in their apartments, relying instead on dial up or mobile broadband connections.

The ISP's do this sort of thing deliberately.  We all know that.  They'd sooner pretend they covered an area, and give everyone the run around and waste a lot of time, than admit that the lack of broadband competition has stranded many Americans without something increasingly indispensable to our personal and professional lives.

This is what monopoly looks like: it literally leaves you with no other options, no matter how unfair or arbitrary the decisions made by the monopolists may be.
Only months after moving into his new home in Washington state, Consumerist reader Seth is already looking to sell his house. He didn't lose his job or discover that the property is haunted. No, Se...
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I had numerous issues w/Crapcast, including having my service disconnected by a particularly unpleasant CS rep, fake escalations, tickets that were never generated or magically evaporated. My resolution came when I emailed the VP with FCC, FTC and state attorney general complaints attached. Then I immediately received a phone call from a supervisory level employee that personally walked my ticket through the process and contacted me to insure completion.
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Nice little Google Drive update here, as well as another piece of integration with Google(+) Photos.

#PlusOnly
 
Sometimes, we use photos for practical purposes, like planning a wedding, remodeling a kitchen, or capturing meeting notes from a whiteboard. And, while you snap all kinds of pics, your experience across Google should be seamless and consistent. Starting today, the photos and videos you keep in Google+ Photos will also be available in Google Drive. 

Read more at http://goo.gl/s0Vfa3.
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nice update to Keep too. 
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I'm still scratching my head about the new Facebook Messenger platform.  I thought the point of unbundling Messenger was to provide a more focused user experience around Messaging with Facebook?

Apparently, the point was to actually complicate things with a whole new app platform on top of that.

+Mark Zuckerberg and company should read "The Best Interface is No Interface".  The popularity of JibJab videos will wax and wane (although, it seems to me those have been in a very long waning period), and all these silly viral apps will do little to build a product of enduring value.  Messaging is ripe for disruption, but perhaps the WeChat approach isn't ideal for every market.
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ICQ 2015
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Would they actually call the next Nexus phone the Nexus 7?  That would be confusing, as they already have millions of Nexus 7 tablets on the market.
Before the year ended, Google announced its next-generation Nexus 6 by Motorola.
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213 comments
 
I'm not sure what are they going to called it but I preferred to wait and see what are they going called the nexus.
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I'm not very impressed with Messenger as a Platform. Maybe I'm being glib, but I don't think the average user wants apps for Facebook Messenger.
Facebook introduced this week at its F8 developer conference a new API for one of its messaging apps. It's a terrible idea.
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It appears that they are coming up with these unbaked ideas just to stay relevant with users. I am sure they know that many of these products won't make it but they don't appear to be hugely concerned by that. By doing these sort of things they are always going to remain in news, for good or bad, and it also alludes their investors in thinking that Facebook is investing into new territories. They do not have a clear, long-term vision for where the company should go and are more focused in chasing now. 
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The Art of Bluster and Hyperbole: Cyanogen Edition

Cyanogen CEO Kirt McMaster, in a recent interview with Forbes, said, "We're putting a bullet through Google's head."

Cyanogen, for the uninformed, is an Android ROM which began its life as an alternative ROM for some Android phones (for users who wanted more control and options for how to use the OS, or simply for users trying to eke one more Android upgrade out of a phone no longer supported by carriers or OEM's), and which is now promoted as the preinstalled version of Android on a few devices like the OnePlus One.  Their primary target, outside of the Android ROMing Community they still serve, is emerging markets.

While all told the Cyanogen version of Android does command many millions of users, and while the OnePlus One enjoys a passionate community and a fair deal of hype, it is a drop in a bucket of some two billion Android devices, the majority of which come preinstalled with Google's Android apps (a requirement for carriers and OEM's wanting access to these apps and the Google branding for their phone, though they are allowed to sell competing flavors of Android as long as they don't break app compatibility).

So, even if somehow, through some highly unlikely miracle, this tinker-toy-ROM-come-quasi-OS were to overcome the market share advantage Google's Android flavor currently enjoys (an advantage that grows geometrically by the day, week, month, and year), it would take a very, very long time just based on replacement cycles alone (unless 100% of Google Android users suddenly switched to Cyanogen at their very next replacement cycle).

Last time I checked, outside of extraordinary circumstances, a bullet to the head is quick and painless.  Even if Cyanogen were to 'beat' Android, the process would be quite long and painful, happening virtually in slow motion as both companies watched.

That's putting aside the question of why Cyanogen's flavor should be considered preferable.  The advantages generally mentioned even by heir own leaders seem aimed purely at OEMs, Carriers, and Developers, who can compete (one assumes through bidding processes or partnerships of some kind) to gain a preinstalled and even integrated advantage.

The biggest problem here, of course, is the lack of unity.  Depending on time and geographic location, your Cyanogen device might come with any number of preinstalled or integrated features.  Here, perhaps, is one running Microsoft apps and services; there, one running services popular in the Indian market; elsewhere, perhaps in Russia, one comes with Yandex apps and services preinstalled.

There may even, indeed, be cases where such a flexible approach would be advantageous.  Where, for example, Google services are not available or for good reasons not popular, or where it truly allows new innovations to reach consumers before larger competitors can copy and destroy the new player.

Unfortunately, such fragmentation tends in the long run to be more a liability than a virtue.  With fundamentally new approaches to a platform would necessarily arise new developer tools, such as new API's to plug-in to for access to, say, an integrated Cortana in Android, a 'Google Now'-like integrated product from Yandex or Baidu, a payment system specific to some developing market, etc...

Confronted with too many options, developers are prone to do what they always do: wittle it down to a handful, and often no more than one or two, flavors of Android to target.  Google will likely be the first of those, realistically, with Amazon perhaps remaining second target for developed markets, and certain smaller, regional flavors in places like China and India.  Very likely, it will remain Google First in Developed Markets, Amazon as an easy afterthought, and regional players in large developing markets for developers targeting those markets (where Google, Microsoft, Amazon, et al also intend to build a presence).

The end result is the very thing Cyanogen seems to oppose: consolidation around one or a few players in the market, with Cyanogen perhaps being one of the Developing Market flavors, if not the largest.  It gets worse, though: if Cyanogen can do this, almost any group of developers large enough and talented enough could do it as well, either by building on the Android Open Source Project as Cyanogen does, or by even building right on top of Cyanogen, with Cyanogen getting paid not one dime.

This, in fact, is pretty much inevitable, and someone else will always believe they have an even better-er, more open-er solution, for which of course they too would like to be paid.

Virtually the only way Cyanogen could limit such fragmentation would be to, say, set restrictive licensing terms on access to some of the apps and services they provide.  Which, of course, sounds exactly like what Google requires for their own apps and services.  Cyanogen could only confidently apply such terms if they owned, or had unbreakable partnerships with the owners of, the apps and services covered under this licensing agreement.  In other words, more consolidation, more ecosystem lock-in, even if the taste might vary by region or over time.

It's also entirely unclear to me how their business model gives the sorts of returns many of their early investors expect (surely not all their funding comes from long-term thinkers patiently waiting and hoping for Google's grip on the market to loosen at some unspecified future time).  Unless, of course, they intend to pursue either subscription or ad based monetization... which, again, is different from the current situation how exactly?

I'm all for more competition.  Even as a Google user, I benefit when Google sweats over the competition, and benefit far less when they feel 'safe' in the market.  Let us not kid ourselves, however: Cyanogen is either overpromising where they will surely underperform, or they secretly have ambitions virtually identical to the company whose Operating System they've sworn to 'take back'.

Pride goeth before destruction, a haughty spirit before a fall. - Proverbs 16:18

#Android   #Cyanogen   #Cyanogenmod  
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Christo
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Cyanogen is crap. 
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People
Have him in circles
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Education
  • Florida Atlantic University
    B.A. Psychology, 2012 - 2013
  • Broward Community College
    Software Application & Development, 2010 - 2011
  • Florida Atlantic University
    B.A. Psychology, 2005 - 2007
  • Broward Community College
    A.A. Psychology, 1998 - 2005
Basic Information
Gender
Male
Looking for
Friends, Networking
Other names
The Jesus of Google+
Story
Tagline
The Key to Social Media is Being Social
Introduction
I love technology and how it changes our lives.  There's something almost spiritual about how new technologies connect and empower us.  And it's really cool, too.

I talk about Social Media Marketing, Technology, and assorted nerdishness and geekery, and occasionally try my hand (with some successes and some failures) at a bit of humor.  I love to create conversations across my social networks, and to help others find their own voice through social media and social media marketing.  I am available to help small businesses succeed at SEO & Social Media, and for I.T.  You can contact me by email at eli.fennell@gmail.com.

Google+ Highlights
  • Active User Since Beta
  • In the Top 650 U.S. G+ Profiles according to CircleCount.com
  • Past Contributor for Wojdylo Social Media & Wojdylo Finance
  • Past Contributor for Imassera News
  • Past Contributor for TekPersona
  • Have Appeared in Hangouts On Air Alongside Mark Traphagen, Jesse Wojdylo, Ronnie Bincer, Peter G. McDermott, J.C. Kendall (R.I.P.), Ray Hiltz, Melissa Carlson, Sarah Hill, DeAno Jackson, Adam Eyster, Yifat Cohen, Martin Shervington, Lee Smallwood, Meilani MacDonald, Sana Ahmed, Mia Voss, and Others
  • Known for Commentary, Analysis, and Reviews of Technology and Social Media Trends and Strategies, Memes, and Nerd Humor

My Communities


Communities I Moderate


How to Get the Most Out of Google+

Be yourself.  Be passionate.  Be open.  Share.  Leave great comments.  Make great stuff, whatever it is, photos, memes, thought provoking articles, selfies, geekery, stories about your children, your adventures and misadventures, your day, your home life, your professional life.  Use Social Media however you want to!

Seek out people with similar interests and passions, or people whose interests inspire you, or people who are just great to talk to.  Make it your own.  Talk to the world, and be prepared for the world to talk back.  If no one you know is using Google+, try meeting people who are, because in my experience we're mostly a friendly lot.  Above all else, be authentic.

Did you know Google has made an Official Guide for growing your presence on Google+?  It's called the Google+ Partner Playbook and it's free to download.

My First Viral Post

Every story of social media success begins somewhere.  Mine began with the following post on Google+ (which was also an article on my personal blog): Google+ IS and WILL BE a Huge Success

The article was shared by Mark Traphagen, who has since become a true friend, and from there spread farther and faster than I had ever imagined anything I wrote would.  Nearly two years later, I still stand behind the substance of that post, and I'm glad I saw the potential of Google+ in the early days.  That first spark of social networking connection inspired me to dive deeper into the online realms, and now I get to enjoy the company of thousands of great minds and great souls all around the world.

Personal

I've lived in South Florida my whole life, and it would be hard for me to imagine living anywhere else.  I was born to two wonderful parents who are still together after all these years and into a wonderful and supportive family that stuck together through all the trials we faced.

I'm an absolute technology geek.  If software runs on it, I want to know about it.  I've had many passions in my life, and nearly all of them have involved technology and science, but art, philosophy, and even a mystical streak also help define me.  I can also geek out on stuff like Doctor Who, Sleepy Hollow, and Homeland.  The geekery runs deep within me, but so does the artist and the dreamer.

I'm also an Elder Scrolls addict, 1/16th Ewok, half Vulcan, and three-quarters Irish potato stew.

Follow me on Google+ and Twitter, or follow my blogs at Social Media ForecastTech Nerd Corner.

"For a successful technology, reality must take precedence over public relations, for Nature cannot be fooled." - Richard Feynman
Bragging rights
I was there at the fall of Arcadia. Someday, I might even come to terms with that.
Work
Occupation
Director of Social Media
Skills
Social Media, Internet Marketing, SEO, Technology, Writing, Psychology, Science
Employment
  • Spine and Joint Center
    Director of Social Media, 2013 - present
  • Nautical Ventures Group
    Director of Social Media, 2014 - 2015
  • Harbor 1 Marina
    I.T. Administrator, 2002 - 2008
    Network Administration, File System Management, Cyber Security, Accounting, Maintenance and Deployment
  • American Offshore Marina
    I.T. Administrator, 2002 - 2008
    Network Administration, File System Management, Cyber Security, Accounting, Maintenance and Deployment
  • University of Florida I.F.A.S.
    I.T. & A.V. Specialist, 2005 - 2007
    Network Administration, Maintenance and Deployment, Managing and Controlling Audiovisual Systems for Remote Learning Courses
  • University of Florida I.F.A.S.
    Horticulture Research Assistant, 2007 - 2007
    Planting, Harvesting, and Measurements for Horticultural Research at the University of Florida Institute of Food and Agricultural Sciences in Davie, Florida.
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Fort Lauderdale, FL
Previously
Chapel Hill, NC - Fort Lauderdale, FL
Contact Information
Work
Email
Apps with Google+ Sign-in
Eli Fennell's +1's are the things they like, agree with, or want to recommend.
Google Announces Easy Access And Organization For Auto-Backup Photos In ...
www.androidpolice.com

Perhaps you spent the weekend cursing the name Android Police because our rumor about changes to Google+ Photos last week didn't pan out. We

Big Chrome OS change coming: A launcher overhaul adds Google Now
www.pcworld.com

The Chrome app launcher overhaul puts a greater emphasis on search and contextual information. It's in beta now if you want to try it.

Data Saver (Beta)
chrome.google.com

Reduces data usage by using Google servers to optimize pages you visit.

News Industry Shrugs, Prepares to Hand Entire Business Over to Facebook
tktk.gawker.com

Facebook, a dull and endlessly scrolling record of personal propaganda and content headlined in two or more sentences, isn't satisfied with

Here's How A Payments Feature Could Impact Facebook's Business
www.forbes.com

We believe the revenue impact from transaction fees on payments could be limited in the long term. This is because payments are generally fr

Here's How A Payments Feature Could Impact Facebook's Business
www.forbes.com

We believe the revenue impact from transaction fees on payments could be limited in the long term. This is because payments are generally fr

Bing May Remove Navigation To Additional Search Result Pages
searchengineland.com

Bing is so confident in some of their search results that they will remove the pagination to additional search result pages.

Why people are wrong about the world needing an Android that Google can'...
bgr.com

Ahhhhh! Save yourselves! Google is evil! We hear it time and time again; people erupting with concern over Google's "evil" policies that pla

Facebook launches ‘Blueprint’ training and certification program for bra...
thenextweb.com

Facebook does well when its advertisers do well, so it is today launching new free educational resources for marketers on its platform, both

Google Inc (NASDAQ:GOOG) Announces Ruth Porat As Chief Financial Officer...
www.octafinance.com

Google Inc (NASDAQ:GOOG) on Tuesday announced that it has hired Ruth Porat to replace Patrick Pichette. Pichette announced his retirement fr

Microsoft's latest attempt to save Windows Phone: Make Windows 10 ROMs f...
betanews.com

In its five years of existence, Windows Phone (formerly known as Windows Mobile) has managed to garner only 3 percent mobile market share. M

LePage mistakenly goes after Stephen King. King responds.
pollways.bangordailynews.com

Gov. LePage has been claiming that people move away to places like Florida because they want to reduce taxes. That flies in the face of the

Despite what you may have heard, Internet Explorer is not dead
betanews.com

You shouldn't believe everything you read online -- no, really, you shouldn't. Just the other day we heard from John Gruber who made the bas

Hangouts For Android Gets Easy Video Chat Invitation Links
www.androidpolice.com

Hangouts video chats are pretty good in terms of handling multiple up and down streams, but the invitation and verification system leaves a

Moe's Southwest Grill is one of my favorite restaurants. The service is usually outstanding and friendly. The food is fresh and made with quality ingredients. I love the free chips and salsa with every meal. Enter your phone number into their Customer Loyalty Program each time you visit to get a free entree every ninth visit, and receive SMS updates on deals on your cellphone. Join Moe's eWorld for a free cup of queso, and free food on your birthday. Join the Check-In-Club for additional deals for checking in on services like Foursquare. Also, fill out the survey on the back of every receipt for a $2 dollar discount on your purchase. If you love spicy salsas, try the Moe's Hard Rock Sauce but he careful, it packs a punch. And try to the steak, it's some of the best fajita steak I've ever tried.
• • •
Food: ExcellentDecor: Very GoodService: Excellent
Public - 2 years ago
reviewed 2 years ago
1 review
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