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Eli Fennell
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The Key to Social Media is Being Social
The Key to Social Media is Being Social

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Updated: The Three Branding Opportunities in the Local Knowledge Panel

Google is always testing new ways of organizing and presenting Search results, including Local Knowledge Panel results. Business owners must be aware of these changes, and of the benefits of claiming and optimizing their Google My Business listings.

In the following article, I discuss the three opportunities for business branding in the Local Knowledge Panel, including:

Your Business Logo
Your Map & Search Photos
Your Business Description

I've also updated the article to reflect the removal of Recent Posts on Google+ from Local Knowledge Panel results.  Actively Posting to your Google+ Page might still be valuable in other ways, but is no longer of benefit for Local Knowledge Panel results.

#LocalSEO   #LocalSearch   #Branding  

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Google To Build Ad Blocking Into Chrome Browser?

Google may be about to do the seemingly unthinkable: join the ad blocker game by building ad blocking tech directly into their popular Chrome web browser.

Of course, there is a caveat: reports suggest it would allow through ads which meet the standards of good online ads specified by the industry group Coalition for Better Ads.

Ads which are disruptive and/or intrusive would be disallowed, and it is quite possible that Google's approach with Chrome would block all ads on sites where any ads violate the CBA guidelines.

This would then be a defensive move, ultimately, to dissuade users from installing 3rd party ad blockers, which might block Google ads or extort payments from them to allow their ads through, as well to dissuade them from switching browsers.

#AdBlock #Chrome

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Horseshoe Crab Blood: The Most Important Medical Tech You've Probably Never Heard About

Horseshoe crab blood is one of the most important chemicals used in modern medicine. A chemical derived from its blood (which is blue instead of red, due to using copper where red blood uses iron), one which plays a role in the creature's unique immune system, is currently the only FDA approved chemical for testing for contamination of medical equipment and tech by Gram negative microbes, making it in many ways nearly as important as antibiotics in the modern arsenal of medicine.

Because of this, demand for the blood has skyrocketed over the years, with now over 600,000 horseshoe crabs per year harvested for this purpose.

This has not been considered a problem in itself, because the crabs aren't killed for their blood. They are captured, one-third of their blood removed, and they are returned to the waters. It has usually been claimed that they readily recover from this, and so it has been assumed this presented no threat to their populations. For this reason, in fact, it has been specifically exempt from regulations applying to non-medical harvesting of the creatures, where such regulations exist.

Unfortunately, new evidence is emerging that this conventional wisdom may be inaccurate. It seems increasingly likely that the procedure may have a variety of negative consequences for their survival, and may be putting pressure on the species, which happens to be one of the oldest on Earth.

If true, this need not necessarily end the practice entirely. Simple changes to how the crabs are handled may be enough to counter many of the apparent negative consequences. It is not clear, unfortunately, if any organization or agency can enforce regulations in this area, or if the companies involved will accept the evidence if it continues to question their rosy assumptions.

#BlindMeWithScience #HorseshoeCrab

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First Rule of Marketing: Don't beat your customers bloody, and then call it 're-accommodation'.

#BluntMarketingTips #MarketingTips #UnitedJourney
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Truth in advertising.

#UnitedJourney
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Google Shuts Down Burger King Attempt To Hijack Google Assistant

Burger King, in an ill considered marketing effort, devised a TV commercial that ended with a blatant attempt to trigger the Google Assistant software for Android and Google Home devices to finish their advertisement by giving a list of whopper ingredients.

Thanks to Trusted Voice, and a lack of ubiquitous hotword activation, most Assistant-enabled devices did not trigger this for users anyways, but it was clear what the intention was, however few users were affected.

For those few users still affected, Google Assistant will no longer comply with the ad's verbal prompt. This puts Google a step ahead of competing products, such as Microsoft's 'Xbox On' ad for Xbox One featuring the actor who played Jesse from Breaking Bad.

#GoogleAssistant

Any day you don't remind the women in your life just how beautiful and wonderful they are is a day you let them wonder if anyone sees it.

The democratization of communication technology does not mean every source is now legitimate or viable. Technology always tricks us into believing it is inherently true.

In the early days of photography manipulation, Joseph Stalin used the technology to his benefit because almost no one at the time considered photo manipulation a thing. The result was a bunch of pathetically faked photos that supposedly showed Lenin endorsing Stalin. Looking at those photos now it is surprising anyone believed them, and no reputable news source​ in modern times would share them.

Let us turn the next page​ of this now and stop believing random internet garbage just because someone, somewhere posted it.

I miss the days when politics wasn't a religion for most people.

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via +Brian Hartman on the Book of Face

#AprilFools
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