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Eli Fennell
Works at Fennell Social Media
Attended Florida Atlantic University
Lives in Fort Lauderdale, FL
64,514 followers|10,267,730 views


Eli Fennell

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Yes. Please, yes!


via +Steven Vaughan-Nichols
Mystery Science Theater may return as an online series. Gods, wouldn't that be awesome? 
Joel Hodgson has plans for the future of the late, great MST3K.
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Oh that would cool!
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How +Post Ads Will Change Google

In case you missed this the first time around, this is my latest article about how Google will never be the same because of +Post Ads, whether for good or ill.  There are challenges and opportunities to this new format, and only time will tell if it succeeds or fails.

#pluspostads   #adwords  
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Happy Earth Day 2014!

It may not be a work holiday, but Earth day still has a very special place in my heart.  It's great that for one day, all of us are encouraged to think about the importance of the Earth and how to care for Her.  Just don't forget to keep up the other 364-days!

#HappyEarthDay   #EarthDay  
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Every day an act by each of us sounds practical and efficient. Might even save her (and us). Thanks for the words +Eli Fennell .
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Eli Fennell

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Why didn't they teach it this way when I was going to school?
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 ·  Translate
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+Post Ads Will Change Google Forever
Original Source:

Google+ has officially rolled out +Post Ads to all Pages and Profiles with over 1000 Followers ( +Post Ads are a new Google display ad format, which is really nothing more than a re-purposed Google+ post

 In Facebook terminology, a +Post Ad is a Promoted Post, but with one key difference: +Post Ads don’t get promoted on the Google+ social network, instead they appear as Google Display Network ads. The Google Display Ad Network is the largest display ad provider on the internet reaching over two million websites, followed by Facebook which previously led the category.

This move could mark a major turning point in the balance of the social media playing field in a few important ways that strongly favor Google.

The Onboarding Problem

+Post Ads may help Google+ overcome the problem of inactive profiles (people who signed up for a Google account but don’t use the Google+ social network itself, leaving their social accounts essentially abandoned). As long as you browse websites or read blogs, you will now potentially be shown a fully interactive Google+ Post sooner or later, and if you are one of the more than half billion active account users across Google properties, it will be easy to engage with these ads. Twitter has the same inactive account problem (even more so) but has no such mechanism to reach their users wherever they are on the web.

Eyeballs and Calls-To-Action

All else being equal, ads with more exposure (i.e. more eyeballs), and which are designed to make it as easy (preferably impulsive) to take action perform better. Even if someone isn’t using Google+ right now, a certain number out of every targeted audience that sees the ad is likely to do so if only that one time. Multiply this by a large enough audience, with a well crafted ad that calls the user to action, and you’ve got reach to rival Facebook, with a social element to engage the user directly in the ad.

The challenge here is that people are on Facebook to engage socially, whereas casual web browsers may not be, so it remains to be seen how well this idea scales. Facebook has the opposite problem: people aren't on Facebook to buy stuff, read news, or any of those things Google outperforms them for.

Even if +Post Ads don’t ultimately match Promoted Posts for engagement, they may become a preferred social advertising medium on the web because they’re literally the only game in town. You simply can’t embed a Facebook Status Update or an interactive Tweet in a Google Display Ad.

The Search Wildcard

The power of a Google+ Follower who uses Personalized Search (which is on by default for logged-in users) is potentially nothing less than the theoretical ability to dominate that user’s Search results in perpetuity ( Scale this by millions and millions of users and any SEO worth their salt will be forced to think about baseball to calm their libido.

Google+ may become the new standard of Google Search Engine Optimization, and unless Google tweaks the algorithms down-the-line to make a social Follower less valuable for Search, the race right now is to the quick and dead. Those who get in early will reap the greatest benefits for the longest time.

Integration between Google+ and Google Search, already deep enough to mistake them for conjoined twins, will almost certainly accelerate geometrically until it has become the internet equivalent of a force of nature. Only an utter failure of the project seems likely to prevent this. That or a sudden cataclysmic implosion of the Google brand.

It Solves The Ad-Free Problem

Being Ad-Free is a selling point for Google+. This is an odd departure for a company that prides itself on being able to monetize almost any consumer internet product successfully. Certainly on-site social ads can be and are a rich source of revenue for some companies, yet Google+ dares not do it, since it isn’t what their users want. They may also feel that current approaches to social advertising are not good enough to meet their standards yet.

The problem with this, however, is that a significant investment of talent and resources goes towards maintaining Google’s advertising platforms and monetized properties like Search, Gmail, and YouTube. Google hires tens of thousands of the brightest minds, but many of them are involved in maintaining the core business. Not everyone is building driverless cars and wifi balloons. Social may be Google’s Next Big Thing, but will have to prove it to earn the same allocation of resources.

The Google+ team could easily claim +Post Ads as a victory for social advertising and gain the additional investments of talent and resources this brings with it, perhaps even setting the stage for a true “Big Push” that ties all the components of Google and Google+ together and drives their users deeper and more tightly into the ecosystem.

What’s At Stake

+Post Ads are a Hail Mary pass. They will either collapse spectacularly, possibly taking Google+ with them, or arise triumphant, coming to redefine the next generation of Google as a whole. Either way, +Post Ads will change Google forever. Assuming they can tie the value of Google+ to their entire brand, while delivering a satisfying experience for end users that engages and retains them, there is nothing that can stop them now but a failure to execute (which is always a possibility).

Google+ may never “kill” Facebook or Twitter, or even Foursquare for that matter, but it also doesn’t need to as long as it contributes significantly to the value of the company, brand, and ecosystem, and +Post Ads are a critical test of that goal.

#pluspostads   #gamechanger  
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I had a normal variation once.
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Have him in circles
64,514 people
Hi, +NASA, I'm on Earth right now @Oakland Park, Florida! Just passing through, really, but then aren't we all?

#GlobalSelfie #EarthDay
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look like jesus :D
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What is an Expert?

+Daniel Newman, in his latest article for Forbes, asks the question, "How do we recognize an expert?"  More specifically, how we recognize experts in specialties with no real established system of credentials?

There are no fixed credentials that, for example, define a Social Media Manager, and it's hard to imagine there ever could be given the pace at which social networks change and new networks are birthed into life.

He answers with a few surprisingly simple heuristics that, while not definitive answers, are worth taking to heart when evaluating expertise and influence.

#influencers   #influencermarketing  
What in the world is an expert? 

My newest on Forbes discussing the subjective nature of "Expert" and their important role on #Influence  and #influencemarketing
"In a world where people are overwhelmingly seeking out high impact content to help them make purchase decisions, should brands be aligning with experts to serve the role of influencer?" The Makings of An Expert What is an expert anyway? By definition it is someone having comprehensive or authoritative knowledge in [...]
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+Ron Serina :  who are you to doubt a 300% AFUE?  That's totally normal in HVAC!
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Eli Fennell

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+Joshua Alvarez You should.  I was impressed.
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If I wrote a follow-up to my article about Google+ Views, this would pretty much be it. Views only mean something when taken in context.

That said, I do think Views probably represents something more accurate on the whole than Follower counts or +1's.
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I agree a lot, but i don't agree completely with this article. If (and only if!) you are able to consider as many different parameters as possible for a defined group of profiles (in other words, if you are able to create a group of most widely homogenic targets with an "equal" audience, topic, timeframe, area, age, whatever you consider to be important in your Big Data file) the view count can be a very important indicator.

The reason is pure mathematics (or physics): depending on where and how the V2F might be a factor in your mathematical equation it can unfold a very strong leverage effect.

A lot of us already play with these leverage effects when we do a/b testings in analytics. The more parameters you have, the more accurate it works and the more impressive the change of one strong parameter can be.

I'm willing to compare the view count or even the V2F with the color of an "call-to-action" button. If it's red or green might not be important if you only view the page, but it can be the most important part if you analyze the ROI, just because your customers eyes and brain unfold different leverage effects ;-).
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Eli Fennell

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I don't usually share things with curse words, but this is too true not to share.
Tell me that this isn't what corporate life is all about!!

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+Mark Barrus - hahaha!
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Have him in circles
64,514 people
Social Media Marketer
Social Media, Internet Marketing, SEO, Technology, Writing, Psychology, Science
  • Fennell Social Media
    Social Media Manager, 2013 - present
  • Freelance
    I.T. & Crowdsourcing, 2000 - present
    Amazon Mechanical Turk Worker for Human Intelligence Tasks (HITs) Freelance I.T. Work
  • Harbor 1 Marina
    I.T. Administrator, 2002 - 2008
    Network Administration, File System Management, Cyber Security, Accounting, Maintenance and Deployment
  • American Offshore Marina
    I.T. Administrator, 2002 - 2008
    Network Administration, File System Management, Cyber Security, Accounting, Maintenance and Deployment
  • University of Florida I.F.A.S.
    I.T. & A.V. Specialist, 2005 - 2007
    Network Administration, Maintenance and Deployment, Managing and Controlling Audiovisual Systems for Remote Learning Courses
  • University of Florida I.F.A.S.
    Horticulture Research Assistant, 2007 - 2007
    Planting, Harvesting, and Measurements for Horticultural Research at the University of Florida Institute of Food and Agricultural Sciences in Davie, Florida.
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Fort Lauderdale, FL
Chapel Hill, NC - Fort Lauderdale, FL
Contact Information
The Key to Social Media is Being Social
I love technology and how it changes our lives.  There's something almost spiritual about how new technologies connect and empower us.  And it's really cool, too.

I talk about Social Media Marketing, Technology, and assorted nerdishness and geekery, and occasionally try my hand (with some successes and some failures) at a bit of humor.  I love to create conversations across my social networks, and to help others find their own voice through social media and social media marketing.  I am available to help small businesses succeed at SEO & Social Media, and for I.T.  You can contact me by email at

Google+ Highlights
  • Active User Since Beta
  • In the Top 550 U.S. G+ Profiles according to
  • Contributor for Wojdylo Social Media & Wojdylo Finance
  • Contributor for Imassera News
  • Past Contributor for TekPersona
  • Have Appeared in Hangouts On Air Alongside Mark Traphagen, Jesse Wojdylo, Ronnie Bincer, Peter G. McDermott, J.C. Kendall (R.I.P.), Ray Hiltz, Melissa Carlson, Sarah Hill, DeAno Jackson, Adam Eyster, Yifat Cohen, Martin Shervington, Lee Smallwood, Meilani MacDonald, Sana Ahmed, and Others
  • Known for Commentary, Analysis, and Reviews of Technology and Social Media Trends and Strategies.

My Communities

Communities I Moderate

How to Get the Most Out of Google+

Be yourself.  Be passionate.  Be open.  Share.  Leave great comments.  Make great stuff, whatever it is, photos, memes, thought provoking articles, selfies, geekery, stories about your children, your adventures and misadventures, your day, your home life, your professional life.  Use Social Media however you want to!

Seek out people with similar interests and passions, or people whose interests inspire you, or people who are just great to talk to.  Make it your own.  Talk to the world, and be prepared for the world to talk back.  If no one you know is using Google+, try meeting people who are, because in my experience we're mostly a friendly lot.  Above all else, be authentic.

Did you know Google has made an Official Guide for growing your presence on Google+?  It's called the Google+ Partner Playbook and it's free to download.

My First Viral Post

Every story of social media success begins somewhere.  Mine began with the following post on Google+ (which was also an article on my personal blog): Google+ IS and WILL BE a Huge Success

The article was shared by Mark Traphagen, who has since become a true friend, and from there spread farther and faster than I had ever imagined anything I wrote would.  Nearly two years later, I still stand behind the substance of that post, and I'm glad I saw the potential of Google+ in the early days.  That first spark of social networking connection inspired me to dive deeper into the online realms, and now I get to enjoy the company of thousands of great minds and great souls all around the world.


I've lived in South Florida my whole life, and it would be hard for me to imagine living anywhere else.  I was born to two wonderful parents who are still together after all these years and into a wonderful and supportive family that stuck together through all the trials we faced.

I'm an absolute technology geek.  If software runs on it, I want to know about it.  I've had many passions in my life, and nearly all of them have involved technology and science, but art, philosophy, and even a mystical streak also help define me.  I can also geek out on stuff like Doctor Who, Sleepy Hollow, and Homeland.  The geekery runs deep within me, but so does the artist and the dreamer.

I'm also an Elder Scrolls addict, 1/16th Ewok, half Vulcan, and three-quarters Irish potato stew.

Follow me on Google+ and Twitter, or follow my blogs at Social Media ForecastTech Nerd Corner.

"For a successful technology, reality must take precedence over public relations, for Nature cannot be fooled." - Richard Feynman
Bragging rights
I was there at the fall of Arcadia. Someday, I might even come to terms with that.
  • Florida Atlantic University
    B.A. Psychology, 2012 - 2013
  • Broward Community College
    Software Application & Development, 2010 - 2011
  • Florida Atlantic University
    B.A. Psychology, 2005 - 2007
  • Broward Community College
    A.A. Psychology, 1998 - 2005
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Friends, Networking
Other names
The Jesus of Google+
Eli Fennell's +1's are the things they like, agree with, or want to recommend.
Fotoaparát Google

Fotoaparát Google vytvára rýchlo a ľahko fotky a videá a ponúka kreatívne fotografické režimy, ako sú napríklad Photo Sphere, Efekt zaostren

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7 Things You Should Know About #NewKlout (FAQ)

Don't just measure your Klout. Build it!

We're proud to announce a new version of Klout that helps people be known for what they love.

Moe's Southwest Grill is one of my favorite restaurants. The service is usually outstanding and friendly. The food is fresh and made with quality ingredients. I love the free chips and salsa with every meal. Enter your phone number into their Customer Loyalty Program each time you visit to get a free entree every ninth visit, and receive SMS updates on deals on your cellphone. Join Moe's eWorld for a free cup of queso, and free food on your birthday. Join the Check-In-Club for additional deals for checking in on services like Foursquare. Also, fill out the survey on the back of every receipt for a $2 dollar discount on your purchase. If you love spicy salsas, try the Moe's Hard Rock Sauce but he careful, it packs a punch. And try to the steak, it's some of the best fajita steak I've ever tried.
• • •
Food: ExcellentDecor: Very goodService: Excellent
Public - a year ago
reviewed a year ago
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