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Eli Fennell
Works at On Track Tips | Wiser Sites
Attended Florida Atlantic University
Lives in Fort Lauderdale, FL
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Eli Fennell

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Updated: The Three Branding Opportunities in the Local Knowledge Panel

Google is always testing new ways of organizing and presenting Search results, including Local Knowledge Panel results. Business owners must be aware of these changes, and of the benefits of claiming and optimizing their Google My Business listings.

In the following article, I discuss the three opportunities for business branding in the Local Knowledge Panel, including:

Your Business Logo
Your Map & Search Photos
Your Business Description

I've also updated the article to reflect the removal of Recent Posts on Google+ from Local Knowledge Panel results.  Actively Posting to your Google+ Page might still be valuable in other ways, but is no longer of benefit for Local Knowledge Panel results.

#LocalSEO   #LocalSearch   #Branding  
Your local business is a brand. Maybe you already know that, or maybe you've been thinking of brands as a mighty entity like Apple or Coca Cola. However, whether you're a Small Business of one, a Medium Sized Business of hundreds, or a Mega Corporation with thousands of employees, your company is defined by its brand.In the Internet Era one of the most important places to define your brand is online, and in that online world, one of the most if n...
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The Tight Rope of Money on Social Media

Following up on my previous post, about social media 'gurus' and their sometimes very sudden and complete shift from people to salesmen (https://plus.google.com/+EliFennell/posts/2zEAnT9EDWz), I have a few additional thoughts about making money and social media.

Authenticity. It's a word 'Social Media Gurus' like to throw around, while rarely answering the question: what is authenticity?

+David Kutcher​​​ of +Confluent Forms LLC​​​​ in a post titled "You can't fake authentic, nor do you need to work at it" (https://plus.google.com/+DavidKutcher/posts/CEvG5AmTyCv) put it brilliantly:

"What is an authentic interaction? An interaction based on knowing the other person's goals in doing/saying what they're doing/saying, and accepting them at face value."

Accepting them is the part of the social transaction that requires you to trust them, and this is where it gets tricky. Because once you've signed that trust contract, they can potentially use it against you.

I have followed a number of people, some of whom I nonetheless respect overall, but who preached a gospel they did not follow. They spoke of authenticity, and yet the reasons I once followed them are so far gone I can't remember why I still am (and sometimes no longer am), and with no evolutionary process to understand it.

They seemed to experience a rapid evolution in response to the smell of dollars and change, and the possibility of making more.

I've no problem with the money itself, or even the use of a social media profile to make it. Social Media has been professionally useful for me, to be sure. It is the breaking of the contract: what was a person became a business, as if through a hostile takeover. Great Posts and shares became replaced by endless litanies of hard selling, punctuated by the laughable pretense that engagement still mattered in their plan.

They pulled a bait-and-switch, to put it bluntly.

So lest I be misunderstood, here is my authentic truth: this account, the one I am posting this to (and any I cross-post this to) are PERSONAL accounts. I will share to them what I wish. I will never hard sell you, but money is part of my life like everyone else's. I will never say something because I think it will get more clicks (click-baiting). I won't promise to engage with everyone, since people do not scale that way, but I will promise that on my personal accounts you will never deal with a manager.

And if there is any way to do it, I will prefer rather than to ask you for money to give away what I can for free (or ad supported) to my followers and friends, because if I have gone farther in the Internet Marketing Industry than some it is because I followed a basic rule: don't pretend to be social if you're just out to sell people stuff. It may be impossible to quantify the ROI of followers who never pay you any money, but not the cost of driving away your most loyal supporters.
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Succinctly put.
I do not own a huge mutli-national organisation and therefore cannot hide behind the intern (when getting social) so I had better be me. 100% me.
Some love, some hate.
Mehhh.
It's my job to be authentic and exhume empathy towards those who are on my side because I know that one whiff of "buy my stuff" will drive them away.

Treat those how you want them to treat you.
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Hitler Finds Out My Downfall Meme Made a Top Ten List

+Matthew Kaboomis Loomis enjoyed my latest Downfall Meme "Hitler Finds Out Google+ is Now a Standalone Google Product" (https://youtu.be/d26CcBT351g?list=PLJT2D2rZv7kUWZaybEMpLUiUAsQvdsHDH) so much that he gave it a spot in his Top Ten "Blogs" for July.

Thanks for the honorable mention, Matthew!
My top ten blogs for the month of July, 2015. Lots of great reading here, on link building, LinkedIn profiles, travel blogging, working from home, and more.
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+Matthew Kaboomis Loomis Close enough.  ;-)
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First Two Female Rangers to Train in Florida

Two female West Point Academy graduates are 17-days from becoming the first women to earn U.S. Army Ranger tabs.

The next stop in their amazing G.I. Jane-like adventures bring them here to the Sunshine State to Eglin Air Force Base, the largest military base in the free world, where they will train in our unique swampy conditions.

If they survive the skeeters, gators, and drill instructors, they will have completed their historic journey.

Good luck ladies, and good hunting.
The two soldiers, both of whom are West Point graduates, are within 17 days of becoming the first women ever to earn a Ranger tab.
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+Ruprecht M.F.A. Why would you tag me in that
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Terminal Lucidity and the Evolving Science of Death

Some patients with extreme conditions of the brain and mind regain remarkable, even perfect (if brief) lucidity on their deathbeds.  For centuries this has been a well-described anecdotal phenomenon, but modern medical sciences have gone beyond the anecdotes to study the phenomenon in as controlled a fashion as possible.

What they've found only deepens the mystery.  For example, in many cases a patient's brain has been so thoroughly shrunken, destroyed, or replaced by malignant tissues it is inconceivable by our current standards that there is any ordinary medical explanation for their sudden recovery.

(Though it's worth noting, there is a small category of cases of people with bizarrely undersized brains somehow living cognitively normal lives: https://www.newscientist.com/article/dn12301-man-with-tiny-brain-shocks-doctors/ ; while this doesn't explain anything, it does call much of our nueroscience into question.)

Proof of 'Survival' beyond death, or just proof the brain is still a greater mystery than we can yet fully explain?  This remains a subjective choice until much more data is gathered and many more hypotheses tested.

What does seem clear, however, is that death and dying are not the binary "On-Off" classifications modern scientists tend to use.  People have widely intuited this from observations of the dying over thousands of years.

The Tibetan Bardo Thodol, among its many topics, devoted much time to studying the pre-mortem to post-mortem transition process, in what many regard as an almost scientific empirical approach to  the matter.  That it was empirical, i.e. was not meant to prove a religious view, is confirmed by the fact that it generally rejected any Personal Postmortem Survival as an explanation... though it did not rule out postmortem "non-physical" experiences entirely.

While the Scientific Community has understandably rebelled against the theistic interpretation of these matters, it now appears there may have been 'something to it' to after all... if only that the boundaries of life and death, sickness and health, and brain-consciousness are not so clear as we may have convinced ourselves.

#WeirdNews
It's a mystery how some people can go years without even knowing their own names, then suddenly regain their memories moments before death.
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Nope.
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Windows 10 is the Best Windows Update Cycle To-Date

OK, so Windows 10 isn't iOS levels in terms of adoption yet, in fact it is pretty much what MS aims for these days: somewhere between the terminally slow and frustrating 'rollout ' of a new Android OS and the crushing upgrade levels of iOS. But it went remarkably well and generated a great deal of enthusiasm for MS.

There are, ironically, now two 'New Coke' brands in technology being rolled back as we speak: Windows 8 and Google+ (the social layer, not the social network; the fact I even have to specify which is which proves the brand confusion of the latter). And ironically but not unexpectedly, much as when Coca Cola rolled back to the Classic brand, users are largely approving of the changes from both.

This is exciting. Google is hitting back against the Facebooks of the world with app store search ads and blowout quarterly earnings; Microsoft is hitting back against the Googles and Apples by showing what an established install base still means.

If we've ever had a chance in the technology market to end the permanent duopoly status it is now. Everyone is doing well in their own ways. There is overlap but no one is 'killing' the core market of the other. Microsoft, Facebook, Google, Apple, and Amazon are the five horses (sorry Samsung; you're the one horse of hardware in some ways but you've got no growth markets beyond that). This is the time as a consumer to sit back, grab the popcorn, and watch it all unfold.
 
Windows 10 passes 14 million installs its first 24 hours
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+Keith Bloemendaal I meant I have not received the update yet on my computer. Hopefully, it arrives over the weekend. I am just going to wait for the computer and use that time to backup my files.
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Imitarier Ergo Sum

I meme, therefore I am.
My name is Eli, and I’m a Meme-aholic.  It has been, oh, six seconds since I last used (see image above).  I love memes.  I look at the social media landscape around me on the internet, and everything I see I think, “This would be so awesome… as a meme!”  Some people say it’s a… Continue reading Confessions of a Serial Memer →
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Nolite irrumatus - it's my company motto (and on the website so it must be true)
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GoPro Goes Spherical

Proving that it's still possible to innovate in the dedicated camera market, GoPro has introduced yet another multi-camera rig in partnership with Kolor: GoPro Spherical.

Growth potential has been a concern in some circles for the GoPro brand, but creating a compelling reason to buy multiple GoPro's is definitely one solution to the problem in theory.

Disclaimer: I own shares of GoPro, but my opinion of the brand is uninfluenced by this.  After all, who would own stock in a brand they don't believe in?
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+Christopher Davis - many thanks for the link. Looks like what I need.
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RIP Roddy Piper - http://goo.gl/167KoY

He came.  He chewed.  He kicked.
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Wherein I ruminate on the virtues of failure for business...
 
Fail Fast and Fail Often

Is your business 'playing it safe'?  If so, you could be leaving a lot of money and opportunity on the table.  You've been leaving out one of the ingredients to business success: failure.

I know, it's an ugly word to most business-minded people. It means lost money and wasted time and talent.  Who wants to fail in business, right?

Not so fast...

Did you know that many of the most valuable companies in the world fail more often than they succeed?  Five names from the technology world, where stock prices are hottest and valuations highest, spring to mind:

Apple, Google, Microsoft, Facebook, and Amazon

Apple's history of failures was lampooned long before I came along.  For every Mac or iPhone, the company has churned out a myriad of flops like the Newton and the Mighty Mouse (if you've never heard of either, you didn't miss anything important).  They've also had their share of duds, which sometimes they powered through to success, like their early experiment in dark art landscaping known as Apple Maps before they improved it.

Google has a similar graveyard of failures.  Buzz, Wave, Jaiku, Schemer, and Orkut all spring readily to mind.  They also once killed a product which was arguably a success: Google Reader.  And even when they do succeed, such as with Chrome or Android, it often isn't without its stumbles.

Microsoft seems to follow an "Every-Other-Fail" model for their operating systems, where each positive release follows on a flop, e.g. XP for ME, 7 for Vista, 10 for 8.  They've failed too many times to count in phones, tablets, music players, and other areas.

Facebook: Facebook Phone.  Need I say more?

Amazon: Fire Phone.  Enough said.

Yet these are among the most valuable companies on Earth.  Some are valued in the billions even when they lose money in a given fiscal quarter.

Why?  iPhone & iTunes.  Gmail and YouTube.  Windows and Office.  Facebook and Messenger.  Amazon (Enough Said).

What they share in common, at most times, is a fast-fail approach.  We never hear about their failures most of the time, because they bury them faster than they birthed them.  The ones where they kept pushing it are the ones we remember, the rest are quickly forgotten, and the myth of the 'unstoppable' (insert company name) resumes.

Don't be afraid to fail.  Be afraid of not heeding its lessons soon enough.  An innovative business can fail seven times before breakfast and be stronger for doing so.

~ +Eli Fennell, SEO, +On Track Tips | Wiser Sites 
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+Kenneth Trent I've read a bit about that.
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I'm just going to leave this here...
 
I don't often share press articles about our products – they rarely seem to say much of use – but this was just such a good case of a journalist Getting It Right that I had to share. Google+ is very much alive, and our recent changes are focused on making it be the best product it can be for what it's best at: helping people meet people and have great conversations about things they're passionate about. 

One particularly noteworthy thing in this article is its discussion of the "majority illusion:" people tend to assume that their friends are typical of the wider world, but almost by definition they aren't – for one thing, they all have one uncommon attribute in common, which is being your friend in the first place. And since people don't choose their friends randomly from the entire spectrum of humanity, one's friends are always a distorted sample. 

So yes, we have here a tech press article which (correctly) uses an important result in cognitive psychology to explain why lots of tech press articles are nonsense.
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Google+ ROCKS !!!
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Face the Strange Changes (on Social Media)

In the years I've been doing social media, for fun and profit, I've learned that there are two types of people who become 'successful' at it.  They're the same types involved in any area of life where even ephemeral and meaningless fame cloud the judgment:

1) Those who took their taste of fame and Al Bundy'd it (four touchdowns in a single game!).  You'll see them beat it to death until the folks who liked them in the first place can't say enough about how sick and tired they are of them.

We all know these types.  They got 10K followers and now they're ready to Prophesy the Great Truths of Twitter Virality.  They go from posting really thought-provoking stuff one day to selling you a course for success, which of course comes with a $150 price tag and a meaningless certificate that might well as be a receipt.

2) Those who face the temptation to become like this, and they remember why anyone cared what they said in the first place: because they weren't that type.

Everyone thinks they're better than that, of course.  THEIR program for success REALLY DOES WORK.  Their Infographics are so supremely high quality, +Matt Cutts would surely burst into flames before the ruling intelligences of the universe would let him penalize it.   Surely a young Bill Gates would have sold off all his early Microsoft investments to throw themselves behind him.

But we all know better.  Making money is fine and well, but we know who promised to be different, who promised their first concern was engagement and their first priority their followers; and it doesn't take long to recognize the ones who were blowing smoke from their every orifice.
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Publish a book on how Google is learning that the words car and automobile might mean the same thing to many people.

Keep going on and on and on and on about that book.

Earn £$1000s from it.

Sigh....
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Work
Occupation
Internet Marketing Specialist
Skills
Social Media, Internet Marketing, SEO, Technology, Writing, Psychology, Science
Employment
  • On Track Tips | Wiser Sites
    SEO, 2015 - present
  • Spine and Joint Center
    Director of Social Media, 2013 - 2015
  • Nautical Ventures Group
    Director of Social Media, 2014 - 2015
  • Harbor 1 Marina
    I.T. Administrator, 2002 - 2008
    Network Administration, File System Management, Cyber Security, Accounting, Maintenance and Deployment
  • American Offshore Marina
    I.T. Administrator, 2002 - 2008
    Network Administration, File System Management, Cyber Security, Accounting, Maintenance and Deployment
  • University of Florida I.F.A.S.
    I.T. & A.V. Specialist, 2005 - 2007
    Network Administration, Maintenance and Deployment, Managing and Controlling Audiovisual Systems for Remote Learning Courses
  • University of Florida I.F.A.S.
    Horticulture Research Assistant, 2007 - 2007
    Planting, Harvesting, and Measurements for Horticultural Research at the University of Florida Institute of Food and Agricultural Sciences in Davie, Florida.
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Currently
Fort Lauderdale, FL
Previously
Chapel Hill, NC - Fort Lauderdale, FL
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The Key to Social Media is Being Social
Introduction
I love technology and how it changes our lives.  There's something almost spiritual about how new technologies connect and empower us.  And it's really cool, too.

I talk about Social Media Marketing, Technology, and assorted nerdishness and geekery, and occasionally try my hand (with some successes and some failures) at a bit of humor.  I love to create conversations across my social networks, and to help others find their own voice through social media and social media marketing.  I am available to help small businesses succeed at SEO & Social Media, and for I.T.  You can contact me by email at eli.fennell@gmail.com.

Google+ Highlights
  • Active User Since Beta
  • In the Top 650 U.S. G+ Profiles according to CircleCount.com
  • Past Contributor for Wojdylo Social Media & Wojdylo Finance
  • Past Contributor for Imassera News
  • Past Contributor for TekPersona
  • Have Appeared in Hangouts On Air Alongside Mark Traphagen, Jesse Wojdylo, Ronnie Bincer, Peter G. McDermott, J.C. Kendall (R.I.P.), Ray Hiltz, Melissa Carlson, Sarah Hill, DeAno Jackson, Adam Eyster, Yifat Cohen, Martin Shervington, Lee Smallwood, Meilani MacDonald, Sana Ahmed, Mia Voss, and Others
  • Known for Commentary, Analysis, and Reviews of Technology and Social Media Trends and Strategies, Memes, and Nerd Humor

My Communities


Communities I Moderate


How to Get the Most Out of Google+

Be yourself.  Be passionate.  Be open.  Share.  Leave great comments.  Make great stuff, whatever it is, photos, memes, thought provoking articles, selfies, geekery, stories about your children, your adventures and misadventures, your day, your home life, your professional life.  Use Social Media however you want to!

Seek out people with similar interests and passions, or people whose interests inspire you, or people who are just great to talk to.  Make it your own.  Talk to the world, and be prepared for the world to talk back.  If no one you know is using Google+, try meeting people who are, because in my experience we're mostly a friendly lot.  Above all else, be authentic.

Did you know Google has made an Official Guide for growing your presence on Google+?  It's called the Google+ Partner Playbook and it's free to download.

My First Viral Post

Every story of social media success begins somewhere.  Mine began with the following post on Google+ (which was also an article on my personal blog): Google+ IS and WILL BE a Huge Success

The article was shared by Mark Traphagen, who has since become a true friend, and from there spread farther and faster than I had ever imagined anything I wrote would.  Nearly two years later, I still stand behind the substance of that post, and I'm glad I saw the potential of Google+ in the early days.  That first spark of social networking connection inspired me to dive deeper into the online realms, and now I get to enjoy the company of thousands of great minds and great souls all around the world.

Personal

I've lived in South Florida my whole life, and it would be hard for me to imagine living anywhere else.  I was born to two wonderful parents who are still together after all these years and into a wonderful and supportive family that stuck together through all the trials we faced.

I'm an absolute technology geek.  If software runs on it, I want to know about it.  I've had many passions in my life, and nearly all of them have involved technology and science, but art, philosophy, and even a mystical streak also help define me.  I can also geek out on stuff like Doctor Who, Sleepy Hollow, and Homeland.  The geekery runs deep within me, but so does the artist and the dreamer.

I'm also an Elder Scrolls addict, 1/16th Ewok, half Vulcan, and three-quarters Irish potato stew.

Follow me on Google+ and Twitter, or follow my blogs at Social Media ForecastTech Nerd Corner.

"For a successful technology, reality must take precedence over public relations, for Nature cannot be fooled." - Richard Feynman
Bragging rights
I was there at the fall of Arcadia. Someday, I might even come to terms with that.
Education
  • Florida Atlantic University
    B.A. Psychology, 2012 - 2013
  • Broward Community College
    Software Application & Development, 2010 - 2011
  • Florida Atlantic University
    B.A. Psychology, 2005 - 2007
  • Broward Community College
    A.A. Psychology, 1998 - 2005
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The Jesus of Google+
Eli Fennell's +1's are the things they like, agree with, or want to recommend.
Next stop, Florida swamps: Two women qualify for final phase of Ranger S...
www.csmonitor.com

The two soldiers, both of whom are West Point graduates, are within 17 days of becoming the first women ever to earn a Ranger tab.

Bravo, Microsoft. Windows 10 Is Fast, Smart, and Surprisingly Innovative.
www.slate.com

I’m typing this article on a Microsoft Surface tablet, using Windows 10. That's important for two reasons. First, Microsoft released Windows

Could It Be Second Time Lucky For A Facebook Phone ?
www.forbes.com

In April 2013 Facebook unveiled a not very well kept secret at an event; a Facebook ‘phone’ manufactured by HTC with deeper integration with

The Emerging Role Of SEO In App Discoverability
searchengineland.com

In the old days, search engine optimization (SEO) was all about web pages -- however, as columnist Janet Driscoll Miller points out, the gro

Welsh assembly UFO question prompts dip into trilingualism with Klingon ...
www.theguardian.com

Tory assembly member Darren Millar’s question to economy minister Edwina Hart about alien craft over Cardiff airport answered in Star Trek l

Circloscope
chrome.google.com

Circloscope is the most powerful way to manage your Google+ Circles! (Not affiliated with Google)

[APK Teardown] Google App v4.8 Prepares For 'Ok, Google' Offline, Voice ...
www.androidpolice.com

Most of the app updates this week were relatively quiet, with the notable exception of Play Music with its new ad-supported radio offering.

Walmart: No more items with Confederate flags
www.usatoday.com

Walmart said in a statement Monday that it is removing "all items" promoting the Confederate flag for sale from its stores and its website.

The Fire Phone started its spectacular flameout one year ago today
www.theverge.com

It's hard to really feel genuinely surprised about hardware announcements. As fans of technology, we often know about the thing being announ

Google on Apple: The end is near | Computerworld
www.computerworld.com

I love using Google services on Apple hardware, but now I fear those days are numbered

FTC settles first crowdfunding case over deceptive Kickstarter project -...
nakedsecurity.sophos.com

The FTC just settled its first case involving crowdfunding against a man who pocketed $122,000 in Kickstarter contributions without deliveri

I read all the small print on the internet and it made me want to die | ...
www.theguardian.com

Alex Hern decided not to do anything for a week – unless he’d read all the terms and conditions first. Seven days and 146,000 words later, w

EU warns of 'point of no return' if internet firms are not regulated soo...
www.theguardian.com

Amazon, Etsy and Booking.com all named in leaked document as having undue power over their markets

WATCH: Britain overrun by millions of 'exploding' yellow spiders
www.independent.ie

Clusters of baby garden spiders have been intriguing people across Britain, who've been posting pictures on social media.

Twitter’s C.E.O., Dick Costolo, Is to Resign
www.nytimes.com

Jack Dorsey, the company’s co-founder and chairman, will serve as interim chief executive.

Man fined for using Apple Watch while driving
www.telegraph.co.uk

Jeffrey Macesin is believed to be first person fined for using Apple Watch while driving, but plans to appeal as he claims it's not a handhe

Photos - Android Apps on Google Play
market.android.com

Google Photos is the home for all your photos and videos, searchable and organized by the people, places, and things that matter. • VISUAL S

Moe's Southwest Grill is one of my favorite restaurants. The service is usually outstanding and friendly. The food is fresh and made with quality ingredients. I love the free chips and salsa with every meal. Enter your phone number into their Customer Loyalty Program each time you visit to get a free entree every ninth visit, and receive SMS updates on deals on your cellphone. Join Moe's eWorld for a free cup of queso, and free food on your birthday. Join the Check-In-Club for additional deals for checking in on services like Foursquare. Also, fill out the survey on the back of every receipt for a $2 dollar discount on your purchase. If you love spicy salsas, try the Moe's Hard Rock Sauce but he careful, it packs a punch. And try to the steak, it's some of the best fajita steak I've ever tried.
• • •
Food: ExcellentDecor: Very GoodService: Excellent
Public - 2 years ago
reviewed 2 years ago
1 review
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