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Eli Fennell
Works at On Track Tips | Wiser Sites
Attended Florida Atlantic University
Lives in Fort Lauderdale, FL
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Eli Fennell

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Updated: The Three Branding Opportunities in the Local Knowledge Panel

Google is always testing new ways of organizing and presenting Search results, including Local Knowledge Panel results. Business owners must be aware of these changes, and of the benefits of claiming and optimizing their Google My Business listings.

In the following article, I discuss the three opportunities for business branding in the Local Knowledge Panel, including:

Your Business Logo
Your Map & Search Photos
Your Business Description

I've also updated the article to reflect the removal of Recent Posts on Google+ from Local Knowledge Panel results.  Actively Posting to your Google+ Page might still be valuable in other ways, but is no longer of benefit for Local Knowledge Panel results.

#LocalSEO   #LocalSearch   #Branding  
Your local business is a brand. Maybe you already know that, or maybe you've been thinking of brands as a mighty entity like Apple or Coca Cola. However, whether you're a Small Business of one, a Medium Sized Business of hundreds, or a Mega Corporation with thousands of employees, your company is defined by its brand.In the Internet Era one of the most important places to define your brand is online, and in that online world, one of the most if n...
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+Ratan Kalburge I like it
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Florida Drivers Are The Worst (And This Study Proves It)

This will not surprise anyone who has spent time driving in the Sunshine State.

The study took into account speeding tickets, DUI arrests, traffic deaths, and the number of uninsured drivers.
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+Eli Fennell Sure, but no Georgian will ever figure out how to use it ;-)
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Man Marries His Smartphone

California man Aaron Chervenak of Los Angeles (of course) wanted to prove a point (though, what that point may be remains somewhat unclear to me) about our increasingly intimate modern relationships with our technology.

So, he eloped with his smartphone, and the two were married in a ceremony in Las Vegas (where else?), at the Little Vegas Chapel. Though, given the physiological challenges of consummating the marriage, it's doubtful that it will ever be considered legal.

And you thought you were 'married' to your devices?

#ThatHeadlineThough #WhatHappensInVegas
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Till death the next iPhone do us part. 
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Florida Man Arrested Picking Magic Mushrooms While Carrying Gator

#OnlyInFlorida #FloridaMan
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+Brian Fields Well what would be the fun in that? ;-)
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Just because you can Snapchat, doesn't mean you get 'Millennials'.  They can smell inauthentic.

#BluntMarketingTips #MarketingTips
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Not to mention businesses ask "should I be on Snapchat" instead of asking themselves "is there a customer base here"

If you make organic dog biscuits, chances are nobody on Snapchat wants to see you post about having "zerochill"
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EM Drive May Not Violate Newtonianism, After All

The EM Drive is a potentially revolutionary propulsion technology, which may some day allow us to travel to Mars in mere weeks, and to the nearest solar system in under a century.

It is also hugely controversial. Designed by British Scientist Roger Shawyer in 1999, the EM Drive, sometimes called the 'Cannae Drive' (after the famous line by Star Trek's Scotty, i.e., "I cannae do it, Cap'n!"), bounces microwaves around in a metal cavity and thereby produces thrust.

The problem? This process does not release any known 'exhaust', as do Jets or Rockets, and thus seems to violate Newton's Third Law of Motion: "For every action, there is an equal and opposite reaction." The microwaves bounce around inside the metal cavity, but are never ejected in the opposite direction of thrust.

Despite this, it has survived repeated tests by NASA and other researchers and organizations. It works. But how is that possible?

A team of researchers believes they know the answer now... and it may rescue Newton in the process. Their hypothesis, as yet untested, is that the EM Drive actually does eject exhaust, in the form of paired photons of opposing phase.

The last part is key: if it simply ejected a stream of photons, that would have already been detected due to their electromagnetic fields. However, if these photons are paired with photons of opposing phase, the two would 'cancel out', resulting in net zero electromagnetic fields.

Future researchers will have to use measurements able to detect an excess energy density beyond the background energy density, which is much harder to detect than an electromagnetic field, in order to confirm or refute this hypothesis.

If true, this could help explain the basis by which the EM Drive operates, leading perhaps to even better designs, able to maximize this effect.

#Science #SpaceExploration #NASA
Physicists have just published a new paper that suggests the controversial EM drive - or electromagnetic drive - could actually work, and doesn't defy Newton's third law after all.
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So cool. More research should be done into this rev. tech.
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Have him in circles
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UK Scientists Find Woman With Extra Color Receptor In Her Eyes

Most humans capable of seeing colors have three functional color receptor cones, and are therefore known as trichromats. Colorblind people, meanwhile, usually have two functional color receptor cones and one mutant cone that is less color sensitive to green or red light, and are known as dichromats.

The latter is far more common in men than women, as the genes for red and green color reception are linked to the X Chromosome, for which women have a 'backup copy' (i.e. two X Chromosomes) in case one copy is mutated.

Most people are aware of these two categories of color vision, but are unaware that there is a third type: people with four, yes four color cones, the usual three normal people have, and one mutant color cone in addition.

This much has been known since 1948, when a Dutch scientist noted that mothers and daughters of colorblind men have one mutant cone, and all three normal cones. These, as you might guess, have become known as tetrachromats.

The search for such individuals, however, did not begin until the 1980's, and then was made difficult because the fourth color channel often doesn't work, and when it does can be mistaken for colorblindness.

Finally, in 2007, researchers at Newcastle University found a woman whose fourth color channel is active. For perspective, whereas dichromats can distinguish roughly 10,000 color shades, and a trichromat can distinguish roughly a million color shades, this woman can distinguish roughly 100 million color shades.

While much remains to be discovered, this finding is already leading to new insights and understanding of how human color vision works, and may some day literally change how we all see the world forever.

#Science #Neuroscience

After more than 25 years of searching, neuroscientists in the UK recently announced that they've discovered a woman who has an extra type of cone cell - the receptor cells that detect colour - in her eyes.
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Eli Fennell, nice hair, is that a wig?
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No, The Ice Bucket Challenge Did NOT Lead To A 'Major Breakthrough' In ALS Research

Social Media has been loudly and proudly declaring 'victory', as news spreads that the 'Ice Bucket Challenge' helped fund research that led to a major breakthrough in ALS (a.k.a. Lou Gehrig's Disease) research.

The only problem with this news, is that it's not true. Not really. Some research partly funded by donations generated by the Ice Bucket Challenge has helped to affirm the already suspected role of a particular gene in a very small percentage of ALS cases, but neither was this a 'breakthrough' nor will it necessarily lead to any new treatments.

Sorry, guys. Taking the challenge didn't hurt by any means, but it hasn't produced a 'game changer' in the field of ALS research.

"Vinay Prasad, MD, MPH, Assistant Professor of Medicine at the Oregon Health and Sciences University told us:

This is no breakthrough, and another sad and embarrassing example of academics and the media trumpeting very preliminary basic science work far beyond what they ought to.  From the paper, the authors state “NEK1 has been previously described as a candidate gene for ALS. Here our findings show that NEK1 in fact constitutes a major ALS-associated gene with risk variants present in ~3% of European and European-American ALS cases.”

In other words, the authors do not identify a NEW gene of interest... it was ALREADY implicated... and even their work suggests it is a rare occurrence ~3% in ALS cases.  Moreover, the gap between this finding and improving outcomes for patients remains as far as going from the earth to pluto.  Many many many genes have been implicated like this in many many many diseases, and we still have not seen any novel therapies making any measurable impact even after many many years."

#SocialMedia #IceBucketChallenge
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+Eli Fennell Mhm. I thought the exact same thing until I looked it up. 
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Chromecast Shipments Pass 30 Million

Google has announced that Chromecast shipment numbers have passed 30 million units. In May, when Google last reported shipment numbers for their media streaming Smart TV dongle, that number was only 25 million, suggesting that it isn't slowing down, but is still going strong.

Have you bought a Chromecast?

#Chromecast #SmartTV
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No se lo esto a siendo
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“Do all the good you can, by all the means you can, in all the ways you can, in all the places you can, at all the times you can, to all the people you can, as long as ever you can.” - Methodist (attributed to John Wesley)
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+John Skeats Very good lesson indeed.
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No, Samsung Doesn't Sell 'Dog Skinning' Machines
A graphic is making its way around the interwebs calling for Samsung to be boycotted over allegedly selling a machine used in some Asian markets to "skin dogs alive".
In reality, the machine isn't made by Samsung, isn't used on live dogs but rather on slaughtered dogs, and isn't specifically a 'dog skinning' machine but is also used for defeathering slaughtered chickens.  The original image was captured in South Korea in 2002 by a Swiss documentary photographer, who noted at the time that it was used on dead dogs.  Samsung was mistakenly associated with the device due to a petition calling on various companies, including Samsung, to take a stand against the culinary practice of eating dogs, and no doubt owes something to the fact that Samsung itself is a South Korean company.
Even if you think the slaughtering and eating of dogs in such places is wrong, the target of the boycott isn't the maker of the device, nor is the device used in the cruel manner alleged.
#InternetHoaxesDebunked #Hoax #Debunked
A graphic calling for a boycott of Samsung products over allegations of animal abuse is based on faulty information.
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+Ellis Pilcher, yes...but, uh, you may, uh, develop, uh , red welts as a result of, uh, ....

<I feel like this is a "HMB and watch this" moment.
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Majority Of Americans Don't Support Tech To Enhance Human Abilities
A Pew Research center survey asked 4700 Americans for their opinions of three emerging and controversial technologies which can both solve medical problems, and potentially give humans enhanced abilities: Gene Editing, Brain Chips, and Synthetic Blood.
For brain chips and synthetic blood, respondents were generally supportive of these technologies to help people with medical issues to achieve a normal level of health and functionality, for example helping people with Alzheimer's or blood oxygen problems.  For gene editing, respondents were more skeptical in general, but about even split on whether they would support it for reducing the risk of future diseases and other issues in their own children.
What respondents agreed on in each case, however, was that they were mostly opposed to using these technologies to give healthy people 'enhanced' abilities, i.e. brain power, athletic prowess, and other enhancements above and beyond their own natural, healthy 'peak state'.
Enhancing human abilities through technology is popular with a segment of supporters who often use the name 'Transhumanists', who believe technology can go beyond healing medical issues and correcting deficits to making us 'superhuman', but it appears that, for now at least, they are not winning the debate.
#Transhumanism #Superhumans
Technology holds promise for enhancing human health, but people remain wary about tech that seems to interfere too much
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What do you think about this
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Eli's Collections
The Key to Social Media is Being Social
I love technology and how it changes our lives.  There's something almost spiritual about how new technologies connect and empower us.  And it's really cool, too.

I talk about Social Media Marketing, Technology, and assorted nerdishness and geekery, and occasionally try my hand (with some successes and some failures) at a bit of humor.  I love to create conversations across my social networks, and to help others find their own voice through social media and social media marketing

I work with On Track Tips | Wiser Sites on SEO & Social Media Marketing, and am always looking to learn and grow in my career.

Google+ Highlights
  • Active User Since Beta
  • Beta Tester of Google+ Collections
  • In the Top 750 U.S. G+ Profiles according to
  • Have Appeared in Hangouts On Air Alongside Mark Traphagen, Ronnie Bincer, Peter G. McDermott, J.C. Kendall (R.I.P.), Ray Hiltz, Melissa Carlson, Sarah Hill, DeAno Jackson, Adam Eyster, Yifat Cohen, Martin Shervington, Lee Smallwood, Meilani MacDonald, Elaine Nieberding, Sana Ahmed, Mia Voss, and Others
  • Known for: Commentary, Analysis, and Reviews of Technology - Social Media and Internet Marketing Trends and Strategies - Science News and Analysis  - Image and Video Memes - Humor - Weird News

My Communities

Communities I Moderate

How to Get the Most Out of Google+

Be yourself.  Be passionate.  Be open.  Share.  Leave great comments.  Make great stuff, whatever it is, photos, memes, thought provoking articles, selfies, geekery, stories about your children, your adventures and misadventures, your day, your home life, your professional life.  Use Social Media however you want to!

Seek out people with similar interests and passions, or people whose interests inspire you, or people who are just great to talk to.  Make it your own.  Talk to the world, and be prepared for the world to talk back.  If no one you know is using Google+, try meeting people who are, because in my experience we're mostly a friendly lot.  Above all else, be authentic.

Did you know Google has made an Official Guide for growing your presence on Google+?  It's called the Google+ Partner Playbook and it's free to download.

My First 'Viral' Post

Every story of Social Media success begins somewhere.  Mine began with the following post on Google+ (which was also an article on my personal blog): Google+ IS and WILL BE a Huge Success

The article was shared by Mark Traphagen, and from there spread farther and faster than I had ever imagined anything I wrote would.  Four years later I still stand behind that statement, and I'm glad I saw the potential of Google+ in the early days.  A lot has changed since then, but Google+ is a huge success in its own right with a large and passionate user base.  That first spark of social networking connection inspired me to dive deeper into the online realms like Twitter, LinkedIn, and even Facebook again, and now I get to enjoy the company of thousands of great minds and great souls all around the world.


I've lived in South Florida my whole life, and it would be hard for me to imagine living anywhere else.  I was born to two wonderful parents who are still together after all these years and into a wonderful and supportive family that stuck together through all the trials and tribulations that we faced.

I'm an absolute technology geek, especially for personal computing.  If software runs on it, I want to know about it.  I've had many passions in my life, and nearly all of them have involved technology and science, but art, philosophy, and even a mystical streak also help define me.  I can also geek out on stuff like Doctor Who, The Avengers, and Homeland.  The geekery runs deep within me, but so does the artist and the dreamer.

I'm also an Elder Scrolls addict, 1/16th Ewok, half Vulcan, and three-quarters Irish potato stew.

Follow me here on Google+, or on TwitterFacebookLinkedIn, and ETER9.

Follow my blog at, my memes on Tumblr, my videos on YouTube, and my photos on Instagram.

"For a successful technology, reality must take precedence over public relations, for Nature cannot be fooled." - Richard Feynman
Bragging rights
I was there at the fall of Arcadia. Someday, I might even come to terms with that.
Online Marketing Specialist
Social Media, Internet Marketing, SEO, Technology, Writing, Psychology, Science
  • On Track Tips | Wiser Sites
    Search Engine Optimization, 2015 - present
  • On Track Tips | Wiser Sites
    Social Media Marketing, 2015 - present
  • Spine and Joint Center
    Director of Social Media, 2013 - 2015
  • Nautical Ventures Group
    Director of Social Media, 2014 - 2015
  • Harbor 1 Marina
    I.T. Administrator, 2002 - 2008
    Network Administration, File System Management, Cyber Security, Accounting, Maintenance and Deployment
  • American Offshore Marina
    I.T. Administrator, 2002 - 2008
    Network Administration, File System Management, Cyber Security, Accounting, Maintenance and Deployment
  • University of Florida I.F.A.S.
    I.T. & A.V. Specialist, 2005 - 2007
    Network Administration, Maintenance and Deployment, Managing and Controlling Audiovisual Systems for Remote Learning Courses
  • University of Florida I.F.A.S.
    Horticulture Research Assistant, 2007 - 2007
    Planting, Harvesting, and Measurements for Horticultural Research at the University of Florida Institute of Food and Agricultural Sciences in Davie, Florida.
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Fort Lauderdale, FL
Chapel Hill, NC - Fort Lauderdale, FL
Contact Information
Apps with Google+ Sign-in
  • Star Trek Timelines
Eli Fennell's +1's are the things they like, agree with, or want to recommend.
For This Republican, Never Trump Means “I’m With Her” — Medium

July 18, 2015 — The day I became NeverTrump. ¶ If you know me at all, you know I am a woman fiercely loyal to my friends and family. And so

Google Allo - Android Apps on Google Play

Allo is a messaging app that makes conversations easier, more productive, and more expressive. The Google assistant Get answers, find inform

The Governing Cancer of Our Time - The New York Times

Donald Trump’s candidacy is the culmination of 30 years of antipolitics.

Spotify says Apple won’t approve a new version of its app because it doe...

"We cannot stand by as Apple uses the App Store approval process as a weapon."

Google+ turns 5, after soundly defeating Facebook retires - Pocketables

Google+,Google’s attempt to out Facebook Facebook, launched June 28th 2011 and has spent the past few years usually brought up in context of

ETER9 - Living Cyberspace

It's a world that never sleeps and where you can interact and intervene without stops, relying on a counterpart that will be active while yo

Mark Zuckerberg Not a Lizard Person: Facebook Live

He was joined by Jerry Seinfeld during a Facebook Live Q&amp;A

Juror dismissed at start of Strasser-Hird trial after claiming visit fro...

Perhaps if they had inquired about the eventual verdict, participants in the Lukas Strasser-Hird homicide trial could have avoided more than

The Puzzling Vilification of Hillary, A Psychoanalyst's Perspective

How can we explain the virulent hatred toward Hillary Clinton from men and women of both political parties? The attacks against her: Benghaz

Complex Ideas Can Automatically Enter Consciousness

It's difficult to look at pictures of cars shown on a computer and then keep yourself from saying "car" inside your head the next time one s

Videostream for Google Chromecast™

Play your downloaded videos on the Chromecast™ (any file type)

LastPass: Free Password Manager

LastPass, an award-winning password manager, saves your passwords and gives you secure access from every computer and mobile device.


The easiest way to share to ANYWHERE including Google+ profiles, pages, circles, communities and collections.

Trump campaign manager charged with battery in Florida - The Washington ...

Corey Lewandowski faces a misdemeanor count for allegedly grabbing a reporter.


A tool that helps prevent online bullying behaviour, identifying insulting statements in real time with a red line.

Google is making a keyboard for the iPhone

Google has been developing a third-party keyboard for iOS that would put the company’s search engine in a highly used part of the interface,

ETER9 - Living Cyberspace

It's a world that never sleeps and where you can interact and intervene without stops, relying on a counterpart that will be active while yo


Google+ is a place to connect with friends and family, and explore all of your interests. Share photos, send messages, and stay in touch wit

A busy little diner and lounge serving American and Greek fare with a 'family diner' feel and a cozy bar lounge.
Public - 3 months ago
reviewed 3 months ago
A hip and contemporary microbrewery in the heart of downtown Oakland Park. An amazing place to have a few drinks with friends.
Public - 3 months ago
reviewed 3 months ago
Gourmet Mexican dining in an intimate and authentic dining setting with quick and courteous staff.
Public - 3 months ago
reviewed 3 months ago
Excellent Mexican cuisine in a casual dining atmosphere with friendly wait staff.
Public - 3 months ago
reviewed 3 months ago
35 reviews
Fantastic, high quality diner and bakery at surprisingly affordable prices, in a comfortable dining environment with friendly staff.
Public - 3 months ago
reviewed 3 months ago
Decent stock, good prices, helpful staff, a bit poorly laid out.
Public - 3 months ago
reviewed 3 months ago
Quality wings, sandwiches, and other types of food in a relaxed, sporty atmosphere with friendly wait staff. Great for dine-in and take out.
Public - 3 months ago
reviewed 3 months ago