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Effective Instructional Design Makes All the Difference: Free eLearning Book 
The success of any eLearning project rests primarily on effective instructional design, not just on a mix of technologies. Only eLearning that addresses the needs of learners and stakeholders and does it in ways that facilitate learning transfer, knowledge retention, and skills development has any significant value. 
http://elearningindustry.com/effective-instructional-design-makes-all-the-difference-free-elearning-book
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