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eKzact Solutions Inc.
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A competitive business should know how to evolve and adapt itself to the demands of its industry. The eKzact team understands that this is true not only for the Calgary businesses we’ve served for over twelve years, but for our own business as well! We currently offer highly skilled web development, social media management, and SEO services, but in order to give the businesses in our community what they truly deserve, we’re going a bit further. https://goo.gl/Sr7xwD
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It might pay to be frugal in many departments of running a company, but things get a bit more complicated when it comes to marketing. Many business owners are tempted to pick and choose individual tools and techniques to save a bit on their upfront investment, but a fragmented plan could land you in a bigger hole than when you started. Here’s why a holistic approach is the best way to invest. https://goo.gl/aAFhcG
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An important step in assembling a marketing plan is assessing its value, both as a plan on the whole and also in terms of its individual elements. For instance, how does the value of SEO differ from the value of AdWords? When it comes to SEO, you’ll get the most bang for your buck if things like your content and on-page SEO technique are well executed. As for PPC, you’ll get the best ROI from savvy targeting, smart budgeting, and more. What do they have in common? You’ll get the best deal when you team up with the right experts! https://goo.gl/FcbZva
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Which is more important, SEO or AdWords? It’s one of the most common marketing questions that business owners might ask. It may seem like a simple one, but most of the time it isn’t. The truth is that these tools serve very different purposes and are designed to complement one another. This is yet another reason why pursuing a skillful holistic strategy will be more worth your investment than skimping on essential components to save money. https://goo.gl/tFUBdV
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Running a business isn’t easy, and on the financial side of things, managing funds can be tricky. If you’re serious about investing in a marketing plan that will bring your company real growth, there will be plenty of moments when you need to decide what aspect of marketing will get you the most value. This week’s blog compares SEO and AdWords. More specifically, we ask if you have to choose just one when you’re on a tight budget. Take a look! https://goo.gl/UavU3a
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Why is seeking out custom web design a good move, and seeking out a custom content management system ill-advised? Working with a web developer to create a custom website is a highly rewarding creative process, not to mention an opportunity to fine-tune and fully realize your brand. However, having someone provide you with a proprietary, custom CMS is a much different story. https://goo.gl/Fphs9s
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Two of the most important concepts to understand when it comes to web design and content management are “custom” and “open source.” Even more important than knowing these terms on their own is understanding how they function differently depending on context. The flexibility that a custom website can offer you, for instance, will not be present in the same way when dealing with a content management system. https://goo.gl/myaLpX
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How is your content management system (CMS) different from your website itself? The “website” refers to the overall network of pages under your domain that is experienced by visitors, which is comprised of a combination of HTML, CSS, PHP, and other programing languages and approaches. A CMS, on the other hand, is responsible for allowing you to create, organize, and post the written or visual content that is made visible on your site. https://goo.gl/K7GXf2
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The differences between a website and a content management system aren’t just important in terms of knowing your technical stuff. They will help you make the right decisions and avoid getting into sticky situations when you need to choose a web design and marketing team. This week’s eKzact blog outlines the key reasons why your website should be custom, but your CMS should not. https://goo.gl/pxBkvg
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Don’t make the mistake that so many small businesses have made. Skipping out on a social media strategy will leave you in the dust of all the competitive, modernized companies that have embraced the potential of today’s digital marketing resources. Take a look at our blog to find out how exactly you can benefit from one of the most important web technologies of the past twenty years. https://goo.gl/KZ9Ita
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