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Ekansh Kumar
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Founder & CEO, Menias
Founder & CEO, Menias

73 followers
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A fresh journey of an entrepreneur!

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What is the sum of 5 plus 5? What two numbers add up to 10? The first question has only one right answer, while the second has an infinite number of solutions, including negative numbers and fractions. These two problems, which rely on simple addition, differ only in the way they are framed. In fact, all questions are the frame into which the answers fail. And as we can see, by changing the frame, we dramatically change the range of possible solutions.

Albert Einstein once said, "If I had an hour to solve a problem and my life depended on the solution, I would spend the first fifty-five minutes determining the proper question to ask, for once I know the proper question, I could solve the problem in less than five minutes."

By changing the perspective, we can change the result of our actions. We can look at every situation in the world from different angles, from close up, from far away, from upside down, and from behind. All day long, we are creating frames for what we see, hear, and experience, and those frames both inform and limit the way we think. In most cases, we don't even consider the frames - we just assume we are looking at the world with the proper set of lenses.

Being able to question and shift our frame of reference is an important key to enhancing our imagination, because it reveals completely different insights. This can also be accomplished by looking at each situation from different individuals' point of view. For example, how would a child or a senior see the situation? What about an expert or a novice, or a local inhabitant versus a visitor? A wealthy person or a poor one? A tall person or a short one? Each angle provides a different perspective and unleashes new insights and ideas.

Another valuable way to open the frame when we are solving a problem is to ask question that start with, Why? If I asked you to build a bridge for me, you could go off and build a bridge. Or you could come back to me with another question: "Why do we need a bridge?" I would likely tell you that I need a bridge to get the other side of a river. This response opens up the frame of possible solutions. There are certainly many ways to get across a river besides using a bridge. You could dig a tunnel, take a ferry, paddle a canoe, or fly a hot-air balloon, to name a few.

You can open the frame even farther by asking why I want to get to the other side of the river. Imagine I told you that I work on the other side. This, again, provides valuable information and broadens the range of possible solutions even more.

The simple process of asking 'why' questions provides an incredibly useful tool for expanding the landscape of solutions for a problem.

This type of thinking can be applied to any industry. For example, the directors of the Tesco food-marketing business in South Korea set a goal to increase market share substantially and needed to find a creative way to do so. They looked at their customers and realized that their lives are so busy that it is actually quite stressful to find time to go to the store. So they decided to bring their store to the shoppers.

They completely re-framed the shopping experience by taking photos of the food aisles and putting up full-sized images in the subway stations. People can literally shop while they wait for the train, using their smart- phones to buy items via photos of the QR codes and paying by credit card. The items are then delivered to them when they get home. This new approach to shopping has boosted Tesco’s sales significantly.

Re-framing problems is not a luxury. On the contrary, all companies need to continually re-frame their businesses in order to survive as markets and technology change. For example, Kodak defined its business as ‘making cameras and film.’ When digital cameras made film photography obsolete, the company lost out badly, because it wasn’t able to open its frame early enough to see its business as including this new technology. On the other hand, Netflix began delivering DVDs of movies by mail. It framed its goals much more broadly, however, seeing itself as being in the movie-delivery business, not just the DVD-delivery business.

Re-framing problems takes effort, attention and practice, but it enables us to see the world around us in a brand-new light.

What is the sum of 5 plus 5? What two numbers add up to 10? The first question has only one right answer, while the second has an infinite number of solutions, including negative numbers and fractions. These two problems, which rely on simple addition, differ only in the way they are framed. In fact, all questions are the frame into which the answers fail. And as we can see, by changing the frame, we dramatically change the range of possible solutions.

Albert Einstein once said, "If I had an hour to solve a problem and my life depended on the solution, I would spend the first fifty-five minutes determining the proper question to ask, for once I know the proper question, I could solve the problem in less than five minutes."

By changing the perspective, we can change the result of our actions. We can look at every situation in the world from different angles, from close up, from far away, from upside down, and from behind. All day long, we are creating frames for what we see, hear, and experience, and those frames both inform and limit the way we think. In most cases, we don't even consider the frames - we just assume we are looking at the world with the proper set of lenses.

Being able to question and shift our frame of reference is an important key to enhancing our imagination, because it reveals completely different insights. This can also be accomplished by looking at each situation from different individuals' point of view. For example, how would a child or a senior see the situation? What about an expert or a novice, or a local inhabitant versus a visitor? A wealthy person or a poor one? A tall person or a short one? Each angle provides a different perspective and unleashes new insights and ideas.

Another valuable way to open the frame when we are solving a problem is to ask question that start with, Why? If I asked you to build a bridge for me, you could go off and build a bridge. Or you could come back to me with another question: "Why do we need a bridge?" I would likely tell you that I need a bridge to get the other side of a river. This response opens up the frame of possible solutions. There are certainly many ways to get across a river besides using a bridge. You could dig a tunnel, take a ferry, paddle a canoe, or fly a hot-air balloon, to name a few.

You can open the frame even farther by asking why I want to get to the other side of the river. Imagine I told you that I work on the other side. This, again, provides valuable information and broadens the range of possible solutions even more.

The simple process of asking 'why' questions provides an incredibly useful tool for expanding the landscape of solutions for a problem.

This type of thinking can be applied to any industry. For example, the directors of the Tesco food-marketing business in South Korea set a goal to increase market share substantially and needed to find a creative way to do so. They looked at their customers and realized that their lives are so busy that it is actually quite stressful to find time to go to the store. So they decided to bring their store to the shoppers.

They completely re-framed the shopping experience by taking photos of the food aisles and putting up full-sized images in the subway stations. People can literally shop while they wait for the train, using their smart- phones to buy items via photos of the QR codes and paying by credit card. The items are then delivered to them when they get home. This new approach to shopping has boosted Tesco’s sales significantly.

Re-framing problems is not a luxury. On the contrary, all companies need to continually re-frame their businesses in order to survive as markets and technology change. For example, Kodak defined its business as ‘making cameras and film.’ When digital cameras made film photography obsolete, the company lost out badly, because it wasn’t able to open its frame early enough to see its business as including this new technology. On the other hand, Netflix began delivering DVDs of movies by mail. It framed its goals much more broadly, however, seeing itself as being in the movie-delivery business, not just the DVD-delivery business.

Re-framing problems takes effort, attention and practice, but it enables us to see the world around us in a brand-new light.

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From three days of Le Web conference and meetings, here are few inspiring speakers and I would like to share with you some quotes I heard on the web.

"I can't think of a better time to be in computer science, and I can't think of a better place to be working on computer science." - Ben Gomes, VP of Search at Google.

"We don't start with algorithms and figure how people are going t use it, we start with people, what people need, what people want, where's the future is going and then we will built technologies on top of that." - Peter Deng, Director of Product Management, Facebook.

"[I have] some bad news, the internet of things is going to make things a lot noisier." - Dalton Caldwell, Co-founder and CEO, App.net

"The best technology is invisible." - Amber Case, Director of Esri R&D Center Portland, Cyborg Anthropologist & Former CEO, Geoloqi, Inc.

"The new price of doing well is doing good." - David Jones, CEO d'Havas.

"For Twitter and Facebook, the real customers are advertisers." - Matt Mullenweg, Automattic founder, founding developer of WordPress.

"On the night we landed on Mars, there were 1.8 billion hits on the NASA website." - Benjamin Cichy, Chief Software Engineer, NASA's Mars Science Laboratory, Jet Propulsion Laboratory about the Mars Rover.

"Passion is infinite. It never stops.It knows no bounds. And passionate people can't contain it in just one discipline - it leaks into every part of their lives, injecting it with energy and optimism." - Scott Dunlap, Managing Director, Tenth Dimension Deign Labs.

"There are no such things as work/life balance, there is only life balance, so next time someone tells you about work/life balance I want you to just hold out your arm, open your hand and slap him across the face." -  Scott Dunlap, Managing Director, Tenth Dimension Design Labs.

"We believe in a world where every single person has clean and safe water to drink and we will continue fighting until it happens." - Scott Harrison, Founder & CEO, Charity: Water.

"Social Media is about people, not about technology." - Ramon Deleon, Domino's Pizza.

"Steve Jobs has cracked the code of human algorithm." - Brian Solis, Principal at Altimeter Group.

"Social Media is about turning consumer insights into action." - Mike Lazerow, CMO, Salesforce Marketing Cloud, and the former owner and founder of Buddymedia.

From three days of Le Web conference and meetings, here are few inspiring speakers and I would like to share with you some quotes I heard on the web.

"I can't think of a better time to be in computer science, and I can't think of a better place to be working on computer science." - Ben Gomes, VP of Search at Google.

"We don't start with algorithms and figure how people are going t use it, we start with people, what people need, what people want, where's the future is going and then we will built technologies on top of that." - Peter Deng, Director of Product Management, Facebook.

"[I have] some bad news, the internet of things is going to make things a lot noisier." - Dalton Caldwell, Co-founder and CEO, App.net

"The best technology is invisible." - Amber Case, Director of Esri R&D Center Portland, Cyborg Anthropologist & Former CEO, Geoloqi, Inc.

"The new price of doing well is doing good." - David Jones, CEO d'Havas.

"For Twitter and Facebook, the real customers are advertisers." - Matt Mullenweg, Automattic founder, founding developer of WordPress.

"On the night we landed on Mars, there were 1.8 billion hits on the NASA website." - Benjamin Cichy, Chief Software Engineer, NASA's Mars Science Laboratory, Jet Propulsion Laboratory about the Mars Rover.

"Passion is infinite. It never stops.It knows no bounds. And passionate people can't contain it in just one discipline - it leaks into every part of their lives, injecting it with energy and optimism." - Scott Dunlap, Managing Director, Tenth Dimension Deign Labs.

"There are no such things as work/life balance, there is only life balance, so next time someone tells you about work/life balance I want you to just hold out your arm, open your hand and slap him across the face." -  Scott Dunlap, Managing Director, Tenth Dimension Design Labs.

"We believe in a world where every single person has clean and safe water to drink and we will continue fighting until it happens." - Scott Harrison, Founder & CEO, Charity: Water.

"Social Media is about people, not about technology." - Ramon Deleon, Domino's Pizza.

"Steve Jobs has cracked the code of human algorithm." - Brian Solis, Principal at Altimeter Group.

"Social Media is about turning consumer insights into action." - Mike Lazerow, CMO, Salesforce Marketing Cloud, and the former owner and founder of Buddymedia.

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You need to start before you start.

Sucess brings you more success, and you learn as you go. And as you move further, you'll know so much more than you do now. Legendary Entrepreneurs like Bill Gates, Apple's Steve Jobs, plug along with the original vision. Bill Gates didn't set out to build the Microsoft we know today, Hewlett Packard made scientific measuring devices, and Motorola made radios. Learn as you go. Change as you go. Building a business from scratch is like walking through a maze with many, many doors. Once you open one, 100 new doors present themselves. As you move your way through the maze, you need to stop and check your location. Look at a map, if you're in the wrong place, move. But if you've discovered a new place, there's nothing wrong with exploiting it.
 
The more you do, the more you do. Being in front of people will lead to new opportunities, new products, new management, new engagements. Be in motion, because people like motion.
 
You have to be clear with your goals and the vision but you must start before you actually start. You must initiate and have insight and guts, money is not a perquisite .

You will succeed because your efforts and your focus will defeat bigger and better-funded competitors. You must be fearless, you should keep your focus on growing the business-not on other wasteful distractions.
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