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Eivind Savio
Works at Neolab by Knowit
Attended Handelshøyskolen BI
Lives in Oslo
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Eivind Savio

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First blog post in years. The “concept” in this blog post addresses a solution to some common Google Analytics Enhanced Ecommerce implementation and tracking problems.
#ecommerce   #googleanalytics   #googletagmanager  
Implementing Google Analytics Enhanced Ecommerce product & promo tracking can be tricky. The concept in this blog post makes this easier.
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Just taking an aspect mentioned here -- if you run a website, you might be interested:
Never access anything but HTTPS websites.
If it isn't available over HTTPS, don't go there!
It's becoming more and more common to see malware installed not at the server, desktop, laptop, or smartphone level, but at the router level. Routers have become quite capable, powerful little computers in their own right over the last 5 years, and that means they can, unfortunately, ...
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GTM has a new, open format for adding tag templates!  With this, we're starting a program (http://g.co/TagManagerVendors) for tag vendors to submit their tags directly to GTM.   

We're super excited about this new program.  It's going to rapidly increase the number of tag templates that GTM supports out of the box.  The first batch of these landed just over a week ago:

   * Affiliate Window
   * Ve Interactive
   * Neustar
   * Eularian 
   * Mouseflow
   * Nudge
   * SearchForce
   * TradeDoubler
   * Google Consumer Surveys

Previously, Google engineers had to be very involved in adding new tags.  We had to spend a lot of time to gather the requirements for each tag.  After that, a Google engineer would write a custom UI, a data model and then the JavaScript for each tag.  That doesn't scale! 

With this new system, tag vendors can submit a small set of files (a lot like a browser extension or mobile app).  The tag template will be reviewed and tested by Google, and then automatically added to GTM's UI for everyone to use.

This new program is much faster and a lot easier for everyone involved.  If you'd like to see your favorite tag inside GTM, please help us get the word out about this new program.  Encourage the vendors that you work with to check it out.  It's a quick, easy way to get their tags integrated into GTM.
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Wow, European mobile carriers are considering blocking ads to pages transmitted through their networks, a move seeming to target Google.
Move would block online and app ads with the aim of getting Google and other digital media companies to share in network infrastructure costs.
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Introduction To The Future of Learning Analytics
The way we analyze the digital world today is changing in a rather dramatic way. Here is how the new world of learning analytics works (30 page article, but worth it ;))

https://www.baekdal.com/analysis/introductionnbspto-the-future-ofnbsplearning-analytics/
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I love your analogies +Avinash Kaushik (and that you use a Norwegian viking example :-))
 
My latest post: The Magic of Universal Analytics: Strategy, Tactics, Implementation Tips: http://goo.gl/DQD51O

We only analyze a partial view of business performance, digital. The great news is that, finally (!!), we can collect the complete view of the consumer journey AND understand the complete multi-channel impact AND do so without an egregious amount of pain.

Your job title should not be Digital Marketer or Digital Analyst or Digital anything. It should be... just Marketer or Business Analyst (or Universal Data Analyst as someone suggested).

This post outlines how to plot a path for your career to make it future-proof. It shares how to make it more satisfying and fun. Ain't that worth fighting for? :)

Read, and execute: http://goo.gl/DQD51O
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I do love Norway!  

You are an expert on UA. Please do share your tips and guidance on the post via comments there. I'm confident readers will benefit a lot. Thanks +Eivind Savio!
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Eivind Savio

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Really excited about our big news, announcement of Alphabet!
As Sergey and I wrote in the original founders letter 11 years ago, “Google is not a conventional company. We do not intend to become one.” As part of that, we also said that you could expect us to make “smaller bets in areas that might seem very speculative or even strange when compared to our ...
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Thought of the day: Companies are realizing ‪#‎bigdata‬ isn't as useful as they were told, & that smaller, precise data sets answer questions quicker & cheaper. via Joseph Carrabis
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Google using Google Analytics to advertise Google I/O:
https://events.google.com/io2015/
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Just saw this now when I logged in too! Made me laugh
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Tomorrow Sunday 3. of May from 10:00 AM UTC the Wings for Life World Run is arranged. The purpose of Wings for Life is to "find a cure for spinal cord injury". I encourages you to support the cause:
http://www.wingsforlifeworldrun.com/int/en/

And yes, I'm biased. I got a spinal cord injury myself 5 years ago, but I didn't end up in a wheel chair.
#wingsforlife #worldrun
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PadiTrack shutting down. Petty. Although I didn't use the service much, it was a useful tool.
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Unfortunately I don't know about a similar online solution.
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Have him in circles
1,251 people
john harrison's profile photo
dangy ydang's profile photo
Audun Ytterdal's profile photo
Sigrid S. Bygdås's profile photo
PhotoWalk's profile photo
Hiram Woodage's profile photo
Abdelaty Elhabashy's profile photo
Ingrid Elise Løvlund Rekaa's profile photo
Asle Skarpengland's profile photo
Work
Occupation
Digital Analysis
Skills
Web Analytics, Digital Analytics, SEO, Ecommerce, Optimization,
Employment
  • Neolab by Knowit
    Head of Analytics, 2015 - present
  • Metronet AS
    Fagansvarlig digital analyse, 2013 - 2014
  • Halogen AS
    Rådgiver, 2010 - 2013
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Oslo
Previously
Oppdal
Story
Introduction
A Norwegian dude. Savio.no is my private website where I blog about web analytics and especially Google Analytics.
Education
  • Handelshøyskolen BI
Basic Information
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Male
Eivind Savio's +1's are the things they like, agree with, or want to recommend.
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