I wanted to share some of my key learnings from working with Enhanced Ecommerce. It's not the easiest thing to implement, and analysis thereof is very much dependent on a quality deployment.
The key thing I've learned is consistency. The products you send across different funnel stages need to encode fixed fields in the same way throughout. A single change in the product name will make it difficult to compose queries across the funnel.
#gde #blogpost #googletagmanager #googleanalytics
And yes, I'm biased. I got a spinal cord injury myself 5 years ago, but I didn't end up in a wheel chair.
Never access anything but HTTPS websites.
If it isn't available over HTTPS, don't go there!
We're super excited about this new program. It's going to rapidly increase the number of tag templates that GTM supports out of the box. The first batch of these landed just over a week ago:
* Affiliate Window
* Ve Interactive
* Google Consumer Surveys
With this new system, tag vendors can submit a small set of files (a lot like a browser extension or mobile app). The tag template will be reviewed and tested by Google, and then automatically added to GTM's UI for everyone to use.
This new program is much faster and a lot easier for everyone involved. If you'd like to see your favorite tag inside GTM, please help us get the word out about this new program. Encourage the vendors that you work with to check it out. It's a quick, easy way to get their tags integrated into GTM.
The way we analyze the digital world today is changing in a rather dramatic way. Here is how the new world of learning analytics works (30 page article, but worth it ;))
- Neolab by KnowitHead of Analytics, 2015 - present
- Metronet ASFagansvarlig digital analyse, 2013 - 2014
- Halogen ASRådgiver, 2010 - 2013
KEYWORD (NOT PROVIDED) & THE END OF SEO DATA (PART 2 OF 2)
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