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Eike Schamburek
creative content needs creative minds
creative content needs creative minds
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Penry Price, Vice President Marketing Solutions of #LinkedIn speaks at Summit Digital Marketing for Financial Services #Toronto
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The German ad agency Kolle Rebbe is famous for its innovative commercials. One of their current projects, the Misreor "PlaCard", combines video and participation of customers. Awesome!
#contemporarycommercials are #contemporaryart  

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The Finns know how to produce funny and contemporary commercials #contemporarycommercials are #contemporaryart  

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If you want to know how cross-media #contentmarketing works - have a look at this awesome campaign of #honeymaid :

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Great and funny commercial video - Coca Cola introduced it's Social Media Guard #socialmedia  
Was wirklich gegen diesen ganzen Social Medi Kram helfen könnte. ist das hier. Coca-Cola Social Media Guard

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"Traditional #advertising is finished", says the video below. #Marketing needs new approaches - obviously, this is a promising one:

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Researchers at the Princeton University predict that Facebook's popularity will plummet in the coming years. I like their approach: They compare the growth of social networks with the growth of infectious diseases. #Facebook #Socialmedia

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There are four basic rules for successful online texts, says the following German article: 1) Texts should be orthographically and grammatically perfect 2) Sites should provide a range of texts which are presented in one style 3) Texts must always be up-to-date 4) Texts must be well structured in order to provide orientation. #onlinecontent #onlinemarketing  

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An analysis of social networks and how they share traffic shows: #Facebook was still the most important network the last three months, it also saw the strongest gains. Unfortunately #Google+ doesn't seem to be competitive currently:

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Breit, kursiv oder durchgestrichen - wie sich Texte auf #Google+ formatieren lassen:
Auf #google+ lassen sich #Texte jetzt #formatieren :
Sternchen vor und hinter die entsprechende Passage für Fettschrift, Unterstrich für kursive Texte und Bindestrich zum Durchstreichen.
                                                          quod erat demonstrandum

Besser!
Eine simple, aber wie ich finde deutliche Verbesserung;
Endlich ist eine vernüftige Gliederung möglich, Textpassagen können hervorgehoben werden und die Lesbarkeit längerer Texte wird vereinfacht.

Was fehlt
Ich würde mir noch eine Funktion für Aufzählungen wünschen. Sicherlich lässt sich eine Liste mit vorangestellten Bindestrichen oder Nummern in Beiträge einfügen. Aber längere Zeilen führen schnell zu ungewollten Umbrüchen.

Und - wie finden Sie's?
Sind die auf Google+ neuen Formatierungen ein Gewinn? Werden Sie dieses Feature zukünftig nutzen? Was würden Sie sich noch wünschen?
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