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eHealthcare Strategy & Trends
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Internet Management, Marketing, Analysis and Intelligence for Hospital and Healthcare Executives
Internet Management, Marketing, Analysis and Intelligence for Hospital and Healthcare Executives

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Healthcare Content: Northwell Health Launches Consumer Content Site That Resonates with Readers - For many years, the marketing and communications team at Northwell Health knew it wanted a refresh on its consumer-focused healthcare content strategy. As one of the biggest health systems in the country and the largest private employer in New York state, Northwell needed to show that it was on the pulse of what was happening Read More The post Healthcare Content: Northwell Health Launches Cons...
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Standing Out in a Sea of Content: Northwell Health’s Success Rests on a Hyper-Focused Content Strategy - // By Melanie Graham // For many years, the marketing and communications team at Northwell Health knew it wanted to build out its consumer content experience. As one of the biggest health systems in the country and the largest private employer in New York state, Northwell needed to show that it was on the pulse Read More The post Standing Out in a Sea of Content: Northwell Health’s Succe...
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Hospital Websites: Froedtert Health Deploys AI Symptom Checker from Buoy Health - A Google search is often the starting point when someone has a health concern. But many consumers have been scared out of their wits by the results they find. “The joke you hear all the time is ‘I put in cough and I got lung cancer’ or ‘I put in headache and I got brain Read More The post Hospital Websites: Froedtert Health Deploys AI Symptom Checker from Buoy Health appeared first on eHealthcare Strategy and ...
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Want to Earn Media from Top Influencers? Avoid These 6 Mistakes - // By Lisa D. Ellis // Your digital marketing content is honed to perfection, but have you packaged it to resonate with key influencers who can help you extend your presence? Your answer could be the difference between success and failure, says Stephen Panico, chief growth officer of Buzzstream. Making Meaningful Connections to Build Your Read More The post Want to Earn Media from Top Influencers? Avoid These 6 Mistakes appea...
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Your Healthcare Marketing ROI: Are You Comparing Apples to Bananas? - When you claim an impressive-sounding healthcare marketing ROI for a marketing initiative, are you undermining your credibility by not considering all the variables in your calculation? Here, Jessica Walker, an industry veteran and thought leader, takes us through some detailed examples of how marketers could misinterpret information and misstate their true healthcare marketing ROI by Read More The post Your Healthcare Ma...
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Call Intelligence Improves Conversions by 50 Percent for Mobile Urgent Care Provider - // By Jane Weber Brubaker // As measurability, attribution, and ROI become imperatives for hospital marketers, one key channel — the phone — has yielded less actionable information than digital channels that are far more trackable. In healthcare, consumers may begin their search for a provider online, but eventually the journey often still leads them Read More The post Call Intelligence Improves Conversio...
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Customer Experience and Healthcare Consumerism: Are Providers Meeting Customer Expectations? - How well are providers meeting the expectations of healthcare consumers? Two recent surveys shed some light on the issue. Doctor.com surveyed 1,718 patients in 2018 to assess their needs and preferences regarding the customer experience of healthcare. The latest survey from Kaufman Hall, on the other hand, focuses on consumerism from the provider side, and offers an analysis of where 425 responden...
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Health Literacy: How To Provide the Customer-Focused Online Experience Your Visitors Expect - “As many as 50 to 90 percent of adults struggle with health literacy,” states Stacy Robison, MPH, MCHES, president and co-founder of CommunicateHealth, Inc. “This is because medical information is very complex and full of jargon.” In addition, she points out that the stress of a patient’s healthcare journey further hinders that person’s ability to wade Read More The post Health Literacy: How To Pro...
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Ochsner Innovation Lab’s AI Tool Helps Predict — and Prevent — Patient Health Crises - The drama of a “code team” racing to a patient’s bedside is a frequent scene in the myriad of hospital-based television shows that are popular today, but the innovationOchsner team has plans to replace the emphasis on teams that respond after a cardiac arrest. What if you could predict a potential event in the next Read More The post Ochsner Innovation Lab’s AI Tool Helps Predict — and Prevent — Patient H...
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Penn Medicine’s Secret to Success? Analytics. - When you consider the elements needed for quality content, what do you think of? Skilled copywriters may come to mind, or maybe you think of killer creative from a professional graphic designer. But what about data? It may not be the first thing that pops into your head, but analytics are a key part of Read More The post Penn Medicine’s Secret to Success? Analytics. appeared first on eHealthcare Strategy and Trends.
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