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ESM Digital
85 followers -
Attract, Enroll and Retain More Students
Attract, Enroll and Retain More Students

85 followers
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Are dropped applications a frustrating problem for your admissions team? Digital marketing can help!
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The most effective videos tell compelling, relatable stories that connect with your audience to build loyalty and inspire action. But how do create great video?
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Pay-per-click advertising should be a wise and affordable part of your marketing strategy, but it’s important that you don’t waste your budget. And it’s easy to do. Here’s how: http://bit.ly/2LieCv2
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Your college brand is more important than your majors and programs and geography and even your faculty. Because if potential students cannot connect to your brand, they will not enroll. That’s where content marketing can make a significant impact.

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Does your fiscal year start July 1? Then you’re probably making some serious budget and planning resolutions – including those affecting your website. This year make your good site even better with SEO: http://bit.ly/2M8S7Vg
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ESM Digital Founder and CEO, Andy Kelley, was recently recognized for his support of the Joseph Lafond Memorial Scholarship Fund and the North Andover Scholarship Foundation. Patrick Lafond, father of the late Joe Lafond, presented Andy with an acknowledgement plaque earlier this week.

We love being involved in our local community! If you do too you can learn more about the North Andover Scholarship Foundation or make a donation here: www.nascholarship.org
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Are you still not convinced about the advantages of implementing email into your marketing mix? Well, let’s go over a few important reasons to bring email on board.
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Fictionalized versions of your future students, or personas, represent the ideal candidates for your programs and help your marketing team figure how, when and where to build messaging and campaigns that will resonate.
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How do you ensure that you use social media effectively, with meaningful efficacy? Start with clearly defined goals, a uniform voice, and a plan to follow though.
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We ask questions. And we listen. Learn about our approach to client relationships: http://bit.ly/2KebJGE
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