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Edie Reinhardt
16 followers
16 followers
About
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Small firms may have fewer resources than larger firms, but that doesn’t mean they can’t be just as innovative, resourceful and successful in their marketing. Here are some tips to get you starter.

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Want to improve your marketing results? Focus on a niche.

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Becoming a thought leader helps to differentiate you from competitors, expand your reach, and build relationships and trust with your audience. Here's some tips to get you started.
5 musts for being a thought leader
5 musts for being a thought leader
rdtcontentmarketing.com

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Who is your ideal client? How much do you know about them? The more you know about your client’s needs, the better you can tailor the substance of your marketing message as well as how you promote it to them. https://rdtcontentmarketing.com/2015/03/23/7-great-ways-to-research-your-ideal-buyer/

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If you want to bring in more new clients and build stronger relationships with the ones you have, create a buyer persona – a profile of your ideal buyer or client. https://rdtcontentmarketing.com/2015/03/09/14-things-you-must-know-to-target-your-ideal-buyer/

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Support a great cause. To volunteer, sponsor or get tickets, contact Hillary@HillaryNeedleEvents.com.
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Don't be afraid to offer real substantive information to your prospects. Giving away the secret sauce is an effective marketing tool.

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Your written materials are an important part of your whole presentation. They should complement and reinforce your speech. Use these dos and don'ts to help you get it right.

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Prospects and clients don't want sales pitches. They want useful, relevant and interesting content that helps them with their problems. How can you deliver that information in your marketing? Read more about Hitting your content marketing sweet spot.

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We're almost halfway through 2015. How well are you achieving your marketing goals? Are you taking the steps I wrote about at the end of 2014? 
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