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Edgar D Ochoa
54 followers -
When in doubt, just test.
When in doubt, just test.

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Want to get savvier with analytics? With the demand for skilled, data-driven marketers increasing, it's a good idea. Our Analytics Academy is a great place to start your journey to become a smarter marketer / analyst. If you haven't been, set aside some time this week to improve your skills with our free online courses. Learn more and get started at: https://goo.gl/STTkpj
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Bing pimps out their paid search results with new 'Image Extensions'. Do you think Google will follow suit? Or do you think Google stick with their streamlined style?

Read Bing's announcement at http://advertise.bingads.microsoft.com/en-us/blog/37828/new-from-bing-ads-image-extensions

Here's a quick summary of the extension:

• Upload images to display along with your text ads
• Up to 6 images can appear with your ad in paid results
• Bing says you'll get 'better quality traffic'
• Images can be in a number of different ratios (see link)
• Images can be combined with text (like Sitelinks)

#SearchMarketing #CPC
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Taking different paths at the same time will ultimately take you nowhere. #Focus on one course to succeed.
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News: Facebook ads may soon show up outside of Facebook, like Google's display ads: http://buff.ly/1zh3z4d
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Make taking notes more fun -- and worthwhile -- than ever before. http://buff.ly/1NrLnkm
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Keyword Planner is now enhanced with benchmarks

Keyword expansion is critical to ensure that you have coverage for the many ways people are searching for your business. Still, the keyword universe is huge and it can be hard to know where to start. 

Today, we’re enhancing the Keyword Planner to help you compare your search term coverage to other advertisers. This will be rolled out to all advertisers over the next few weeks.

For new keyword ideas, you can now review your relative ad impression share compared to:

- The top five market leaders across all your generated keyword ideas (see image)
- Similar advertisers in various keyword categories (see image)

These insights can help you prioritize where keyword expansions might be most impactful. For example, when keyword planning for new products, you can see where market leaders have strong impression share to understand important keyword areas in the space.

To identify missed opportunity with existing products, you can focus on keyword categories where your ad impression share is low compared to other advertisers. Find the keyword ideas most relevant to your business, and add those with high average monthly search volume and low ad impression share first. You can even concentrate on keywords with lower competition and suggested bids where you can more easily rank in top ad positions.

To learn more about using Keyword Planner, visit our Help Center [http://goo.gl/7QaFKA]. 

Note: It's important to keep in mind that while Keyword Planner can provide some great keyword ideas and traffic estimates, campaign performance depends on a variety of factors. For example, your bid, budget, website and customer behavior can all influence the success of your campaigns. 
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2015-04-06
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Originally shared by ****
OMReport with Brad Geddes
+Brad Geddes, the founder of +Certified Knowledge and  author of  Advanced Google Adwords in  our #interview : Don’t miss interesting facts on learning #SEA , important #Tools and #PaidSearch .

--->http://www.akm3.com/blog/omreport-36-interview-brad-geddes

#advancedgoogleadwords #omreport
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