How fast food is redefining the future of mobile payments.
No need to "run for the border" when you want a gordita or a chalupa. Taco Bell lets you place orders with a smartphone app. The fast-food chain is testing a mobile phone-based ordering system at five Southern California locations, with plans to expand nationwide by the end of the year.
Even if you don't like pretend Mexican food, the Taco Bell app is an interesting development.
This is an alternative vision to the mobile payment scenarios we've been told about. In the conventional prediction, the mobile payments app and service are universal -- like a credit card. In the fast-food vision of the future, the app is chain- or store-specific, like a Starbucks card.
Besides, why should the cash register, inventory database or menu, loyalty card and online marketing campaign be different things? They should all be an app, one for each brand, chain or store. And they should enable customers to find what they want, choose to buy it and pay for it all from their smartphones.http://www.computerworld.com/s/article/9246346/How_apps_are_changing_fast_food