The woman next to me on the plane unfolded her Daily Express and saw the headline NEW ARTHRITIS JAB GIVES HOPE TO MILLIONS. She read a few paragraphs, audibly inhaled, and excitedly prodded her husband. She then folded the paper away.

She probably never got to paragraph 18, where you learn that the headline's based on mouse experiments.

Or paragraph 21, which mentions that the drug in question might increase the risk of bone cancer.

Or paragraphs 23 and 24, where reps from two charities provide the now-standard soundbites of cautious optimism.

She probably never saw the invisible word "FALSE" in the headline, between GIVES and HOPE.

F**k you, Daily Express.
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