No, this (probably) won't devalue the work of Dallas and other hard-working, talented photographers. Why? Because the people this is meant for weren't buying our photos--or anyone's--to begin with. Getty is trying to find ways to monetize IP microthefts: The stealing of photos by people (often bloggers) with so little money and an audience so small, it's not even worth the five minutes it takes to issue a DMCA. The idea is to have these people embed frames which Getty can serve ads to and collect revenue from, which I think is a genius idea. It will probably also (hopefully) reduce the rate of image theft from non-Getty photographers
Why won't it affect us? Because these same images will still cost thousands of dollars for high-res and print use, and that's the arena we're competing in. We also provide photography that is meant to use those "one thousand words" to say exactly what the brand wants the image to say, which stock photography rarely does. So I don't view this move as a threat. If anything, it may even help non-Getty shooters.
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