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Ed Lefkowicz
Works at Ed Lefkowicz Photography
Lives in Brooklyn, NY
114 followers|13,681 views
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Marketing trends for 2015 and what they mean for your visual branding
Andrea Colognese of The Village Hearth Bakery and Cafe, preparing loaves of bread for the oven. Colognese built the oven himself. What's a photographer doing writing about marketing trends? Simple: I shoot for clients who are marketing to consumers, to other businesses, and within their own ...
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Ed Lefkowicz

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Merry Christmas, Happy Hanukkah, Happy Kwanzaa, ... http://blog.lefkowicz.com/?p=282
Toy soldier in Dyker Heights Brooklyn. Whatever holiday you celebrate, and whether you celebrate traditionally or non-, I hope it's terrific for you and yours. And if your days be merry and bright it will be that much easier to take pictures. Tourists gather around the Christmas tree at ...
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Five ways to save money on photography:
Many business services can get expensive, and photography is one of them. Here are five ways to save some money without compromising the results. Plan ahead; Know your market; Use resources wisely; Choose the right photographer; Avoid false economies. Let me break these down.
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Passing through Lincoln center on a rainy December night
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Need photography for your business, but never bought it before? read this:
Part 1 of 3: Stock, where to start, and what are you talking about? I get a lot of inquiries from businesses that have never previously bought photographic services, and I spend some time explaining what's involved in creating photographs for advertising, marketing, and publicity.
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Moving Day!
Not physically, but virtually. Just moved the blog to a WordPress platform on my portfolio site at http://blog.lefkowicz.com/ . Look for future posts there! Expect to keep it rolling!
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Oh its the old getting a move on, on a unicycle trick, ha!
I remember doing just that many moons ago.
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Ed Lefkowicz

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Some highlights from my 2014 photo assignments
I sometimes lose track of the range of assignments I get, and 2014 included a range I hadn't paid much attention to until I looked through my shoot catalog for the year. Advertising Corporate Editorial Performances Non-profit. Advertising. Floral arrangement and gift boxes ...
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This applies to photographers, too!
Your business is about making money, not doing favors, and yet you could do your business a favor or two by fixingRead More
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Just published—the 3rd in a series on buying photography for first-time buyers. ow.ly/FDkVM
Part 3 of 3: How do I find the right photographer, and what's this going to cost? If you missed the earlier posts on this subject, you can find Part 1 here and Part 2 here. How do I find the best photographer for my project? Pearl & Ash. Wine director Richard Cappiello, in the plaid shirt, ...
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How to buy photography for first-timers, Part 2
Part 2 of 3: How do I determine what I need, and what's the process? Macarons, shot for Trellis Fine Florals. Macarons, shot for Trellis Fine Florals. Stylist Gina Provenzano; Art Director Pierre Janssen, Lush Media. To continue the series of blog posts for first-time buyers of photography, ...
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New blog post: headshot mistakes you don't want to make!
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Just moved my blog to http://blog.lefkowicz.com/ to keep things in the domain as much as possible. (In the domain? sounds kind of royal ...) I expect to be keeping it up more regularly. (I could hardly keep it up less regularly, now that I think of it.)
Not that I get tired of New York City, editorial photography, advertising photography, or corporate photography, but it's good to get away once in a while. I recently spent 5 days with some friends sailing around Mt. Dessert Island, Blue Hill and Penobscot Bays in Maine. It was quite blissful, ...
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People
Have him in circles
114 people
Cerys Tilly's profile photo
Bryanna Ye's profile photo
Scott Indermaur's profile photo
Ziaur Rahman's profile photo
Bruce K's profile photo
Robert Kern's profile photo
Gail Mooney's profile photo
John O. Roy's profile photo
Doris Anne Beaulieu's profile photo
Work
Occupation
Commercial and editorial photographer
Employment
  • Ed Lefkowicz Photography
    Commercial and editorial photographer, present
Basic Information
Gender
Male
Story
Tagline
Photographer, thinker, renaissance guy ...
Introduction
I'm a New York City-based corporate, advertising and editorial photographer. I’m passionate about photographing people (they show up in about 95% of my photos). I like to think and reflect, about photography, of course, about people, of course, and about larger issues as well. I like to learn. I love telling stories with photographs (and to think I was once an English major!).

I also love to travel, cook and eat (not necessarily in that order).
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Brooklyn, NY
Previously
Southerastern Massachusetts - Massachusetts, Wisconsin, Rhode Island, NY
Ed Lefkowicz's +1's are the things they like, agree with, or want to recommend.
5 Marketing Favors a Small Business Can Do For Itself - Digital Strategy
madpipe.com

Your business is about making money, not doing favors, and yet you could do your business a favor or two by fixingRead More

Brands will define pro photography for the next decade. - Thoughts of a ...
blog.melchersystem.com

There is a massive subterranean shift (no, not paradigm) happening right now in pro photography and it will define photography for the next

Louisiana musicians perform at Celebrate Brooklyn!
www.demotix.com

Cajun and zydeco by The Lost Bayou Ramblers, blues and funk by Jon Cleary, and New Orleans brass band music by The Soul Rebels brought an en

The AMNH Unlocks Thousands Of Old Photos From Vault
gothamist.com

More than 7,000 images, many never before seen, from the American Museum of Natural History's archives.

World's automakers show their latest and best cars in New York City
www.demotix.com

The 2014 New York International Auto Show presents autos including concept and eco-friendly cars, luxury models, and performance vehicles. O

Exploring the World Underneath New York City
www.theatlantic.com

A photographer documents the sewers beneath the metropolis.

» Chicago Sun-Times hires back four photographers
jimromenesko.com

Chicago Sun-Times hires back four photographers. The Chicago Sun-Times has agreed to hire back four fired photographers and pay $2000 to eac

‘Selfie’ Is 2013’s ‘Word Of The Year’ - DesignTAXI.com
designtaxi.com

‘Selfie’ Is 2013’s ‘Word Of The Year’ - DesignTAXI.com

Paperless Film Production Apps: Going Green for Leprechaun : Cinematography
library.creativecow.net

The digital revolution was supposed to save us all from endless streams of paper but instead has spawned an even deeper addiction to the pri

Greenwich Village 40th Anniversary Halloween Parade in New York City
www.demotix.com

Sixth Avenue was packed with costumed ghouls, zombies, catrinas, superheroes and assorted revelers for the parade which nearly didn't happen

The 5-Step Guide to Better Street + Snapshot Photography | Chase Jarvis ...
blog.chasejarvis.com

Photographing strangers in streets + throughout everyday life is an art form. Here's a 5 step guide to street + snapshot photography that I'

NYC Pride march brings gay community and supporters together
www.demotix.com

The Supreme Court’s striking down of the Defense of Marriage Act brought a heightened energy to New York City’s Pride March. Edie Windsor, w

Ladysmith Black Mambazo and Aurelio Martinez perform in New York City
www.demotix.com

The South African chorale, made famous by Paul Simon's "Graceland", the Garifuna singer and a guitarist from Honduras filled the venue at th

Les Ballets Trockadero de Monte Carlo perform in New York City
www.demotix.com

The all-male American ballet corps performs in Prospect Park bandshell for the show Celebrate Brooklyn. Dancing en pointe, the group parodie

reFramed: In conversation with Alex Webb
framework.latimes.com

Alex Webb is best known for his vibrant and complex color work, especially from Latin America and the Caribbean. He has published nine books

Amazon New Storyteller Tool Turns Scripts Into Storyboards
blogs.wsj.com

Amazon.com's original content arm on Friday unveiled a new tool that will help writers and film makers create and distribute their work onli

10 Responses to the Sun-Times Debacle - Assignment Chicago
newsblogs.chicagotribune.com

I was on this assignment at a high school on the South Side when I heard the news that the Sun-Times had fired its staff. Students had creat

Food Photography: Modern day Indulgence or nuisance?
www.printmag.com

Food porn has increased thanks to smart phone cameras. Do you find this fascination with food photography an artistic indulgence or a nuisan

Inside Guantánamo Bay: Photographs by Eugene Richards | LightBox | TIME.com
lightbox.time.com

On assignment documenting Guantánamo Bay for this week's issue of TIME, photographer Eugene Richards spent several days at the infamous dete

Book Expo America opens in New York City
www.demotix.com

The largest book publishing industry event in the U.S. gathers publishers, authors, booksellers, librarians, and publishing service provider