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Ed Fry
Works at Inbound.org
Attends University of Bristol
Lives in Portsmouth, Hampshire
3,321 followers|73,249 views
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Ed Fry

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This Hangout On Air is hosted by Ed Fry. The live video broadcast will begin soon.
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Matt @ Clearbit interview
Tue, August 23, 12:33 PM
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Ed Fry

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Marketing peeps on Google+

Working on a project, and I'd love your help!

What are the best marketing courses you've taken, online/offline, free or paid? Care to share in this discussion on inbound.org? http://inbound.org/discussion/view/ask-inbound-what-are-the-best-marketing-courses-you-ve-taken-paid-and-free
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"Principles of Lean Learning"

New post on our jobfoundry blog. I'd love to hear your thoughts in the comments.
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I’m excited to announce Calico, a new company that will focus on health and well-being, in particular the challenge of aging and associated diseases.  Art Levinson, Chairman and former CEO of Genentech and Chairman of Apple, will be Chief Executive Officer.

OK … so you’re probably thinking wow!  That’s a lot different from what Google does today.  And you’re right.  But as we explained in our first letter to shareholders, there’s tremendous potential for technology more generally to improve people’s lives.  So don’t be surprised if we invest in projects that seem strange or speculative compared with our existing Internet businesses.  And please remember that new investments like this are very small by comparison to our core business.

Art and I are excited about tackling aging and illness.  These issues affect us all—from the decreased mobility and mental agility that comes with age, to life-threatening diseases that exact a terrible physical and emotional toll on individuals and families.  And while this is clearly a longer-term bet, we believe we can make good progress within reasonable timescales with the right goals and the right people.

Our press release has a few more details though it’s still very early days so there’s not much more to share yet.  Of course when Art has something more substantial to communicate (and that will likely take time), he’ll provide an update.  Finally, thanks to Bill Maris for helping bring this idea to life and getting Art involved, and to Sergey Brin for consistently supporting 10X thinking like this.  It’s hard for many companies to make long term investments.  So I’m tremendously excited about the innovative new way we’re funding this project.  Now for the hard work!

http://googlepress.blogspot.com/2013/09/calico-announcement.html
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One of the most fun projects of all Summer was putting together this with +Distilled ... 'How Starbucks can enter the Third Space Online: http://www.distilled.net/blog/marketing/how-starbucks-can-enter-the-third-space-online/

Great effort by +Vicke Cheung +Cheri Percy +Will Critchlow +Harriet Cummings 

Keen to see if Starbucks kick back? :)
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It's interesting that you should use the phrase "third space" Ed, ;)

http://www.forbes.com/sites/panosmourdoukoutas/2013/09/03/can-an-irish-start-up-challenge-starbucks/
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Ed Fry

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Take a look at our new About page feat. video interview with +Rand Fishkin +Dharmesh Shah 

http://inbound.org/about
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That's greatly designed! :)
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How do you measure your company's performance?

I just posted this question to the Inbound.org community - I'd love to hear your answers in this thread: http://inbound.org/discussion/view/ask-inbound-how-do-you-measure-your-company-s-performance
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Our strategy for organising learning content: http://jobfoundry.com/blog/our-strategy-for-organising-learning-content/?utm_source=%2BEdFry&utm_medium=GooglePlus&utm_content=FirstPost&utm_campaign=BlogLaunch

Our latest post on jobfoundry. Keen to hear your thoughts in the comments :-)
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Replacing Google Search: http://jobfoundry.com/blog/replacing-google-search/?utm_source=%2BEdFry&utm_medium=Google%2B&utm_content=FirstPost&utm_campaign=BlogLaunch

New post on our new jobfoundry blog. I'd love to hear your thoughts in the comments :-)
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Weird Google crawling...

1. New site, no links, no shares... for all intensive purposes does not exist on teh interwebs
2. New site is built in Angular.js (whole page is uncrawlable JavaScript)

... and yet, Google managed to find and index this page deep in the site (noticed search traffic in GA) which hadn't had the Angular escape fragment setup (to show a static version to search engine crawlers).

So they must have been able to parse javascript and follow links through multiple pages back-to-back?

Two takeaways:

1. Google crawl budgets appear pretty generous for small sites
2. Google can parse and crawl JavaScript. Repeatedly.
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Fascinating observation. It would seem that Google owns Angular.js, so perhaps that's why? Perhaps they want to see how their technology is being used?

What's your view on  frameworks that create separate static pages specifically for bots to crawl? I've always viewed them with suspicion, seems like it'd be easy to present one thing to bots, and something else to humans.
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Have him in circles
3,321 people
Paulus Wizzy's profile photo
Piotr Stryjniak's profile photo
Paul Gailey Alburquerque's profile photo
Per Nielsen's profile photo
Elyza Qu's profile photo
Angelica Garcia's profile photo
Matt Gratt's profile photo
Muhammad Salman's profile photo
Gerald Steffens's profile photo
Work
Employment
  • Inbound.org
    General Manager, 2012 - present
  • Distilled
    Freelancer, 2010 - present
Places
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Currently
Portsmouth, Hampshire
Story
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A man of '93
Introduction
18 years old, loving all things in online marketing and entrepreneurship.

Intern and now freelancer at Distilled and General Manager of Inbound.org.

Read the longer story here: Ed Fry

You can find me on Twitter and around the web @edfryed
Education
  • University of Bristol
    Economics & Management, 2012 - present
  • Portsmouth Grammar
    2012
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Gender
Male