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This quote from +Max Fisher sums up the critiques of KONY 2012 the best:


"It's good for people to care about Central Africa's problems, as millions more people now do, but not if that caring leads them to do less of consequence, or to do things that make an already-bad situation worse."

http://www.theatlantic.com/international/archive/2012/03/the-soft-bigotry-of-kony-2012/254194/
Via +Ethan Zuckerman
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