Certainly, people have always found singular voices they like in media. Columnists whose opinions they trusted, who became valued friends they followed in print, long before they would have the opportunity to friend them on Facebook or follow them on Twitter. Kramer says that, "A lot of what we are talking about now is no different than it was pre-internet. News organizations always had a few people with strong personal brands -- columnists, beat writers -- and a whole lot of people working that no one ever thought about." via +Michelle Manafy
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