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eCommerce MasterPlan
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Podcast 008 Guthy Renker’s Phil Haslam - Phil Haslam is the Managing Director Europe at Guthy-Renker, that puts him in charge of what Guthy-Renker do in the UK, Ireland, Germany, Scandinavia and beyond. Which includes 7 different skincare brands each with their own distinct Online Only eCommerce Business, including Pro Active (the biggest acne brand in the USA), and Sheer Cover among others. You’ve probably seen the TV ads! Click to tweet: Guthy Renker’s Phil Haslam on the power of TV Adver...
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Podcast 006 Lifestyle Labs’ Valerian Voegele - Valerian Voegele is an Entrepreneur currently working on an eCommerce start up. That start up recently celebrated its first 6 months of trading. Lifestyle Labs is an Online Only eCommerce business, and was born out of the desire to offer customers in the UK alternative health industry a truly amazing shopping experience. About the business eCommerce Business Structure – Online Only USP = Customer Service Product Range Scale – fairly niche On th...
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Podcast 004 ECCO’s Hilary Fletcher - How to grow your eCommerce Business, join us as Hilary Fletcher from ECCO shares her key tips. Hilary Fletcher (until VERY recently) was Co-Owner of ECCO Shoes Oxford. ECCO Oxford has been a Bricks and Clicks eCommerce business selling the ECCO shoes range since 2002. Originally selling from one store in Oxford, and online via their own website, having dabbled in Amazon and eBay. Hilary and her  business partner and husband, Harry, h... http://ow.ly/30Kquk
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Short and Sensible guide to… What is Programmatic in eCommerce? http://ow.ly/30AhEe
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The eCommerce MasterPlan Podcast is now live! find out how to subscribe for free:
https://ecommercemasterplan.com/podcast/
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The Future of Fashion eCommerce: What do you need to do next? http://ow.ly/2YnmYw
Related PostsAll about going International [event video] 14 Ways to Increase your Conversion on the Product page [eCommerce Infographic] Taking Product Personalisation to a New Level Share this:LinkedInGoogleTwitterFacebookEmailMoreStumbleUponReddit
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Have them in circles
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eCommerce MasterPlan

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Podcast 007 Mannequin Madness’s Judi Townsend - Here is our first American guest! Judi Townsend started Mannequin Madness in 2001 and has built it into an award-winning family business specializing in everything related to mannequins. Selling the most extensive range of mannequins available online, as well as renting, recycling and repairing. Definitely at the niche end of the Product Range Scale! Mannequin Madness is an Online Only eCommerce business, although you can make an appointment t...
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Podcast 005 Prezzybox’s Zak Edwards - Zak Edwards is the managing director of Prezzybox. Prezzybox is a multiaward winning UK Online Only eCommerce business. Specialising in retailing gifts. Prezzybox.com is the complete online gift solution. Zak has been running the business for the last 15 years (since founding it in THE YEAR 2000). Gifts is one of the most competitive merchandise categories in the UK – hear how Zak has navigated these turbulent waters for more than a... http://ow.ly/311dlH
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5 Things you need to know before you start with Facebook Ads for eCommerce http://ow.ly/30HNOU
Tweet 0 Share 0 +1 LinkedIn 0 Email Facebook Ads are something I’m getting asked about a LOT at the moment, and after briefly discussing them on the podcast with Sugru’s Linda Muck earlier this month I thought it would be worth writing a little head’s up guide to help you all get started. [if …
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Chloe Recommends…. An approach to Customer Retention - If you’re looking to improve customer retention here’s my guide to getting started. When we talk customer retention in eCommerce we’re basically meaning selling more to each customer – getting them to order from us more times. That’s my focus here, how do we encourage past customers to order again. (simple when you put it that way isn’t it!) Step 1 = Identify where you are It is always important to work out where yo... http://ow.ly/30x9dC
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How to find the perfect eCommerce Website Builder - They say buying a house and buying a car are the most stressful experiences of anyone’s life. This surely only relates to people who aren’t responsible for building an eCommerce website. Over the last few months I’ve managed the tendering process for some friends of mine. (Yes they did hire me to do it, and no you can’t hire me to do it! One a year is more than enough for any girl. But luckily for you I’m sharing my to... http://ow.ly/2Z8Fqf
Related PostsDomain Names 101 [eCommerce Infographic] 5 Tips to Convince Customers to Buy from your Website 14 Ways to Increase your Conversion on the Product page [eCommerce Infographic] Share this:LinkedInGoogleTwitterFacebookEmailMoreStumbleUponReddit
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Understanding Google Ad Positions and Bids - Understanding what goes on behind the scenes as Google works out where to put your ads on the search results is a really important part of running a successful Adwords campaign. Everyone wants (or should want!) to get the best traffic at the lowest price. This means you get maximum traffic for your budget, and more importantly maximum conversions – so long as it is the best traffic. Below are two VERY handy infographics creat... http://ow.ly/2X2Ifc
Related PostsAll about going International [event video] 21 Automation Stats AKA why you should be using email automation in 2015 [eCommerce Infographic] Domain Names 101 [eCommerce Infographic] Share this:LinkedInGoogleTwitterFacebookEmailMoreStumbleUponReddit
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Have them in circles
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Jakki Magowan's profile photo
Becky Hopkin's profile photo
John Walker's profile photo
Ben Roberts's profile photo
Adam White's profile photo
JEFF Mathews's profile photo
PSD to Drupal - DrupalJunction's profile photo
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Intrepid Nation - UK Entrepreneur Podcast and Business Blog's profile photo
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eCommerce MasterPlan - helping you make better decisions
Introduction
eCommerce podcast from Chloe Thomas, helping eCommerce business owners make the right decisions. Subscribe on iTunes at https://ecommercemasterplan.com/podcast