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eCommerce MasterPlan
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eCommerce MasterPlan - helping you make better decisions
eCommerce MasterPlan - helping you make better decisions

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Your email sign up strategy is core to new customer acquisition

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5 Things I Learnt from Valentine’s Day Email Marketing (that will improve all your email marketing)

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Podcast 89 Michael E Gerber discusses Beyond the EMyth - Today’s guest is Michael E Gerber, author of over 28 business books, including the E-Myth itself which has sold over 5 million copies, and was named (all the way back in 1995, by the Wall Street Journal as the Bestselling Business book of all time. It’s also one of the most recommended books by the guests on this very podcast. In December last year Michael’s latest book launched – it’s called Beyond the eMyth, and it’s the focus of ou...

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Get your FREE Email Capture Checklist - Email is at the heart of every strong successful eCommerce business. The first step towards a successful email marketing program is growing your list, which is why I’d like to give you a copy of my Email Capture Checklist – 7 Steps to Maximise Sign Ups to your List. Just sign up to get immediate access: Let us know how you get on growing you list in the eCommerce MasterPlan World Facebook Group. Related Posts 5 Ways to Increase Sales Using Social Medi...

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Lessons for us all from the charity eCommerce sector - This week I finally got a charity onto the show. Andrew Grant from The Leprosy Mission joined me to explain how he runs the eCommerce gift shop at The Leprosy Mission to drive profits that go straight into the charity’s funds to help people with leprosy. Whether you’re running an eCommerce store for profit or for charity much is the same, but there were a couple of key lessons I took from Andrew’s interview that I want to share with you...

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Podcast 88 The Leprosy Mission’s Andrew Grant - Andrew Grant is our first ever Charity guest! Can’t believe it’s taken this long. He is the Digital Marketing Executive at The Leprosy Mission, managing the eCommerce side of the business – the website and digital marketing. Andrew’s aim is to drive sales to the online store where all profits go to the The Leprosy Mission charity, and they did 42,000 orders in the last 12 months – heavily weighted towards Christmas. About the business eCommerc...

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Podcast 87 Stonemen’s Johnnie Cass - Johnnie Cass is co-founder and General Manager of Stonemen an underwear brand who make the best underwear you can get. They sell online, and wholesale to stockists globally. They launched 6 years ago and now turnover $500,000 per year. This is the ninth and final of our ‘2017 eCommerce Growth Series Sponsored by Veeqo the Number 1 Inventory Software’. The series has run throughout January and is packed with insight and advice to help you make 2017 your b...

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Podcast 86-5 The Product Startup Podcast’s Filip Valica - Filip has had a passion for designing, building, and improving products since fixing a toy when he was five years old opened a world of possibility and feelings of creation to him. From a young age he was fixing things around the house, went on to get a degree in mechanical engineering, is an expert on product creation from concept to production. He’s joining us today because he’s also the host of The Product Startup Podcast – and I ...

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Podcast 86 Love Aroma’s Lewis Love - Joining us today is Lewis Love, the eCommerce Manager of Love Aroma. Love Aroma is a bricks and clicks retailer that opened the first shop in 2010 and launched the online business in 2014. They specialize in curating best range of home fragrances. They have fulfilled over 60,000 orders in 2016 and are on track to do £1 million turnover! This is the seventh of our ‘2017 eCommerce Growth Series Sponsored by Veeqo the Number 1 Inventory Software’. The serie...

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Podcast 85-5 Matt Warren - Matt Warren founder of our series sponsors Veeqo – but don’t worry this isn’t a pitch episode – nope. Rather we’re going to dive into what led Matt to create Veeqo in the first place – As before Veeqo Matt was a serial eCommerce business owner and it was His own experiences running eCommerce businesses that led him to create Veeqo. First came Blitz Enterprises – a five year project which Matt grew from nothing to over £6m per year. Next was Jura Watches, a 7 year ...
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