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Podcast 66 Saltopia’s Kimarie Santiago - Kimarie Santiago is the creator and owner of Saltopia. An online only business selling just one product – salt. Not just any salt – natural sea salt infused with amazing flavours. The business launched December 2011, and the website in January 2012 and now $500.000 target this year, 50% online and 50% wholesale. Click to Tweet: Getting down to the nitty gritty of #eCommerce Business @eComMasterPlan #podcast with Kimarie Santiago of Saltopia. About th...
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The power of a clear focus on SEO and the right Content - It was a real pleasure to interview Nick Griffiths of Any Old Lights, not least because of the clear marketing focus of his business. Since 2015 their website turnover has grown 5x to £25,000 per month. All because they’ve focused on putting together the products and content the customer wants, and driving their SEO performance. You can hear the whole interview here, but here’s a summary of Nick’s key SEO tips: Blogging is essential....
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Podcast 63 The Kewl Shop’s Charles Fitzgerald - Charles Fitzgerald is the founder of Online Only American retailer The Kewl Shop. It’s a fashion retailer specialising in bandage dresses. They launched in late 2012, and are now top 150,000 websites in the world! Click to Tweet: @eComMasterPlan #podcast Charles Fitzgerald from The Kewl Shop on how he has grown his US business from Asia About the business eCommerce Business Structure – Online Only Product Range Scale – niche On a Shopify platf...
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Podcast 62 Janet Murray PR Expert discusses How to Utilise PR
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Bonus 07 Ultimate Bundles’ Ryan Langford - Today’s special guest… is Ryan Langford CEO of Ultimate Bundles. It’s a very different type of eCommerce business to those we normally feature, rather than focus on selling products day in day out, Ryan and his team put all their effort into sales events, during each of which only one single product is on sale – a specific bundle of resources. In the last 3 years they’ve run 20 of them and sold over 160,000 bundles. Click to Tweet: A special bonus ...
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Podcast 60 On the Tools’ Lee Wilcox - Lee Wilcox runs On The Tools – a business selling clothing for the building trade. Central to their range are witty slogans and solid clothing. On The Tools is the online only eCommerce part of the business started in Mar 2015 and in the first 12 months did 7,000 orders and turnover £175,000. Click to Tweet: On @eCommerceMasterPlan #Podcast Lee Wilcox, On the Tools. Social media has helped him nail a huge customer base. About the business eCommerce Busi...
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Podcast 65 Snakehive’s Tim Thorp - Tim Thorp is the co-founder and head of marketing and sales at Snakehive an online only and piggy backing business selling premium mobile phone cases. They sell both via marketplaces and online store and sales split 50:50 between the them. They currently have over 1,000 skus and all products are their own design. They started selling online as Snakehive in 2011 and currently process over 7,000 orders a month. Click to Tweet: @eComMasterPlan #podcast on the...
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Podcast 64 Any Old Lights’ Nick Griffiths - Nick Griffiths is co-owner of Any Old Lights, a bricks and clicks retailer specialising in vintage and new maritime and industrial lighting, as well as maritime collectables. They took their first online sale in 2014 the website now turns over about £25,000 per month which is up 5x since last year. Click to Tweet: Nick Griffiths credits Any Old Lights incredible growth to SEO – hear all about it on @eComMasterPlan About the business eCommerce Busi...
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Why PR is simpler than you think it is - It was great to get Janet Murray onto the podcast to share her tips for doing your own PR. The interview was pretty myth-busting, no big agency fees, and tools that are freely accessible to all. In many ways it turned our normal concept of PR on its head. And turned it into a marketing method that will really help with your SEO too! The idea behind Janet’s methods fit very neatly with the ideas expressed in Ryan Holiday’s Trust me I’m Lying (featured...
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Top Things I learnt from interviewing Dean Salakas of The Party People
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Podcast 61 The Party People’s Dean Salakas - Dean Salaaaakas is the ‘Chief Party Dude’ at The Party People. The Party People is a bricks and clicks retailer, with 2 Australian stores and a market leading website. The first online store was launched in 1998 and Dean’s always been focused on keeping The Party People at the forefront of eCommerce development. They’re now turning over $2 million a year. Click to Tweet:  The eComMasterPlan #podcast is going off with a bang as we interview The Pa...
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Podcast 59 Social Jukebox’s Tim Fargo - Tim Fargo is the founder of Social Jukebox aka Tweet Jukebox – yes we’re diving into the world of SaaS (that’s software as a service) today. Social Jukebox is a cloud-based software system for managing your twitter activity, there is a simple free option, then a range of subscription packages depending on how much you want to do. Social Jukebox launched in 2014 and as we record now in March 2016 they have 28,789 users, 1,033 are paying. Click to Tweet...
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eCommerce MasterPlan - helping you make better decisions
Introduction
eCommerce podcast from Chloe Thomas, helping eCommerce business owners make the right decisions. Subscribe on iTunes at https://ecommercemasterplan.com/podcast
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