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E.Dieter Martin
Web Enabler, Wordpress, local SEO, Support
Web Enabler, Wordpress, local SEO, Support


How are "practitioners" citations treated outside of Google My Business? Is there even such a thing? How are, Yext or other such services treating them?

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Set your search location using this Chrome extension
Fake Location on Desktop
This isn't new but some of you may not be aware of this simple Chrome extension for faking your location within Chrome .i.e. tricking Google. Yes, I know there are some great tools to fake your location to city level (+BrightLocal) BUT they don't fake your location to what I suppose you could call street level location.

The extension allows you to see what your actual users might be seeing from one side of town compared to the other side of town. I use it to replicate what my client see's from their office, so when they say "why can't I see myself in the three pack when I visit my sister on the far side of town?".....I can replicate the exact search from my office 500 miles away and then suggest reasons why they can't see themselves across town, etc


1. Install Extension
2. Google a local search term i.e. cafes near me
3. Look at your results, probably cafes around your location
4. Select the "Manual Geoloaction" icon (small blue circle / dot)
5. Select a new location, possibly another location you know (for test purposes)
6. Make sure "Manual Geoloaction" is set to "on"
7. Go back to your search results and hard refresh the page (ctrl f5), you may have to do this twice.
8. Your new exact street level location should now be displaying in the search results
9. Enjoy....

Fake Location on Mobile
To fake my results on mobile (Android), I use an app called "GPS Emulator"
Pretty easy to setup and then the app is very easy to use...just don't forget to switch it off otherwise Google Maps thinks it could be a very long drive to the local Starbucks 😏

Manual Geolocation
Manual Geolocation
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In creating fake reviews you aren't only violating acceptable use policies of Google, Facebook, Yelp or others, you are also breaking the law. Plus, you are risking negative reviews from people who notice the fake reviews.

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Create a poster with your reviews, hang it in your office, create fliers, handouts, etc,etc
Small Thanks with Google
Small Thanks with Google

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I just finished another website conversion from http to https. One website more who gets a slightly better ranking in Google, is more secure and is less likely to spread malware or ransomware.

It's just a simple 5 page WordPress site. nothing fancy. But it's not much effort. I didn't have to buy certificates and won't have trouble renewing them (Thanks to CloudFlare and Let's Encrypt). It's also better to have the green padlock than eventually getting a red "Not Secure" label.
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"WannaCry" ? According to Wikipedia, about 230,000 computer systems have been infected by this ransomware attack. There are two ways how you can keep this from happening again.

To protect your own computers, keep using the latest version of your operating system and your software and keep them up-to-date by patching them on a regular basis, if not automatically with auto-update enabled. By now, most patches that are published are security updates, not functional updates.

Similarly, it is important to keep your website patched with the newest software. But most small business websites contribute to the problem with the continued use of the http: protocol. By switching to https: you do two things: You prevent the theft of information through encryption and you make it harder for malware to spread through your website.

Two years back Google announced that websites using https: will get a small ranking bonus. That was the carrot Google has been dangling in front of us to make us contribute to a more secure web. Now the stick is out with the thread to mark all pages still using http: as not secure.

The cost of the conversion varies widely depending on your hosting, the content, size, and technology used on your web page. It starts at $150.-, the cost for certificates and other 3rd party costs not included. Contact me here, through hangouts or by email. I will get back to you as soon as possible.

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The average page on rank 1-10 is 2.5 years old. Only 20% are younger than a year. Only 6% of all pages could rank in the top 10 within one year for one keyword.

Pretty bad outlook for your SEO project. Which means one thing: Don't overreact. If your page didn't hit the top within one year, don't throw it away, keep going. If you turn your website upside down every 6 months, all you end up doing is resetting the timer.

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Adventures in branding.
We should call him Jeffrey Best.

The office of a service area business is located outside of the core of a Sacramento, CA suburb. The business has claimed Sacramento, the suburb and the area in between as its service area. In an attempt to improve the rankings, a mailbox location was opened in the suburb and multiple attempts to verify it were undertaken. All failed.
Now they have an actual office in Sacramento and try to move the business address again, but of course, they are still blocked from re-verifying.
Course of action? It might be an option to split into two locations, the original one in the suburb and the new one in Sacramento.

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Just a little reminder to act professionally when responding to bad reviews. It can be the worst jerk and the least justified review, grit your teeth and smile. Step back for an hour or two and work on a reply. It doesn't mean you can't set the record straight, but do stay courteous. You have lost that one customer, but you stand to gain a whole lot of customers who see you dealing with this gracefully.
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