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E3 Local Marketing
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Continuity is King
Marketing success has little to do with big ideas and everything to do with good decision making, consistency and consumer relevance.  Influencing consumer buying behavior is a process.  Getting someone to hear you, understand you and react to you takes time.  There are no magic potions or silver bullets.  Individual tactics succeed one week and fail the next.  The foundation for sustainable success is tactical continuity (consistency) across multiple channels. Read more here
http://e3local.com/continuity-king/
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