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Dylan Thomas
Digital Marketer, Sports Fan, Travel Enthusiast
Digital Marketer, Sports Fan, Travel Enthusiast
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Dylan's posts

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Kelly Slater on how to use the Internet.

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Do you use Facebook lists to send content to only those who would be interested?

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If you're leaving a review online, I'd do it on Google

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The story of my failed website

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How my photo of a cool cat in Santorini got a few extra likes on Instagram  #catlyf  

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Two very good points as to why G+ may improve your rankings - and it's not because it is owned by Google.
A Theory on Google+'s +1s Correlating w/ High Rankings

The new +Searchmetrics correlation factors is out: http://www.searchmetrics.com/en/knowledge-base/ranking-factors/ and as was the case in years past, there's a very high correlation with +1s and ranking well (0.33 -- higher than links, other social signals, etc).

My theory is this (and it's just a theory): Perhaps more Google +1s indicates two things that are often important for good rankings:

A) More logged-in searchers being biased to the result, which then brings with it positive jumps in user/usage data-based metrics in the algorithm

B) More social-share worthiness among the same types of early adopters that often have websites and can link out. My assumption here is that Google+ users may be more likely "Linkerati" than average users of Twitter, Facebook, Pinterest, or LinkedIn.

There's plenty of other explanations of course, but I thought I'd share these and perhaps entreat others to add their thoughts.

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Tricky place for marketing that China.
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