The new correlation factors is out: http://www.searchmetrics.com/en/knowledge-base/ranking-factors/ and as was the case in years past, there's a very high correlation with +1s and ranking well (0.33 -- higher than links, other social signals, etc).
My theory is this (and it's just a theory): Perhaps more Google +1s indicates two things that are often important for good rankings:
A) More logged-in searchers being biased to the result, which then brings with it positive jumps in user/usage data-based metrics in the algorithm
B) More social-share worthiness among the same types of early adopters that often have websites and can link out. My assumption here is that Google+ users may be more likely "Linkerati" than average users of Twitter, Facebook, Pinterest, or LinkedIn.
There's plenty of other explanations of course, but I thought I'd share these and perhaps entreat others to add their thoughts.
- Melbourne Pub GroupMarketing & Communications Executive, 2014 - present
- King & Wood Mallesons SJ BerwinDigital Marketing Executive, 2014 - present
- King & Wood Mallesons SJ BerwinDigital Marketing Assistant, 2013 - 2014
- roi.com.auEnterprise Content Manager, 2012 - 2013
- roi.com.auMarketing Communications Team Leader, 2010 - 2012
- Online content
- Social media
- Link procurement
- Website analytics
- Landing page optimisation
- St Bedes CollegeVCE, 2002 - 2007
- Monash UniversityJournalism, 2008 - 2010
- Simon Fraser UniversityExchange, 2010 - 2010
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