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Dylan Brooks
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Accept The Challenge. Embrace The Process.
Accept The Challenge. Embrace The Process.

32 followers
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Establishing a strong foundation for your marketing efforts is not flashy. But it is essential to success.

Here are the three core elements that make up the foundation of a sustainable search marketing campaign.
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We're constantly reminded that more is better. But when it comes to digital marketing, more could be the enemy of better. Learn how to avoid the dangers of cannibalization in my most recent article for ITC.
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Consumers demand a seamless experience from brands across channels. And they can give real-time feedback on their experiences. Here's how this input affects both search visibility and business success.
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The time horizon of your search marketing campaign can influence your strategy. This webinar looks at the pros and cons of short and long term search marketing strategies.
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Did you know that your business' customer service level can affect its visibility on search engines? Here's why this is the case, and how you can leverage this principle to your advantage.
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Search marketing opens the door to opportunity. But you can only segment by search characteristics, not searcher characteristics. So, you might get a broader base of prospective customers than you were hoping for.

Here's how to handle this scenario:
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As with all digital marketing efforts, SEO requires a time commitment. And time is not something business owners have a lot of.

Still, foregoing SEO because of lack of free time can ultimately tank a business. My latest blog article for ITC shows why carving out time for SEO is critical.
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The ultimate goal of a digital marketing campaign is to drive revenue. Here's how businesses can organize their search visibility campaigns to encourage consumers to take that all-important next step in the buying process.
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Automation makes insurance processes more convenient and efficient for consumers. But for insurance agents, it represents a threat. This Masters of Marketing webinar discusses how agents can protect their jobs and livelihoods from being replaced by technology.
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Terms like Growth Hacking and Lifehacking are all the rage these days. But if you cut corners with your SEO, you'll pay dearly.
Why SEO Shortcuts Don’t Work
Why SEO Shortcuts Don’t Work
resources.getitc.com
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