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"The cultural conversation around Pinterest has followed that similar path perhaps best outlined by Simone de Beauvoir in The Second Sex (1949). There has been a historical trend to view the male as “natural,” devoid of gender and able to stand in for all of humanity (remember Kohlberg only using males to construct a scale applied to everyone). Another example is the continuing usage of male pronouns to stand for humans in general.... This othering means that websites comprised mostly of men are seen as “neutral” and those that have even the slightest hint of femininity come to be seen as thoroughly saturated with gender; indeed, Pinterest has almost come to be defined by it. "
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