Underlying layers of successful marketing.
Aside from creating a strategy, researching and knowing your target market, and advertising, what else contributes to successful marketing?
Oftentimes obtaining volumes of customers, increasing sales volumes of products and services is only part of considered to be successful business marketing.
The other part is meeting the requirements and maintaining exceptional customer service.
If your business cannot support what it promises and cannot maintain exceptional customer service than all the marketing work you have done can burst in your face like a soap bubble. This happens due to the word of mouth, which is still is the strongest reputation and business builder in our society. People talk of things they like and things they don't, and thus it is imperative to grow positive public opinion about your business.
In such, successful marketing is also ensuring that your business will be able to withstand and meet all the needs and requirements once the volume of work and sales grows.
Keep that in mind when considering growth. Your business should grow hand in hand with the sales.