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El valor de las redes sociales.

Las grandes empresas dedican fuertes cantidades de su presupuesto a desarrollar su presencia en las redes sociales.

Facebook es la plataforma preferida por muchos con cerca del 80% de las empresas que aparecen en el fortune 500 tienen una fuerte presencia en al plataforma. Para lograr mantener sus perfiles relevantes significa el desarrollo de muchísimo contenido, artículos, fotos, videos. Hasta el departamento de estado de USA tiene un masivo presupuesto de 650,000 dólares en que utilizan para obtener likes en FB.

Todo esto se justifica al final, con más ventas. Entre más likes tiene un producto más clientes potenciales son expuestos a su marca por ende el incremento en ventas. Estudios sugieren que hasta un 8 por ciento de incremento en las ventas se puede ver al invertir en redes sociales.

Se debe estar consciente que para medir el éxito de la presencia se tome en cuenta el retorno de inversión, y no simplemente los likes o comentarios. Sino cumplimiento de objetivos. Tampoco de debe olvidar que aunque utilizar solo facebook sea tentador como única red social el éxito depende de tener presencia en múltiples plataformas, por ejemplo estudios demuestran que 87% de los usuarios de pinterest planean compras al haber visto el producto o bien simplemente para llegar a otros grupos demográficos.

Todo esto suena muy interesante, pero si no se tiene un presupuesto tan alto para llevarlo a cabo bien, que se puede hacer.

Nosotros le proveemos la solución, desde crear contenido, fotografías, artículos, artes gráficas, publicación en las redes sociales según calendario y promociones.

Por favor si requieren mas informacion no dude en acercarse a nosotros. Danta Group LLC
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Understanding and Embracing Our Differences.
Given the shifts towards nationalism that have struck much of the world, it may seem easy to look at many of the things that make us different as reasons for distrust instead of a celebration of the different realities we inhabit.
This wave of protectionism and nationalism, while dangerous and disruptive to global progress, is, unfortunately, gaining ground among politicians who would exploit it for political gain.
And as the United States wrestles with an administration that has built much of its campaign promises and policy changes around border walls and preventing immigration; amidst Britain's decision to separate itself from its European neighbors, dispelling the fears and celebrating our differences is more imperative now than ever.
Failure to embrace our differences will lead to more dire consequences beyond returns to nationalism, as our reticence to accept cultural differences may disrupt the progress we've made as a people to a creating a thriving global market.
So in honor of that which makes us who we are, no matter where we are from, let's take a look at some of the differences Latin American countries have with the rest of the world.
Punctuality is more than a courtesy in Germany…
Across the pond, preparation is considered more than a sign of courtesy but a way of life
For the people of Germany, showing up on time is ingrained into their very culture. One that extends into every aspect of their lives, regardless of the situation.
Whereas inhabitants of Latin American nations are known for a more blasé approach towards punctuality, formal occasions and appointments always require a sense of readiness. That is not readily seen extending into personal lives beyond being a courtesy.
Though this seems like a rather innocuous culture difference, understanding the slight variations in the way a little tardiness is perceived is imperative when starting to bridge the gap between countries and building business relations abroad.
And as every business relationship is exactly that, a relationship, entering into one with more understanding of where the other side is coming from will only lead to a stronger alliance.
Keeping your home life at Home.
Latin American culture is well known for always being inviting, parties and reasons to celebrate, drawing huge crowds of people. This gregariousness is part of the definition of our culture. In contrast, in Northern latitudes such as Canada, that proclivity to drawing everyone into celebrations and giving access to every aspect of life is not readily shared.
This isn't to say Canadians are not a welcoming people, far from it. It is more to say that when compared to Latin Americans, Canadians tend to enjoy their privacy a bit more. There is often a very noticeable distinction between personal life, and work life.
For example, a child's birthday may be a reason to invite the entire office in Latin America, but the same event in North America would perhaps only warrant a pleasant conversation the following Monday.
While there are more examples than one could readily describe, or even mention in one post, it is important to remember that while the differences among us may be numerous, commonalities vastly outnumber the points in which we differ.
Taking that into consideration, with a healthy dose of open-mindedness and acceptance, is essential as we move forward into a global community and embrace all the small cultural differences that make crossing our borders so interesting and exciting.
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The Tale of a Sunken Spanish Galleon
A recent story coming out of Latin America has all the trappings and intrigue of a Hollywood blockbuster, but with some serious real-life implications.
Though it has been quite some time, as significant as several centuries can be, since the Spanish ship San Jose set sail for its intended destination, the ship is still making headlines across the world. Initially tasked as a carrier mission to transport gold to the then French monarch to support the nation's fight against the British, that last voyage would become the beginning of a centuries' long search for sunken treasure and the start of a new way of viewing lost wonders.
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Our magazine
This dichotomy of his nature, the revered and the reveler, also renders him as the great balancing force of the earth, the scale on which is perched both good and bad. Which is perhaps why it’s believed that individuals risk throwing their lives into chaos if they upset him.
He is an extremely elusive figure in both history and mythology, no one really knows where he originates, which era he occupies, and that leaves him an omnipresent figure looming over all of life, all of time itself.
So come forth… and be engulfed within Mashimon.
And now, we wield his wild, wise, and elusive energy to color the folds of our magazine and our text, harnessing his wisdom to offer an objective opinion on the state of the world at large, and of Latin America in general.
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Digital Nomad and Work from Home. These are two terms that have become broadly popular in recent years. Outwardly they seem to indicate two opposites regarding lifestyle — Digital Nomad is a beautiful synchronicity of travel and work, whereas Work from Home is reminiscent of images of working on your bed in your pajamas while the digits in your bank account climb higher. However, despite how dissimilar these two lifestyles seem, they share one thing in common — they’re born as a result of online work that requires nothing but a laptop, a stable internet connection, including a particular set of skills and a lot of perseverance. Read full article fee:
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Revista Mashimon es una publicación trimestral se distribuye su versión impresa en la ciudad de Houston, Texas y su versión digital por el mundo. Abarca diversos temas, desde la vida diaria y cómo desarrollar entradas de dinero alternas en mercados globalizados a temas sociales, arqueología, música, pintura y literatura. La revista vive en y es publicada en inglés para no limitar el alcance de la misma y poder trascender barreras territoriales.
Objetivos de la publicación:
1. Una ventana a la región Iberoamericana y diversidad cultural.
2. Ser una plataforma para que cualquier persona con talento pueda ser publicada y alcanzar nuevos mercados.
La próxima edición será publicada en diciembre 2017, si te interesa participar por favor envia tu material antes del 27 de octubre.
Mínimo de 700 palabras (arial 10 just.).
Idioma: Ingles o espanol.
una pequeña introducción del autor.
Por favor envia tu articulo a
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The Nordic Model and Paving the Way for Change in Latin America
It seems… That the entire world, with a few exceptions that will become apparent, is experiencing a wave of turmoil within the planet's governing bodies, one that has much of the world's population battling its effects. And while turmoil within nations is sadly becoming normalized as each country tries to deal with its crisis, whether they be the influx of displaced people fleeing conflicts, major droughts, or food shortages. - Do you want to read more, download our magazine for free
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We make your business translations sound and feel authentic, we develop a comprehensive sales and marketing strategy for your products, and we provide headhunting and training services geared towards specific regions in the Latin American cultural landscape.
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We understand the Latin American and the US Latino Markets like the back of our hands. Be it Sales, Marketing, Business Translations, Art Adaptations, Training, or Headhunting, Danta Group LLC has got you covered.
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Latin America Negotiation Process
The importance of Latin America as a business partner is undeniable now and in the last century, not only for the US but for the whole world. Now more than ever is a great time to start business in the region - but no one said that this will be an easy task to achieve.
Latin America may seem homogeneous, but similarities are as frequent as not.  Negotiation in every region will be different, but before starting business usually the other side wants to meet in a more personal manner and this step is very important for business. People pay attention to facial expressions so it does not hurt to be friendly and smile. Time is basically what is called “island time” meetings are often (not always) relaxed with few time pressures, negotiators tend to make their business decisions upon first impressions and trust (Interpersonal process). Direct conflict or confrontation is something that is not appealing during negotiations and is avoided as much as possible,  relying in the interpersonal process to minimize any roughness.
in Latin America, people take particular care with regards to their appearance and believe in spending valuable time with business partners. This is how they gain respect and trust. It therefore goes without saying that one needs to have a flexible time schedule when doing business in Latin America.
Don’t expect great detail or sharing of information in the preliminary meetings, as negotiators hesitate in sharing data as they may feel that the other party is going to use it against them. 
Zero Sum negotiation must be expected, the solution to this is to distribute benefits. Don’t be surprised if you encounter bargaining and haggling as this is something common with the negotiators in the region.     
The rapport is managed by the Latin America negotiators by emphasis in persuasion, meetings start very friendly, telling jokes and looking for personal similarities. As time passes the tone changes and the negotiator becomes quite eloquent (or at least that is the intention) and if things are not going their way usually will use power as last resort to try to convince you (loud voices and disinterest to intimidate).
Some subcultures in Latin America negotiate with a language of ambiguities. A “Yes” may in fact mean “maybe” or even “No,”.
Learn to read between the lines as Latin Americans tend to communicate indirectly. When in doubt, do not hesitate to ask diplomatic questions. The real key to getting along with Latin Americans is a positive attitude.
Spontaneity precedes any sort of planning in South America. Where many things are uncertain and where the political situation as well as private affairs could change from one day to the next, spontaneity is the norm.
However, those who come with an open mind and do not adopt prejudices are on the right path to becoming interculturally competent.
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