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Just Added: The Magic Welcome Email
The average open rate for welcome emails is a whopping 50 percent making them 86 percent more effective than email newsletters? But, just sending a plain welcome email won't motivate your subscribers to move through the funnel. You need to implement a multi-step strategy. This article provides some great examples of how several large retailers are utilizing welcome emails to boost their bottom line.
via +The Next Web 
Read More: http://gplnk.co/1PSQnh4

#email #emailmarketing #emailmarketingtips  
 
Resources for #Email Marketers
We are working on compiling a great big list of resources for email marketers that we have come across over the past few months. If you know of a great article or resource that should be added, let us know! Be sure to bookmark this post as we will be updating it often!

The Magic Welcome Email
The average open rate for welcome emails is a whopping 50 percent making them 86 percent more effective than email newsletters? But, just sending a plain welcome email won't motivate your subscribers to move through the funnel. You need to implement a multi-step strategy. This article provides some great examples of how several large retailers are utilizing welcome emails to boost their bottom line.
via +The Next Web 
Read More: http://gplnk.co/1PSQnh4

Why Renting Third-Party Email Lists is a Great Idea
Would you? Should you? Many of your likely objections about renting an email list for a campaign are addressed in this article. 
via +Email Answers h/t +Stephan Hovnanian 
Read More: http://gplus.ly/1L92KSx

5 Steps to Craft a Great Email Sales Pitch
As human-less as email is, you can certainly inject more of the human element into it with some due diligence and structured approach. If it doesn't work, you can always go back to massive email broadcasts and play the numbers.
via +Entrepreneur 
Read More: http://gplus.ly/1hk3RoC

Are you backing up your important emails? Never lose email again when you back up your email at http://gplus.ly/1KHKA9m.

8 Great Ways to Get More Subscribers for Your Email List
Use a combination of these techniques on a consistent basis.
via +Entrepreneur 
Read More: http://gplus.ly/1WHLsCu

10 Tips to Ensure Your Emails Resonate in the Inbox
Personalization and relevance need to be at the core of every outbound message if it's to succeed in today's email-saturated world. With that in mind, here are 10 tips for companies that want to improve customer engagement with their email marketing campaigns.
via +MarketingProfs 
Read More: http://gplus.ly/1L95rUi

The 5 Magic Elements That Boost Email Marketing ROI Into the Stratosphere
For every $1 businesses spend on email marketing they generate about $40 in ROI. Find out how you can too.
via +Entrepreneur 
Read More: http://gplus.ly/1HkFsre

15 Retention Emails To Reduce Churn
Terrific examples of email campaigns that can help take an interested visitor to an active customer by focusing on the "onboarding" or "retention" process.
h/t +Stephan Hovnanian 
Read More: http://gplus.ly/1L95Kyg

BECOME A RESELLER
Your favorite email backup / archiving solution provider +Dropmyemail.com recently launched its new reseller portal. Through this reseller portal, our partners will now be able to perform user / account management, plan management, pricing, order provisioning, order fulfillment and more.
Learn More: http://gplus.ly/1GYyjL5

49 Email Marketing Tips for Beginners
Jack Simpson of Econsultancy focuses on 5 key areas to help you improve your email marketing campaigns.
via +Econsultancy 
Read More: http://gplus.ly/1CY9Tou

6 Emails To Send After The Sale
An often cited Adobe study from August 2012 showed that shoppers who had returned to an online store for at least the third time to place an order spent an average of five times more per purchase than a new customer. Knowing this, it makes sense to market to your customers after they make a purchase.
via +Practical Ecommerce 
Read More: http://gplus.ly/1J55Jfg

FREE WHITEPAPER! 
Have you downloaded our whitepaper Is Your Web Hosting Company Profiting From The Billion-Dollar Email Backup & Archiving Industry? If not, it is available to download for free!
Download Now: http://gplus.ly/1DKm1pZ

SaaS Email Archiving for Compliance
If you are using email to contact your patients, you really really need to understand and meet compliance challenges. According to the American Medical Association, the current fine for HIPAA violation is $1.5 million!
Read More: http://gplus.ly/1K9NPar

Would losing all your emails be a threat to your business continuity and general trajectory? How long could your firm survive without email and the data attached to it? 
 
Read our article 5 Ways Businesses Continuity Adds Value To Strategic Planning (http://gplus.ly/1fc95Ca) while you think about our last question and then let us know what you think!

4 Ways to Protect your Business from Phishing Scams
Great tips to protect yourself, your business and/or your clients against phishing. 
via +B2C 
Read More: http://gplus.ly/1WHMFK2

Are you backing up your important emails? Never lose email again when you back up your email at http://gplus.ly/1KHKA9m.

#emailmarketing #emailmarketingtips #marketers  
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Would losing all your emails be a threat to your business continuity and general trajectory? How long could your firm survive without email and the data attached to it?
 
Read our article 5 Ways Businesses Continuity Adds Value To Strategic Planning (http://gplus.ly/1fc95Ca) while you think about our last question and then let us know what you think!
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Brands Will Fumble Email During #SuperBowl - http://gplus.ly/1PE2gaP

Over the past few years, the Super Bowl has become known as much for advertising and marketing as it has for throwing, catching, and kicking a pigskin. According to Adobe Digital Index (ADI), we’re about to see another first in how consumers watch the game. In fact, we’ve reached a tipping point.

According to the study, half of those watching sports content will do so using smart TVs, mobile devices, PCs, or a gaming console. For the Super Bowl, specifically, 35% of Millennials plan to watch via a connected TV, and greater than 25% said they are very likely to download an app to watch. “TV viewership is becoming omnichannel,” said Tamara Gaffney, principal analyst at ADI. “We are entering a new frontier for online video.”

The “second screen” opportunity for Super Bowl advertisers this year is ripe. A recent Adobe survey found that U.S. consumers are multi-screening regularly, using 2.42 devices on average at the same time.

But there is a superpower within this multi-screen, omnichannel marketing mix that is potentially being overlooked: Email.

While brand marketers are readying their war rooms to capitalize on the next “Dunk in the Dark” moment on social channels this Super Bowl, email could be the route to market worth attacking hardest.

Read More: http://gplus.ly/1PE2gaP

#email #emailmarketing #advertising #technology
Super Bowl 50 is going to be remarkable for a number of "firsts," and not just on the field of play.
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Happy Friday and enjoy the game this weekend!
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5 Security Facts - http://gplnk.co/1P1ssvi

#Cybersecurity is everyone's responsibility! Let's help raise some awareness! Please give this a share!
 
5 Security Facts - http://gplnk.co/1P1ssvi

#Cybersecurity is everyone's responsibility! Let's help raise some awareness! Please give this a share!

Fact 1 – Improving your password is an extraordinarily powerful anti-hacking maneuver. Period.

Fact 2 – You can’t gauge security based on age. Many people assume that a PC or tablet is “clean” when they take it out of the box. Unfortunately, says International Modern Media Institute IT director Eleanor Saitta, hardware often contains dangerous software before you even use it.

Fact 3 – All applications, even the strongest, have flaws. It’s easy to think from outside the realm of security that it’s simply a matter of coding applications “correctly” in order to properly protect users. People who think in this way get very frustrated when hacks occur because it seems as if someone was grossly incompetent and simply wasn’t using the strongest technological standards. The fact is, of the millions of lines of code that the programmer needs to test, the hacker only needs to find one to exploit.

Fact 4 – There really should be SSL everywhere. Many people don’t think that HTTPS is right for their website because it’s only needed for login pages, payment pages, and similar situations. However, Peter Eckersley, a project contributor with the nonprofit Electronic Frontier Foundation, recommends that every website be protected with SSL certificates. If an SSL is not used for the site, it’s easy for anyone to spy on what materials users are accessing and even to doctor information.

Fact 5 – Cloud poses a different set of challenges. Leigh Honeywell, a security developer for one of the most prominent cloud providers, said that data protection in the cloud versus that of an individual network (such as a business’s servers) is that the cloud is like an apartment building, while the traditional system is like a house. If the apartment building has a security guard, that person will have a lot more information and knowledge about how to protect the building than would the typical homeowner. Cloud technology has an additional advantage too, a relatively simple and obvious one, says Honeywell: “Cloud services are able to correlate data across their customers, not just look at the ways an individual is being targeted.”

#security #cyberaware #cybercrime #cyberattack #hacker #ddos #virus #malware  
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Cesky 
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Measuring the Effectiveness of #EmailMarketing

Intelligent, all-encompassing email tests conducted on an ongoing basis, empower companies to clearly define their best practices and leverage the results to achieve lasting business success. This article will help you understand what you should be testing: http://gplus.ly/1X1re5I

And, BTW, don't forget to backup your email: http://gplus.ly/1UdaFCv

#email #emailmarketingtips #backup  
Comprehensive testing of email marketing programs is a vital objective for contemporary business organizations to achieve. While run-of-the-mill email marketing software help execute regular, minor tests; they do not offer comprehensive email tests that can help organizations acquire crucial business insights.
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Do you have any additional tips to add?
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Do Your #Email Habits Actually Make You Less Productive? 

If so, here are 12 tasks to get back in control of your inbox and your day that every businessperson needs to know about.

1. Email is addictive -- avoid that first temptation to check.
2. Set firm email boundaries and respect them. 
3. Understand that every time you do that one "quick" email, that interruption radically diminishes your concentration and flow on the other, higher value work you were doing.
4. Leverage your staff (e.g. personal assistant, etc.) to screen your email. 
5. Turn off your auto send-and-receive function (or at least reduce the frequency it downloads new email).
6. To get less email, send less. The more you send, the more you get.
7. To get less email, age your email before you reply. 
8. If you're involved in a frustrating back-and-forth conversation by email due to hazy understanding on either side, just pick up the phone or speak in person.
9. In replying to a long conversation thread, pull up the key information to the top of the email.
10. Don't use email to manage your tasks or to manage your team's tasks. 
11. Learn your top five email recipients' preferences. 
12. Use powerful subject lines to streamline the time it takes for your team to process and find email.

Read each of these tips in more detail on +Inc.
http://gplus.ly/23ypQfp

Also, don't forget to backup your email (http://gplus.ly/1UdaFCv)!
Here are 12 tasks to get back in control of your inbox and your day every businessperson needs to know about.
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Great tip +Shama Patel 
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This is another reason why you might want to try our #email backup service! http://gplus.ly/1UdaFCv

In the event that your email provider is down and you do not have access to your emails, you can view them on +Dropmyemail.com. We provide a straight forward interface to view all your emails via our web interface. The interface supports multiple email accounts.

via +Exclaimer 
 
Two separate outages meant Microsoft's biggest customers haven't had access to #email for several days.
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Sakra. Tady ten řidičák taky není.
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Backing Up #HIPAA Data - http://gplus.ly/1JjoQ5Z

You may (or may not) know that the HIPAA Final Omnibus Rule ramped up the responsibility assigned to business associates such as hosting companies and other service providers; so what's the most business-savvy way to move forward?

In our blog post, we cover ways to reduce risk when you work with healthcare companies. Click here to read the article: http://gplus.ly/1JjoQ5Z

#backup #healthcare #hosting #business
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One Email To Them All

A detailed study from #email #marketing provider +GetResponse shows many email marketers are not using personalization and other key capabilities.

Although targeting is considered a mainstay of modern digital marketing, the report astoundingly found that 42 percent of marketers send everyone on their list the same email. And the report said that only four percent use behavioral and survey data for personalizing emails and targeting.

While the report verifies “email remains one of the top revenue generating channels with the greatest ROI [return-on-investment],” it also shows “there is still room for improvement [when] it comes to advanced marketing techniques like data segmentation, testing, measurement and optimization.”

Read More: http://gplus.ly/1mh2uZF

Interestingly, affiliate marketers seem to be getting it right and report the best ROI with email marketing out of the surveyed industries. 

So if you want to improve your ROI, you should be segmenting and personalizing your email. Oh, and don't forget to backup your email: http://gplus.ly/1UdaFCv

#email #emailmarketingtips #backup  
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The report also includes some suggested best practices, like “let the email team own the list growth process,” optimize how often you send, or test your subject lines to increase opens.
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Don't be the weak link! And, don't forget to backup your email (http://gplus.ly/1UdaFCv) as well as your websites and databases (http://gplus.ly/1Mu1FVB)!
 
10 Stupid Moves That Threaten Your Company's #Security

Are you the weakest link? +InformationWeek lists 10 boneheaded moves that you should avoid to reduce your chances of becoming the weakest security link at your company. Are you guilty of any of these missteps? What are you doing at your company to minimize potential security risks?

1) Lazy Encryption
Surprisingly, 30% of the 1,700 IT decision makers who were polled in a recent Sophos survey indicated their organization failed to always encrypt their corporate financial information, and 41% said they only occasionally encrypted files filled with valuable intellectual property.

2) Infected BYOD
Half of employers by 2017 are expected to require their workers to use their own devices for work-related tasks, research firm Gartner predicted. But with Bring Your Own Device (BYOD) comes certain security problems, notes Bruce Snell, security and privacy director with Intel Security. Consumers are known to unlock their phones, otherwise known as jailbreaking the phone, and then engage in the risky business of downloading apps outside of Apple's App Store, which undergo a vetting process by Apple before they are included in the store.

3) USB Clutter
One security risk also comes from employees putting data on USB devices and not cleaning, or removing unneeded data, from the thumb drive after it has been used, said Michael Angelo, chief security architect at Micro Focus. "The question is, can the USB device be lost or used by someone else?" Angelo said. "If so, will the sensitive data still be on it? In any case, could the data be exposed on the USB device?"

4) Social Media Blabbermouth
With social media, it's hard not to be, well, social. But there is one huge drawback for those who are blabbermouths. They can give the proverbial bad guys enough information to become a target of a security attack, not to mention a wealth of information about the best approach to take, Sadowski said. "By posting a lot of sensitive details about your job, your role, your responsibilities, that may be unsafe use of social media," he noted. For example, an Oracle database administrator may tout how many servers they are responsible for and the work-related apps that they know well. An attacker may want to target this "high-value" user because by breaking into their computer or mobile device, they receive more bang for the buck in terms of their effort. The same can be said for the administrative assistant to the CEO of a company.

5) Delayed Updates
Although it can be annoying to receive an alert or ping to do an update to your computer or device while under a crushing deadline to complete some work, security experts across the board say don't delay. "People need to update when they get the notice, because it will keep them resistant to attacks," Sadowski said. "When a patch is issued, often a vendor will do this based on a security vulnerability that is out there, and an employee will be at an increased risk if they don't apply the update in a timely manner."

Read the rest on +InformationWeekhttp://gplus.ly/1ZZ5Qhl

Don't forget to backup your email (http://gplus.ly/1UdaFCv) as well as your websites and databases (http://gplus.ly/1Mu1FVB).
As you walk through the door of your company each morning, you are potentially poised to be the weakest link in your organization's defense against hackers and malicious attackers. Here are the 10 boneheaded moves you make -- often without realizing the security risk.
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Backing Up #HIPAA Data - http://gplus.ly/1JjoQ5Z

You may (or may not) know that the HIPAA Final Omnibus Rule ramped up the responsibility assigned to business associates such as hosting companies and other service providers; so what's the most business-savvy way to move forward?

In our blog post, we cover ways to reduce risk when you work with healthcare companies. Click here to read the article: http://gplus.ly/1JjoQ5Z

#backup #healthcare #hosting #business
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Healthcare is a tricky market to tackle. However, the revenue potential is incredible. You just need to make sure that everything is properly encrypted and fully compliant.
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Happy #DataPrivacyDay!
These articles and tips should get you thinking about where your data is and how you can protect it.

Before you wipe your computers or devices off, don't forget to backup your email (http://gplus.ly/1UdaFCv) as well as your websites and databases (http://gplus.ly/1Mu1FVB). 
 
Do you know where your #data is? 

Today is #DataPrivacyDay (yes, it sure is), and as you are reading this, companies are collecting everything they can about you. Yep, you're a walking, talking data source.

Data Privacy Lab director Latanya Sweeney said that right now the average person has no idea just how much personal data is bought and sold. That particularly applies to health care data, which gets anonymized -- supposedly -- and sold to a network that remains obscure.

"The purpose is kind of mysterious," said Sweeney, who is a former chief technology officer for the Federal Trade Commission. Read More on +CNET: http://gplus.ly/1SMVDp5

National Privacy Day is a great day to clean off old machines and safely recycle them. Michael Kaiser, executive director of the +National Cyber Security Alliance recommends to first make sure you’ve saved everything you need by either transferring it to a new machine, putting it on a portable hard drive or storing it in the cloud.

If it's got iTunes on it, deauthorize the account.

Now you need to clean the device — just deleting the files doesn’t make them go away. For many phones and tablets, you can do a factory reset to wipe them clean. But beware — once done, it can’t be undone.

For Apple computers, you need to erase the hard drive. Apple offers step-by-step instructions for how to do this.

If you have a PC, you’ll need to run a program that overwrites the hard drive. There are dozens of programs that will do this, just find one you like, Gitkos said. Read More on +USA TODAY: http://gplus.ly/1SMVYrP

Kevin Shahbazi, CEO of a cloud-based password management system has a number of tips to share:

Secure Your Phone with a Passcode and Set a Timeout -- Locking your phone and computer with a password or pin is an obvious, but often overlooked step in protecting your personal information. If someone gets a hold of your phone or computer, a passcode or pin locks them out from actually accessing anything. You should be able to set up a 4-digit or 6-digit PIN. After you set the screen lock on your device, set a timer so that you’re prompted to enter the PIN or passcode after a short period of inactivity.

Sharing ISN’T Caring -- From your Netflix password to credit card numbers to naked photos, it’s convenient to share content online... but it also comes with tremendous risk. Sharing your personal information through email or text makes you more vulnerable to attack since your accounts are accessible by more than one person. Before you share something think twice. Make sure you trust the person you’re sharing the information with, and share sparingly. And when the person no longer needs the password, it should be updated immediately.

Take Two Steps Ahead -- Two-step verification, also called two-factor authentication or 2FA, is becoming more and more popular today, and is proving to be an effective method to protecting your passwords. Two-factor verification has two layers of security for optimum protection. It requires a password and username as well as something that only that user has access to, like a one-time code that gets sent to your phone, or your fingerprint. You should enable two-factor authentication for services and apps like your email account or your password manager, as well as set it up to prompt you when taking certain actions on your smartphone like making a payment.
Always Install Updates -- Operating systems and apps installed on your smartphones, computers and tablets don’t just push out updates to inconvenience you. Companies are constantly updating their software with important patches for vulnerabilities, fixes for bugs and overall performance improvements. Install those updates as soon as you’re prompted so that you’re not risking your privacy or personal information.

Don’t Share Sensitive Data When Using Public WiFi -- Whether you’re at Starbucks or the airport, free WiFi is available almost everywhere you go these days. Using open WiFi is almost unavoidable, so if you’re going to connect to WiFi when you’re on-the-go, know how to do it safely. Don’t access anything sensitive on open WiFi like your bank account. If you absolutely have to, then change your password as soon as you’re on a trusted connection. Turn off WiFi when it’s not in use, so that you don’t accidentally connect to any available network. If you find yourself frequently using public WiFi, you may want to invest in a VPN or Virtual Private Network. This prevents anyone from seeing what you’re doing on your network.

Finally, don't forget to backup your email (http://gplus.ly/1UdaFCv) as well as your websites and databases (http://gplus.ly/1Mu1FVB).

Hopefully, this info will get you at least thinking about ways to protect your privacy online. Do you have any tips to add?

#privacy #security #technology  
As you're reading this, companies are collecting everything they can about you. Some groups want to do something about it.
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Avoiding #Email Misunderstandingshttp://gplus.ly/1UdaFCv

This needs a reshare! Remember, it's not what you said, it's how you said it. Or, at least that is the usual misunderstanding via email communications as it is so hard to "hear" the "how you said it".
 
Avoiding Misunderstandings When Communicating via #Emailhttp://gplus.ly/1UdaFCv

Let's face it ... written communication is hard. Without visual cues like a smile or hearing the tone of voice in which something is said, our interpretation may not be at all what the sender intended to say.

By understanding that what you write in an email might come across different than you intend, you need to put a little extra effort into writing it in the first place. 

Obviously, anything you wouldn't feel comfortable saying to someone in person should not be said in an email, text message, or in fact, at all. Also, if you need to deliver bad news or discuss something very serious, a phone call is probably a better alternative.

Although many of us tend to like to be brief or get straight to the point, especially with business related emails, don't skip the pleasantries. Again, without that face-to-face greeting, smile, or handshake, an impersonal email can come across more negative than neutral.

Take care to choose the right words. Don't be overly formal or informal. Don't be overly curt but don't write a novel. David Shipley and Will Schwalbe, authors of "Send: Why People Email So Badly and How to Do It Better", say, "the words you choose can be formal, casual, or somewhere in between; they can be literal or figurative; they can be precise or vague; understated, correct, or exaggerated; simple or complex; common or rare; prosaic or poetic; contracted or not." The point is to think about what you are going to say and how you are going to say it, as well as how it might be interpreted.

It should go without saying that you should never write an email if you are, in fact, angry with the person on the receiving end. Give yourself time to cool off.

Misunderstandings in written communication can make things awkward ... or worse, they can damage a professional relationship. If you are ever in doubt about what someone really meant by that last sentence ... pick up the phone and talk it out.

And... of course, don't forget to backup your emails!!! Visit our website to get started: http://gplus.ly/1UdaFCv

#emailmarketingtips #communication #writingtips  
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Never lose data again! Automatic Email Backups in the Cloud.
Introduction
Dropmyemail provides a easy way to automatically backup your emails in the Cloud and to migrate your emails from one provider to another in the Cloud. It’s a free and simple two click signup process to get started.

Simple 2 Step Signup Process
Start backing up your email in 2 simple steps. Step 1. Create an account. Step 2. Enter the email and password of your email account to backup and we will take care of the rest.

User Friendly Automated Email Backup
Dropmyemail ensures that backing up your emails is simple and easy. With over 150 email configurations pre-loaded, both IMAP and POP, you just need to enter your email address and password - we will handle the rest. Backups take place automatically on a daily basis. Backups are incremental which means the same email is not backed up twice thereby saving you space. Thus, more space to backup more accounts at a lesser cost. So start backing up your Gmail, Yahoo, Hotmail, QQ, Sina and all other email accounts now.

Download, Restore & Migrate Emails with One Click
One of our most popular features is the restore and download functionality. You can easily download emails to your personal computer or simply, in case of accidental deletions, restore it back to your inbox with just one click. We also offer an email migration function that is very easy to use: After authenticating your new mail server, with a single click all your emails accounts and their respective emails (inbox, folders and sent items) will be migrated over.

View & Find Your Files via File Manager
Apart from emails, Dropmyemail also allow you to backup and share files. With the file manager, you can upload files that you want to backup and they can be accessed from anywhere. Apart from backing up your files, you can also share them via Facebook, Twitter, LinkedIn, email or send a customized link.

Secure Storage
We pay special attention to the security of your data. We ensure that no one other than you have access to your backup emails and files. All emails are pulled from the mail server using Transport Layer Security (TLS) or Secure Socket Layer (SSL) when available. The mails are then encrypted using one of the strongest block ciphers available – 256-bit Advanced Encryption Standard (AES). Each mail is encrypted using a unique key. The unique key itself is encrypted using a regularly rotated master key. This ensures your emails’ constant protection while we back them up.

View Your Emails Online
In the event that your email provider is down and you do not have access to your emails, you can view them on Dropmyemail. We provide a straighforward interface to view all your emails via our web interface. The interface supports multiple email accounts.

We also offer business solutions. Ensure your business continuity and protect your emails with Dropmyemail Business - the best cloud based email backup and archive solution available. It is specially designed for SMBs and does not require any installation. Click here for features and pricing: https://dropmyemail.com/business

We offer a win-win pay-as-you-go partnership model which can offer tremendous benefit to your business in increased ARPU and stickiness.

Our open REST APIs cater to most commercially available control panels. Moreover, our backup solutions can easily be integrated through leading hosting platforms such as cPanel, Parallels Automation APS 2.0, Plesk, WHMCS.

Featured on CNBC, Wall Street Journal and VentureBeat, we have nearly 1 million subscribers worldwide through our leading web and email backup platforms dropmysite.com and dropmyemail.com. Founded in Singapore in 2010, we have offices in 4 countries. Our strategic investors include 500 Startups and GMO Japan.

We are looking for qualified companies to become our partners and resellers. Our suite of services is perfect for:
  • Hosting Companies - Provide email, website and database backup as a co-branded or white-labeled solution as a stand-alone or integrated solution with their current offering.
  • Telecom Companies - Provide email, website and database backup as a VAS to the customer base.
  • Internet Service Providers - Provide website backup solution to the customer base.
  • Solution Providers - Leverage on our solution for backups and integrate with their web solutions.
  • Other online Distributor channels/network
Learn more about our reseller program, partnership benefits and our existing partners at https://www.dropmyemail.com/reseller