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Dovetail The Marketing Database Company
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Dovetail The Marketing Database Company's posts

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Marketers often fall victim to the glitz and glam of marketing software and forget the essential driving force behind the software—pristine marketing data. Read more at http://www.dovetaildatabase.com/marketing-software/

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Is your current marketing database solution REALLY doing the job?

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According to a recent SalesForce Marketing Cloud survey, only 17% of senior level marketers believe their marketing data is fully integrated. The key to a single customer view is fully integrated marketing data. http://www.dovetaildatabase.com/the-importance-of-a-single-customer-view/

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Accessing consumers at the right time, with the right message and the right channel are all a necessity of multi-channel marketing.

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Marketers know they need to turn their marketing data into insightful single customer views to learn how to market to customers and prospects to increase their bottom line.

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How do I know if I need a marketing database?
Some telltale signs include the following:
1. If you cannot identify and market to your best customers or best prospects.
2. If your organization is pulling together data from different data silos, performing various data hygiene and cleansing processes, and repeating this cumbersome process every time you execute a direct marketing campaign.
3. If you are spending more time chasing, manipulating, and stressing over data than you are engaging in marketing activities.
4. If you cannot trust your data—it has duplicates, inaccurate counts, and is not usable or ready for data-driven marketing campaigns.
5. If every time you contemplate a marketing campaign you get stuck at your marketing data because it does not effectively support your needs.
6. If you cannot track promotion history, measure campaign response, and continually improve your direct marketing effectiveness and efficiency.
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