Dove is committed to creating a world where beauty is a source of confidence, not anxiety – but all too often women are unsure of their own beauty. According to the Dove research study, The Real Truth about Beauty, 85 percent of women agree that every woman has something about her that is beautiful – but only 2 percent of women describe themselves as beautiful.
We believe that beauty should be for everyone – because when you look and feel your best, you feel better about yourself. This is a feeling that every woman should experience, and positive body image is something that all women should have.
Dove’s products deliver real care and help all women realise their personal potential for beauty. Our soaps, deodorants, and other products aim to deliver tangible improvement to the condition of your skin and hair.
Dove celebrates real women. Our Campaign for Real Beauty began in 2004 and is still going strong. By featuring real women in our adverts, we provide an honest and real portrayal of women and beauty.
Dove believes that everyone can make a positive difference in a young girl’s life. Since 2006, the Dove Self Esteem Project has helped to develop body confidence and body image for more than 12 million young people across the world. Along with a team of experts, we have created tools and resources to help you learn more about mother daughter relationships and to help young people everywhere develop good habits and body confidence.
To find out more about our products and our mission, check out the Dove website.