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Dov Hoffman
Works at Right Source Marketing
Attended Towson University
193 followers|3,224 views
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How often have you proofread your content only to have a hideous error jump out at you after you publish? Spelling, punctuation, grammar, and word choice do matter in your writing. The latest +Right Source Marketing post offers 8 tips for publishing error-free content: http://bit.ly/1qlc3E9
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Should you really bother with content marketing planning? In the latest +Right Source Marketing post, +Mike Sweeney offers insight on all that can go wrong in the absence of a solid content marketing plan, and gives tips for how lay the foundation for a successful strategy: http://bit.ly/1gtoWEL
In the absence of a content marketing plan, you can expect to run into a few common problems – learn how to avoid those problems with some basic planning.
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Negative feedback to content is part of the job, but when it is vague or unclear, it makes revisions challenging. Find out from +Right Source Marketing how to work through aimless, unspecific feedback to produce a stellar product when you revise your content: http://bit.ly/1m81VMN
What is a content creator to do with copy that someone doesn’t like but doesn’t really know why? Tips for getting that content right when you revise.
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Creating a top-notch white paper isn’t easy. And despite best intentions, many companies misinterpret the real purpose — and end up producing something more akin to a longwinded sales pitch. How can you create a white paper that piques the interest of your audience? http://bit.ly/PUEXOR
A white paper is one of the most powerful tools in your content wheelhouse, but it shouldn't be a sales pitch. Learn why and how to create a white paper that works.
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As part of your content strategy, include a plan for ideas, messages and themes that coordinates with your marketing goals and your company’s objectives. You’ll have a solid foundation to guide your content all year. Read the latest +Right Source Marketing blog to get started: http://bit.ly/1iJSdhF
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193 people
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Dov Hoffman

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Worried your content is not as clear as it could be? Download the new +Right Source Marketing checklist to keep the rules straight and fix your writing mistakes fast: http://bit.ly/1mVhism
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Even the most prolific content marketers run out of ideas now and then. Download this handy checklist from +Right Source Marketing for 10 ways to get the ideas flowing and keep your content pipeline full: http://bit.ly/O8L6Fj
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How did +PSA Insurance & Financial Services integrate a content marketing strategy with a new web site, social media, CRM system, and marketing automation platform? With the right partner. Find out how +Right Source Marketing delivered dramatic results in our new case study: http://bit.ly/1nG9oUk
Learn how modernizing PSA's brand image with a new website and comprehensive content strategy showcased the depth and breadth of the company's offerings.
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Musselman’s Apple Sauce had combined the sponsorship of a national figure skating show with support of breast cancer research, but its social media presence was slim. +Right Source Marketing helped them boost engagement and donations with a digital media campaign that surpassed traditional advertising campaigns. Get the details in our new case study: http://bit.ly/1lFl9vP
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How do you make sure your content cuts through the clutter? With 2 million blog posts published per day, good is no longer enough. You need to be great. The +Right Source Marketing 10-step checklist walks you through the steps to writing remarkable blog posts. Download it now: http://bit.ly/1fPgRKa
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People
Have him in circles
193 people
Christine Johnson's profile photo
John Sohl's profile photo
Garret Ohm's profile photo
Simon Chafetz's profile photo
Chris Frew's profile photo
Nicole Moenius's profile photo
Education
  • Towson University
    e-Business and Marketing, 2006 - 2010
Work
Employment
  • Right Source Marketing
    Marketing Manager, 2013 - present
  • COLUMBIA Technologies
    Marketing Specialist, 2010 - 2013
  • American Eagle Outfitters
    Sales Representative, 2006 - 2012
  • CareOne Debt Relief Services
    Contributing Writer, 2010 - 2011
  • MacKenzie Commercial Real Estate Services, LLC
    Marketing Assistant, 2009 - 2009
  • Constellation Energy
    Project Management Intern, 2009 - 2009
  • R2integrated
    Marketing Intern, 2009 - 2009
  • Enterprise Rent-A-Car
    Management Trainee Intern, 2008 - 2008
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Gender
Male