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Douglas Howatt
Works at Word-Guy.com
106 followers|69,377 views
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Basic Information
Other names
Word Guy
Story
Tagline
Writer, editor, B2B marketer. I'm a word guy.
Introduction
• Writing and editing for simple understanding of complex products and solutions.
• Reader-oriented copywriting, content development, positioning and messaging.
• Global marketing communications, strategy and execution.
• Agency, consulting and corporate experience in large and small organizations.
• Effective management of professionals on staff and outsourced.

I also follow motorsports, yoga, stone carving and such.
Bragging rights
2012 GDUSA American Inhouse Design Award: Hitachi Data Systems Website Homepage. http://www.gdusa.com/contests/aida13/winners/search.php?e=1052-1053
Work
Occupation
Word Guy: Lead Copywriter, Managing Editor
Skills
Copywriting, editing, integrated marketing, corporate marketing, brand strategy and execution
Employment
  • Word-Guy.com
    Word Guy, present

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Douglas Howatt

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Well, when you don't have Doug H, why stay open?
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So you're a marketing expert with a firm grasp of what people think? I was too until Google Feud. It's fun humility.
Play 'Family Feud' against the top-ten results in Google's autocomplete.
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Douglas Howatt

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There are some really nice commands that I didn't know about.

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A sad story, but perhaps the best headline ever written. (Thanks and hat-tips to Scott Mace and Esther Schindler!)
https://pbs.twimg.com/media/B6IXEd0CYAACeih.jpg
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Douglas Howatt

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If you want just a handful of tips, grab these.
 
* Ernest Hemingway’s Top 5 Tips for Writing Well*

Hemingway, who died on this day in 1961, on the four rules for writing well. Yes, tip number 5 is a surprise.

See the post for explanation.
http://rnmkr.me/1tuX0xO
Who better? Many business people faced with the task of writing for marketing purposes are quick to say: Hey, I’m no Hemingway! But really, who better than Hemingway to emulate? Rather than embracing the flowery prose of the literati, he chose to eschew obfuscation at every turn and write simply and clearly. So let’s see[ Continue Reading... ]
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Douglas Howatt

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None is? None are? Depends. I always struggle with this. Here's the answer.
None are? You were probably taught, as I was, that none is a singular pronoun because it stands for “no one” and as such takes a singular verb. Yet in the examples, none clearly refers to the cake and the pies, or “not any.” How can none, and other indefinite pronouns, sometimes be singular and ...
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Douglas Howatt

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Really, +Google Analytics? This is how you write help text?: "This value must be non-empty." Sheesh! How about "This value must not be empty."
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That's how I would write it! Actually maybe I would use "mustn't"
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Have them in circles
106 people
Jeff Lundberg's profile photo
James Harris's profile photo
Neeraj Kahal's profile photo
Purav Cheema's profile photo
Gary Shockley's profile photo
Lisa Rubio's profile photo
Simran Jit's profile photo
Jessica Wood's profile photo
melissa parrish's profile photo

Douglas Howatt

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The best copywriting begins before you start to write.
Sales and marketing is less about persuasion and more about understanding. It's far easier to succeed at making things people want, than it is to make people want things.
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Godspeed to the friends, families, and colleagues of those killed by cowards in Paris. We are all French today.
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Freedom isn't defined as "free choice" in all cultures.
 
The many different approaches to decision-making around the world:
Is the American obsession with individual freedom really such a great idea? What other cultures know about how to make good choices.
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Big birthday coming up in 2015?  No big. No really. Here's my latest article on medium.com.
https://medium.com/@word_guy/those-age-hurdles-no-big-8234df0e44c9
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+trevor howatt Welcome to Google+! Glad you liked the article.
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Douglas Howatt

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Don't write like any business exec. Write like the most successful business exec. See how in my latest blog.   http://word-guy.com/write-like-steve-ballmer-please/ 
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Douglas Howatt's +1's are the things they like, agree with, or want to recommend.
Google Feud
www.googlefeud.com

Play 'Family Feud' against the top ten results in Google's autocomplete.

Language of Facebook: Women talk about shopping, men curse
news.cnet.com

The largest ever linguistic study of Facebook postings concludes that we are all appalling cliches. Read this article by Chris Matyszczyk on

Johnson: When is a rule not a rule?
www.economist.com

A FRIEND of Johnson’s recently posted on Facebook a January 2011 article by Farhad Manjoo on Slate that began Can I let you in on a secret?

Changing The Creepy Guy Narrative
feedproxy.google.com

How being a writer helped me rewrite a sexist trope...for real. So a thing happened to me yesterday on the BART as I was coming home from wo

HDS Blogs: How You Like Me (Us) Now? - HDS Brand Blog
blogs.hds.com

Lucky me! I work with an incredible group of people each and every day. Folks that are bright, committed, and clearly enjoy what they do for

Hitachi Data Systems (HDS) - Data Storage Products Services Solutions
www.hds.com

Hitachi Data Systems (HDS) offers complete storage solutions for enterprises of all sizes.A single platform for all your data storage, trust

10 Steps to Becoming a Better Writer (Poster)
www.copyblogger.com

Back in the sweltering summer of 2007, I got a bit crazy. I wanted to get across to people that becoming a better writer is not something a

Are You Following the Cool Kids Online? | Men with Pens
menwithpens.ca

Feeling overwhelmed, tired and fed up of all the things you need to do if you want to succeed in online business? This article takes a close

The Introversion-Creativity Link: How to build your brain's "alpha power...
www.psychologytoday.com

Introversion and creativity from a neuroscience perspective By Susan Krauss Whitbourne, Ph.D....

To really understand social media, you first need to know its 30-year hi...
www.nickusborne.com

Many of the current crop of experts think they are the first to have their insights about social media. Unlikely. Contrary to what many beli

The Eminem Guide to Becoming a Writing and Marketing Machine | Copyblogger
www.copyblogger.com

Ten years back, my soon-to-be wife, Cindy, and I first noticed the bombarding beat for Marshall Mather's “My Name Is.” “What an ass,” I

Equinox Sexy Yoga Ad Gets Funny Parody, Dude
www.yogadork.com

Equinox Sexy Yoga Ad Gets Funny Parody, Dude

How to Pick the Right Name for Your Business
mashable.com

You've got the company set up and you're ready to go. But you can't move forward without a name! Here are tips on picking the perfect one.

The buckwheat crepes are delicious!
Public - 7 months ago
reviewed 7 months ago
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