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Doug Kessler
Works at Velocity Partners
Attended Cornell University College of Arts and Sciences
Lives in London
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Doug Kessler

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Can you lend us five minutes to take a survey about the effectiveness of the Velocity website? Best for people who know us, but if not, you can check out our site first, then answer a few questions.

Our dev team is kicking off a user testing project and this is the first step.

Your help would be much appreciated!
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Doug Kessler

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+Barry Feldman asked a bunch of top copywriters (and me) for a single tip on what makes for great copywriting. This is an impressive list and super-solid advice for any writer.  

One idea emerges more than any other. Can you guess what it is?
 
What is the essential ingredient of great copywriting?

#copywriting   #copywriters  
I hit up over 20 of the best copywriters and content marketers I know and respect to share their thoughts on the essential ingredient of great copywriting.
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Disruptive thinking from +Dharmesh Shah
 
My latest from the OnStartups blog.  I'm hoping that most people will know what the first rule is without even looking at the post.
A simple answer to the important question: When do you talk about disruption?
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Doug Kessler

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An empassioned rant about customer care(lessness).
From +Salesforce and by [Velocity]
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A scene from Typographically Speaking: A Conversation with Matthew Carter  (A Kessler brothers film). 

For type geeks and people who don't yet know they're type geeks.
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Doug Kessler

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Lead nurturing is a metaphor that's so well-worn we've forgotten it's a metaphor. If you re-define it, you'll get better at it. Here's how.
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Provocative and acute predictions from +Scott Brinker
 
Most people suck at accurately predicting the future. I’m one of them. I took my shot at the prediction hall-of-fame last year, predicting that Microsoft would spend more than $1 billion on acqusition(s) in the marketing technology space in 2015. I thought it was a reasonably solid bet. And when they tried to buy Salesforce …
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Stan the Man answers some quick questions with his usual velocity.
OneJump Web had the pleasure to interview Velocity’s managing director Stan Woods where he talked about the different content strategies that can get you on top.
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Standing ovation.  Despite the new centenary logo, these guys are the opposite of a couple of zeros.  Well done +Joe Pulizzi and +Robert Rose .
Joe and Robert celebrate 100 episodes of This Old Marketing with reflection, celebration, predictions, and a change in format. – Content Marketing Institute
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See the three workflow killers and what you can do for business process improvements to fix the drags on productivity and profit.
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People
Have him in circles
842 people
Thomas Haynes's profile photo
Christopher Ryan's profile photo
rhonda hurwitz's profile photo
Thats Journal's profile photo
Merin Laurel's profile photo
Priscilla Mark's profile photo
Sarah Powell's profile photo
James Cox's profile photo
Carla Johnson's profile photo
Collections Doug is following
Education
  • Cornell University College of Arts and Sciences
    Psychology, 1980 - 1983
Basic Information
Gender
Male
Story
Introduction
Co-founder and creative director of Velocity, the business-to-business marketing agency in London.
Work
Occupation
B2B Content Marketing
Skills
Content Marketing, B2B marketing, Technology marketing
Employment
  • Velocity Partners
    Co-Founder, 2000 - present
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
London
Previously
New York - Ridgefield CT - Ithaca NY