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Doug Kessler
Works at Velocity Partners
Attended Cornell University College of Arts and Sciences
Lives in London
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Doug Kessler

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#CMWorld is always a mirror on the entire discipline and the state of the market.  Here's what I've seen so far...
Content Marketing World is always a mirror of the entire industry. Here are my two big trends, plus some random highlights.
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Sharon Tanton's profile photoDoug Kessler's profile photo
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+Sharon Tanton Highly recommended. 
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Doug Kessler

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The (kinda) TRUE story of the birth of B2B performance marketing and the SCIENCE of B2B content marketing -- told through archive footage & funny voices.
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Uh - huh: what +Ann Handley  said.
As an automation-savvy marketer, you are focused on attracting attention, nurturing relationships, and then converting people into customers. (That’s vastly oversimplified, but basically accurate.). But it’s just as important to signal who is not a good fit for your business, right up front at the “attraction” stage. In other words, it’s just as important that we …
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Doug Kessler

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My 15 inner copywriter jerks.  Recognize any?
Really great B2B copywriting is rare -- because inside every great writer lives 15 awful ones. These are the kinds of copywriters we reject.
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In B2B, we're all hitting the same huge problem at the same time...
Why data fragmentation is the most pressing challenge facing every B2B marketing team right now.
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The next big front for Account Based Everything.
144 pages of insanely useful advice. For free.

(Disclosure: A Velocity project with Engagio)
The Clear & Complete Guide to Account Based Sales Development is your trusted guidebook for the ABSD Revolution.
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Woo! (With added Hoo!)
Warning: we get sweary when we get excited -- and we're really excited about this win...
Velocity, the London-based B2B content marketing agency won the Content Marketing Institute's Marketing Agency of the Year Award 2016!
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A public service announcement for all content marketers. 
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One magic word can improve every business document you ever write. The word is 'Goals' and failing to express them up-front is a top cause of failure.
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A look at what makes Whiteboard Friday, the awesome series by +Moz and +Rand Fishkin so damn good.
Whiteboard Friday is a B2B content marketing juggernaut: the most successful, longest-running video content series I know. Here's how it works.
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A Huge idea for B2B marketing in the age of data fragmentation. Franz Aman, Anish Jariwala and the marketing team at Informatica have done something unique -- and opened the kimono to share it in this book.
A review of The Marketing Data Lake, a new book about a revolutionary approach to big data marketing and total accountability.
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Collections Doug is following
Work
Occupation
B2B Content Marketing
Skills
Content Marketing, B2B marketing, Technology marketing
Employment
  • Velocity Partners
    Co-Founder, 2000 - present
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
London
Previously
New York - Ridgefield CT - Ithaca NY
Story
Introduction
Co-founder and creative director of Velocity, the business-to-business marketing agency in London.
Education
  • Cornell University College of Arts and Sciences
    Psychology, 1980 - 1983
Basic Information
Gender
Male