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Doug Kessler
Works at Velocity Partners
Attended Cornell University College of Arts and Sciences
Lives in London
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Doug Kessler

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Had fun with today's podcast....today and tomorrow we're featuring some heavy #contentmarketing  heavy hitters. I hope you have 7-8 minutes to listen. Featured today are +Joe Pulizzi +Michael Brenner +Doug Kessler +Chad Pollitt & +Katie Martell 
It's the best content marketing mantras from the top content marketers. Listen as these maestros of content offer up some great advice.
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Doug Kessler

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Why I love, love, love Follow The Frog. 

The first in a new Velocity blog series called, "Let's Steal From..." in which we analyze great content marketing so we can harness their mysteries for fun and, ideally, profit.
An analysis of one of the most successful branded videos for a non-profit: Follow The Frog by Max Joseph for the Rainforest Alliance. I LOVE this piece and wanted to take it apart and figure out why.
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CMO.com is a great example of branded content. In this interview, Tim Moran, editor-in-chief, explains how it got started and why it's so successful.
Adobe's CMO.com is one of the most successful B2B content marketing sites on the web. In this interview, Tim Moran, editor-in-chief, explains why.
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Insane Honesty is not like normal, professional, ethical honesty. 
This is different.
Please check it out -- and share it if you like it!
Marketers are trained to put their best foot forward and ignore the downsides of their products. This is about doing the exact opposite: finding your weakest points and showcasing them for all to see.
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+Fiona Campbell-Howes 's comment to my recent post on listicles was so good, I copied it from LinkedIn and stuck it in the post itself.
(Hope you don't mind, Fiona).
Listicles and number-based headlines refuse to die. Here are five reasons why and five things you can do instead of simply imitating them.
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+Chuck Kent did an excellent job on this. All about your content brand.
 
What is a #content brand... really? +Michael Brenner +Doug Kessler and +Chris Moody dive into that in detail in the latest #Branding Roundtable for +Branding Magazine, with yours truly as Moderator. ow.ly/KJ31o  
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Doug Kessler

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Excellent post by +Harendra Kapur on the busiest buzzword of all (and why it's poison). 
Here's why claiming to be customer centric is a bad marketing move – even if you really are customer centric
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The Velocity office dog gave a frankly one-sided interview on The Napa Growl last week.  Here is the real truth.
The recent interview with Zippy, our office dog, was less than forthright. Here is the real truth.
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Why sales needs to combat 'do nothing' before they can do anything.  Excellent stuff from +Bob Apollo 
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For the bird lover in your life. Very funny. #birding #birdwatching #birds
COPYRIGHT NOTICE: BoulderOak Films LLC provides this video for amusement purposes only, precious little amusement though it may be. In most cases, the media was created by BoulderOak Films LLC (which means I own it), or it is in the public domain (which means we all own it).
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A new post on the plague of listicles and why it's a disease we may all need to catch.

Also why simply aping the formula may not be the answer...
Listicles and number-based headlines refuse to die. Here are five reasons why and five things you can do instead of simply imitating them.
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+Ann Handley  looks at the difference between 'popular' and 'great'.
The crazy success of 50 Shades of Grey is proof that content doesn't have to be good to succeed. But is this what we should strive for as marketers?
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Have him in circles
793 people
Robert Ferrucci's profile photo
Kelly Brunton's profile photo
Phil Smith's profile photo
Mark Sherwood-Edwards's profile photo
Michelle Murphy's profile photo
Alex Chambers's profile photo
Site Guru's profile photo
Mark Thompson's profile photo
Miles Baltrusaitis's profile photo
Work
Occupation
B2B Content Marketing
Skills
Content Marketing, B2B marketing, Technology marketing
Employment
  • Velocity Partners
    Co-Founder, 2000 - present
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
London
Previously
New York - Ridgefield CT - Ithaca NY
Story
Introduction
Co-founder and creative director of Velocity, the business-to-business marketing agency in London.
Education
  • Cornell University College of Arts and Sciences
    Psychology, 1980 - 1983
Basic Information
Gender
Male