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Doug Kessler
Works at Velocity Partners
Attended Cornell University College of Arts and Sciences
Lives in London
847 followers|79,358 views
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Doug Kessler

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A Huge idea for B2B marketing in the age of data fragmentation. Franz Aman, Anish Jariwala and the marketing team at Informatica have done something unique -- and opened the kimono to share it in this book.
A review of The Marketing Data Lake, a new book about a revolutionary approach to big data marketing and total accountability.
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Say what?
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Excellent post by +Neil Stoneman on where marketing automation goes wrong. 
Marketing automation is a progressive B2B marketer's friend. But treat it as a sprint and you might never see the finish line
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The world needs young people to pursue careers in science, technology and engineering – but we also need a new generation of storytellers . . .
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Lead nurturing is a metaphor that's so well-worn we've forgotten it's a metaphor. If you re-define it, you'll get better at it. Here's how.
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Doug Kessler

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In B2B, we're all hitting the same huge problem at the same time...
Why data fragmentation is the most pressing challenge facing every B2B marketing team right now.
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Excellent post from +Neil Stoneman on the importance of analytics in content marketing -- and the two types who just don't get it.
B2B content marketing analytics are still emerging. What's stopping you from leading the charge to better, more creative content
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The Latest in the 'Let's Steal From' series. 
What can content marketers learn from Paths of Flight, the amazing video from GE Aviation? Lots and lots, actually.
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Excellent piece from +Sharon Tanton at  +Valuable Content Ltd 
If you want to make your business stand out in a crowded market, get clear on your perspective. Here's why you need one and how to uncover yours. It will make all the difference to how the world sees you.
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Can you lend us five minutes to take a survey about the effectiveness of the Velocity website? Best for people who know us, but if not, you can check out our site first, then answer a few questions.

Our dev team is kicking off a user testing project and this is the first step.

Your help would be much appreciated!
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+Barry Feldman asked a bunch of top copywriters (and me) for a single tip on what makes for great copywriting. This is an impressive list and super-solid advice for any writer.  

One idea emerges more than any other. Can you guess what it is?
 
What is the essential ingredient of great copywriting?

#copywriting   #copywriters  
I hit up over 20 of the best copywriters and content marketers I know and respect to share their thoughts on the essential ingredient of great copywriting.
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People
In his circles
299 people
Have him in circles
847 people
Jeff Roy's profile photo
Thomas Haynes's profile photo
Christine B. Whittemore's profile photo
Pratima Aravabhoomi's profile photo
Chris Olive's profile photo
mando kamal's profile photo
Adam Tinworth's profile photo
George Ryan's profile photo
cambodia news today's profile photo
Collections Doug is following
Education
  • Cornell University College of Arts and Sciences
    Psychology, 1980 - 1983
Basic Information
Gender
Male
Story
Introduction
Co-founder and creative director of Velocity, the business-to-business marketing agency in London.
Work
Occupation
B2B Content Marketing
Skills
Content Marketing, B2B marketing, Technology marketing
Employment
  • Velocity Partners
    Co-Founder, 2000 - present
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
London
Previously
New York - Ridgefield CT - Ithaca NY