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Doug Kessler
Works at Velocity Partners
Attended Cornell University College of Arts and Sciences
Lives in London
851 followers|79,789 views
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Doug Kessler

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One magic word can improve every business document you ever write. The word is 'Goals' and failing to express them up-front is a top cause of failure.
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Doug Kessler

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A look at what makes Whiteboard Friday, the awesome series by +Moz and +Rand Fishkin so damn good.
Whiteboard Friday is a B2B content marketing juggernaut: the most successful, longest-running video content series I know. Here's how it works.
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A Huge idea for B2B marketing in the age of data fragmentation. Franz Aman, Anish Jariwala and the marketing team at Informatica have done something unique -- and opened the kimono to share it in this book.
A review of The Marketing Data Lake, a new book about a revolutionary approach to big data marketing and total accountability.
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Say what?
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Excellent post by +Neil Stoneman on where marketing automation goes wrong. 
Marketing automation is a progressive B2B marketer's friend. But treat it as a sprint and you might never see the finish line
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The world needs young people to pursue careers in science, technology and engineering – but we also need a new generation of storytellers . . .
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Doug Kessler

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Uh - huh: what +Ann Handley  said.
As an automation-savvy marketer, you are focused on attracting attention, nurturing relationships, and then converting people into customers. (That’s vastly oversimplified, but basically accurate.). But it’s just as important to signal who is not a good fit for your business, right up front at the “attraction” stage. In other words, it’s just as important that we …
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My 15 inner copywriter jerks.  Recognize any?
Really great B2B copywriting is rare -- because inside every great writer lives 15 awful ones. These are the kinds of copywriters we reject.
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In B2B, we're all hitting the same huge problem at the same time...
Why data fragmentation is the most pressing challenge facing every B2B marketing team right now.
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Excellent post from +Neil Stoneman on the importance of analytics in content marketing -- and the two types who just don't get it.
B2B content marketing analytics are still emerging. What's stopping you from leading the charge to better, more creative content
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The Latest in the 'Let's Steal From' series. 
What can content marketers learn from Paths of Flight, the amazing video from GE Aviation? Lots and lots, actually.
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Excellent piece from +Sharon Tanton at  +Valuable Content Ltd 
If you want to make your business stand out in a crowded market, get clear on your perspective. Here's why you need one and how to uncover yours. It will make all the difference to how the world sees you.
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Have him in circles
851 people
Hamish Stokes's profile photo
Jacqui Woerner's profile photo
brian craig's profile photo
Stine Herdel's profile photo
Eric Wittlake's profile photo
David Leonhardt's profile photo
Joel Harrison's profile photo
Mark Simonson's profile photo
Marketing.com.au's profile photo
Collections Doug is following
Education
  • Cornell University College of Arts and Sciences
    Psychology, 1980 - 1983
Basic Information
Gender
Male
Story
Introduction
Co-founder and creative director of Velocity, the business-to-business marketing agency in London.
Work
Occupation
B2B Content Marketing
Skills
Content Marketing, B2B marketing, Technology marketing
Employment
  • Velocity Partners
    Co-Founder, 2000 - present
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
London
Previously
New York - Ridgefield CT - Ithaca NY