A Huge idea for B2B marketing in the age of data fragmentation. Franz Aman, Anish Jariwala and the marketing team at Informatica have done something unique -- and opened the kimono to share it in this book.
If you want to make your business stand out in a crowded market, get clear on your perspective. Here's why you need one and how to uncover yours. It will make all the difference to how the world sees you.