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Doug Haslam
Works at Stone Temple Consulting
Attended Emerson College
Lives in Boston
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Doug Haslam

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I am wondering why some  people think McDonald's was required to take the bait from Burger King's World Peace publicity stunt? I'm not so sure they did the wrong thing- their tone was a obit rude, but I'm not sure I agree with this article otherwise: http://www.inc.com/justin-bariso/burger-king-called-for-a-truce-with-mcdonald-s-and-mcdonald-s-totally-blew-it.html?fb_ref=Default
A PR stunt for peace day is quickly turning into a war between America's two burger giants.
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Hi Doug. I too think McDonald's response may have been a bit sanctimonious. Their dismissal could have been a little bit more light-hearted (It's burgers, not war, after all.) Having said that, I see no reason why a company needs to play along with a blatantly self-interested competitor. The distant number 2 (or is that 3 or 4 or 5?) competitor tries to hitch awareness of their brand to my number 1 brand? Come on. This is totally different from real consumers reaching out to my company. I respond to real people. I treat "brands" differently. They're not real people. And I approach them differently. Last thing: Nobody in my family of five was even aware of this (other than me through posts like this). So, it doesn't strike me as a mistake for McDonald's to not have brought more attention to it.
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Return of the Social Media Top 5: The Triumphant Revival and Other  Things That Aren't Dead Yet http://doughaslam.com/2015/08/17/social-media-top-5-the-triumphant-revival/
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Doug Haslam

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Pan-Mass challenge 2015 by Doug Haslam on Flickr.

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Doug Haslam

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Pan-Mass challenge 2015 by Doug Haslam on Flickr.

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Doug Haslam

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Doug Haslam

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A new Social Media Top 5, in which I twist myself into knots to say positive things about brand social media activity! wink emoticon 
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Have him in circles
7,575 people
Trond Hov's profile photo
Oliver Starr's profile photo
Dan Dashnaw's profile photo
Silsupa.w Silsupa's profile photo
Monito Banana's profile photo
Tom Bukacek's profile photo
Hamza Umar's profile photo
Tarun Tandon's profile photo
Chris Requena's profile photo
Education
  • Emerson College
Basic Information
Gender
Male
Other names
Dough
Story
Tagline
Social Media and PR writer; sometimes other topics
Introduction
Media/journalism professional turned communications/public relations/social media professional.
Work
Occupation
Public Relations, Social Media
Employment
  • Stone Temple Consulting
    Senior Marketing Consultant, 2014 - present
  • Voce Communications, a Porter Novelli Company
    Public Relations, Social Media, 2010 - 2013
  • SHIFT Communications
  • Topaz Partners
  • Sage Research
  • Schwartz Communications
  • WBUR-FM
  • The Christian Science Monitor
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Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Boston