The ability to target and reach individuals to deliver political news and influence policy will continue to migrate to platforms like Facebook, away from mainstream media outlets that ultimately erode journalisms impact on society.
Facebook's reach is already over 1 billion people, roughly 1 in 7 worldwide. The irony is the fact #Facebook as a platform isn't the problem. We are. We fail to vet, analyze, debate and publish opinions that create genuine consensus on important matters. We are getting lazy and click like buttons to save time. Good grief.
Rough times lie ahead, particularly for anyone born before 1980.