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Peter Dorfman Creative Services
29 followers -
Writing, editing, content marketing and social media marketing.
Writing, editing, content marketing and social media marketing.

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Rose is with the robots at the moment.
Rose is with the robots at the moment.

My first article in RedShift, the online magazine sponsored by the software powerhouse Autodesk, has just gone live. “Dancing With Robots Shows the Real Power Dynamic Between Humans and Machines” (September 20, 2017)    

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Content strategists are buying into the concept of Customer Journey Mapping as a tool for planning content authoring. I concur. I've been saying this for more than two years.

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Content strategists are buying into the concept of Customer Journey Mapping as a tool for planning content authoring. I concur. I've been saying this for more than two years.

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Individualizing customer experiences makes all the sense in the world. Individualizing marketing content? Give me a break.

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Rule No. 1: Don't insult people's intelligence.

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Rule No. 1: Don't insult people's intelligence.

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Rule No. 1: Don't insult people's intelligence.

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Rule No. 1: Don't insult people's intelligence.
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