- Trafalgar CommunicationsSpeaker, writer, podcaster, social media and communications consultant, present
- New York UniversityMasters Public Administration, 1978 - 1980
How to lose a follower in 7 ways | Social Media Today
Did you just lose a follower? Oh, we're sorry. We can help you with that.
How to Use Twitter Hashtags as a Prospecting Tool |
Discover how to choose relevant Twitter hashtags for your business, then use Twitter search to find conversations that put you in touch with
Now Google+ Shows You How Many Times Your Profile, Content Have Been Viewed
For those of you following at home, the social media metrics scorecard has another entry. Google Plus has added the number of views you or y
Content marketing is not synonymous with any old content related to mark...
Why content marketing and any old content related to marketing are NOT the same. Find out WHY you should care about content marketing.
Do your press releases & PR pitches stink? I can fix them! | What...
Book a Google Helpout session with me and I'll show you how to get your press releases and pitches read instead of deleted or laughed at in
16 Podcast Hosting Tips I Learned From Marketing Smarts
Content - These are the podcasting lessons I've learned after hosting 40 episodes of the Marketing Smarts podcast.
Resources to help you fact-check like a journalist
Not only are reporters pulling information directly from press releases more often, but with content marketing on the rise, PR pros must be
Marketing tip of the week: Learn how to pitch - Trafcom News Blog
To be more successful at marketing, read these tips about how to pitch. A pitch is not you reading your proposal!
Marketing tip of the week: Stop ignoring Google+ - Trafcom News Blog
We’ve all heard the jokes: “Google+ is a ghost town.” “Only Google employees use Google+.” Ha ha. Well, the joke’s over, my friends. If you
Basic equipment and software for podcasting - Trafcom News Blog
List of basic equipment and software to get you started podcasting. You don't need to spend a lot to be a podcaster.
Are you podcasting? The Podcast Scripting Book is now available - Trafco...
Podcasting? The Podcast Scripting Book shows why you should (and why you should not) write a script. It also shares tips for reading a scrip
Trafcom News Podcast 127: Three tips to attract, convert and keep client...
Three marketing tips to help you attract, convert and keep clients. An interview with Robert Clarke and Chris Barnes of Op-Ed Marketing.
How to get hired, plus other tips for speakers - Trafcom News Blog
How to get hired, plus other speaking tips for public speakers and those who want to become speakers.
Secrets of podcasting success: A Silicon Halton meetup - Trafcom News Blog
Have you ever thought of adding audio podcasts to your marketing mix? If you’re curious at all about podcasting, I hope you’ll join us for t
Upcoming Toronto events and workshops - Trafcom News Blog
Upcoming events and workshops in the Toronto area for communicators and marketers. Winter/spring 2014.
How the Founder of Buffer Tweets: The System and 5 types of Tweets to Ke...
Our CEO Joel recently changed the way he thinks about sharing on Twitter, and I really like his new approach. And if you just take a brief g