Have you ever noticed the little blue tick on some Twitter accounts? This signifies that the account has been verified by Twitter, and is often awarded to celebrities and public interest sites to identify them as genuine.
Previously it has not been possible to apply for verification of your account, but Twitter has announced that any user can now request verification.
Verified accounts will not be awarded simply by request: a user will need to show that their account is genuine and of public interest.
With the rise of fake and cloned accounts there is a real benefit in obtaining that little blue tick.
If you have requested verification of your Twitter account I'd love to hear about your experiences of the process.
Another question to ask, is how many of us who are not particularly well known in "music, acting, fashion, government, politics, religion, journalism, media, sports, business, and other key interest areas", have had their account hacked, faked or phished?
Not me so far.
And the fact that Twitter itself has stated that: "Accounts that don’t have the badge next to their name but that display it somewhere else, for example in the profile photo, header photo, or bio, are not verified accounts", raises questions as to how many people will be savvy enough to actually recognise the accredited genuine account from the fake accredited genuine account which, if the case, makes a complete mockery of it all.
As they say. Beware of ticks in the summer time.