Don McCauley is a marketing strategist with over 30 years of experience. He helps individuals, small businesses, authors and professionals create low cost and no cost publicity and marketing campaigns to increase sales. The primary goal is to demonstrate how anyone can develop a massive marketing and publicity campaign for little or no money.
This is accomplished by utilizing cutting edge strategic marketing and publicity resources. The goal is always to produce bottom line results
* Don serves as facilitator of the Free Publicity Focus Group
* Don is the Co-founder of 'Book Marketing
- The Authors Marketing Powerhouse'
* Don serves as host for several 'Authors Show
' radio programs
He is an author and currently writes for regional and national print and electronic publications. He is an Inbound Marketing Certified Professional. View the resume on the Free Publicity Focus Group site
Prior to establishing his own marketing and publicity consulting business, Don spent many years as a marketing manager and trainer for several large US corporations. He has also personally built three highly successful service businesses from scratch across three different industries.
He spent 8 years as marketing director of a regional corporation. During this time he was responsible for developing, implementing and managing marketing and publicity campaigns involving:
* direct mail
* trade shows
He then switched sides and entered the field of print media.Media Experience
After a period of time serving as Director of Sales for a regional newspaper, he eventually moved on to start a highly successful regional magazine, serving as editor.
It was here, during his time in print media, that he began to realize the enormous potential for building publicity and marketing campaigns using free publicity resources in both traditional and electronic media.A Unique Perspective
Based on this he started the Free Publicity Focus Group. He brings a unique perspective to any situation, as he has sat on both sides of the table. He now shares his successful, real world experience, his strategies for gaining free publicity and his methods for building campaigns for little or no money with hundreds of companies and individual clients.