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Don Mathis
Works at US Navy
Attended Harvard Business School
Lives in New York
219 followers|32,146 views


Don Mathis

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There’s no grasping millennial buying power without nabbing their longing for yesteryear. From the launch of Penguin’s “Mad Libs” app to “The Splat,” Nickelodeon’s new ’90s programming lineup (which has a sure-footed social presence), nostalgia marketing has never been a more effective advertising tool. The evidence is everywhere in all media: as streaming music soars, do...
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Kinetic was a proud co-sponsor for Ad Age’s Data Conference, the year’s most seminal moment in social. The conference explores the current marketability of data from CRM to social media, so that agencies can properly interpret it for their clients in a myriad of ways. Having the necessarily skills for leveraging data-learned lessons helps creatives...
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Pinterest Pulls The Trigger On Its Ads API via adexchanger #socialmedia   #pinterest  
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Read the latest Q1 2015 Social Trends Report Update from Kinetic Social! #socialmedia   #digitalmedia
This week, we put out our Q1 Social Trends report, highlighting results we’re seeing on campaigns run via our social marketing platform. After we released the report, we realized that one of the data points regarding Twitter campaign spend by platform wasn’t telling the whole story. Page 9 of the report has the details: Download it...
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Latest Kinetic Social study with a top insurance company to drive website traffic! Learn more below!
The third largest personal insurance company in the U.S. partnered with Kinetic Social to drive site traffic and engagement with an online Driver’s Ed Quiz. The intriguing creative content featured on Facebook and Twitter asked: “Can you still pass Driver’s Ed today?” The interactive quiz measured driving knowledge, sending users offsite to the insurer’s website....
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DOD cyber security strategy to focus on defending military and national-interest networks #cybersecurity  
WASHINGTON, 1 May 2015. Cyber security experts in the U.S. Department of Defense (DOD) are focusing on defending DOD networks, systems and information, as well as on defending U.S. national interests against cyber attacks, as well as providing integrated cyber capabilities to support military operations and contingency plans.
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The week's events @Kinetic Social
Wrapping up this week’s social trending news! This week we published our Q3 Social Trends Report, detailing promising progress for our campaigns, including the success of Facebook carousel ads and our partnership with Instagram’s Ads API program. The results from our report–that of Facebook’s carousel ads and autoplay videos–were featured in a widely circulated article...
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Inside Google's Secret War Against #Ad Fraud #google  
Elite underground squad battles the bots that waste $6.3 billion in digital advertising dollars
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Why #Company   #Culture Is More Important Than Ever via Entrepreneur 
Company culture is more important than ever, as it's quickly proving to be a 'must-have' rather than a 'nice-to-have.'
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Kinetic Is One of the First Ad Partners to tap into Pinterest’s Discovery Engine #pinterest   #kineticsocial
Today Pinterest officially announced the launch of its Ads API Partner program, and we’re proud to say that Kinetic Social is one of the initial partners selected to help brands and agencies connect with consumers through this important social discovery engine. Advertising on the Pinterest platform has been in demand for quite some time, and...
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Kinetic Culture: Climbing to New Heights with WWF! #kineticsocial   #digitalmarketing  
Here at Kinetic, we really do like animals. So much so that members of our Toronto team climbed the Canada Life CN Tower, the tallest free standing structure in the Western Hemisphere, to help raise money and awareness for the World Wildlife Fund this past weekend. The team (from left to right, above) Carmelo Volpe,...
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From Social To Paid, Viralnova’s Clickbait Journey #socialmedia   #adexchanger  
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Social Media Technology
General management & leadership. Entrepreneurship. Social media. Cybersecurity.
  • US Navy
    Commanding Officer, 1993 - present
    Commanding Officer of a selectively staffed joint-service reserve combat logistics unit. Specialties/qualifications include Expeditionary Combat Logistics, Anti-Terrorism (including cyber and physical force protection), Communications/Intelligence, and Naval Aviation. Top Secret/Sensitive Compartmentalized Information (TS/SCI) Department of Defense (DoD) security clearance held.
  • Kinetic Social
    CEO & Co-Founder, 2010 - present
    Co-founder & CEO of Kinetic Social, a social data technology company. Have led Kinetic from its launch through its emergence as a clear leader in the industry today.
  • EpicAds
    CEO, 2008 - 2010
    CEO of EpicAds from 2008 to 2010, an ad network backed by TA Associates and Stripes Group. EpicAds grew from $65 million to $200 million in annual revenue before being merged with Connexus Corporation (Oak Capital Partners, Insight Venture Partners and Idealab).
  • EpicAds
    COO, 2006 - 2007
    COO of EpicAds (formerly, AzoogleAds) from 2006 to 2007, an ad network backed by TA Associates and Stripes Group.
  • EpicAds
    SVP, Technology, 2005 - 2006
    SVP, Technology of EpicAds (formerly, AzoogleAds) from 2005 to 2006, an ad network backed by TA Associates and Stripes Group.
  • AlixPartners LLP
    Vice President, 2003 - 2005
    Turnaround & operational restructuring adviser, with an emphasis on performance improvement.
  • JPMorgan Capital Partners
    Vice President, 2001 - 2003
    Private Equity firm based in NYC.
  • Small World Sports
    COO, 1999 - 2001
    Chief Operating Officer of the online fantasy sports company Small World Sports (backed by Flatiron Partners, Chase Capital Partners and NBC). During tenure as COO, oversaw the development of Small World’s sites into the top rank of all web properties, and helped sell the company to The Sporting News (Paul Allen’s Vulcan Ventures).
  • McKinsey & Company
    Senior Associate, 1997 - 1999
    Strategy consultant.
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New York
Contributor to
Don Mathis: Kinetic Social CEO. Cybersecurity Specialist. Naval Officer.
Don Mathis is the CEO and Co-Founder of Kinetic Social, a social data technology company he has led from its 2011 launch through its emergence as a clear leader in the industry today. In addition, Don provides cybersecurity consulting services, with a specialty in cyber fraud detection and forensic analysis, to law enforcement agencies and private firms. He is also a Naval Officer on reserve service, presently serving as Commanding Officer of a joint-service combat logistics unit. He holds an MBA from Harvard Business School.

About Kinetic Social 

Based in Manhattan, Kinetic Social offers both products and services to assist companies with the most efficient and useful marketing for their brands. Services include: strategic, managed and Saas, while products include: the planning suite, management suite, creative management suite, multivariate testing suite, reporting suite and programmatic RTB. 

Kinetic focuses on getting to know and understand its clients' brands and pursues the best services and Kinetic products for your brand. By getting to know its client brands, Kinetic works to create the best marketing solutions for its brands. 

Bragging rights
ceo, technology savvy, business leader
  • Harvard Business School
  • Vassar College
    Asian Studies, 1990
Basic Information
Don Mathis's +1's are the things they like, agree with, or want to recommend.
Global consequences of corruption

Small, incremental bribes can create a moral climate where large-scale corruption becomes pervasive

Renegades Prolong U.S.-Iran Rapprochement

Forces opposed to a rapprochement between Washington and Tehran might not derail talks but will try to slow them down.

Meet The Team: Daniel Capelan - Kinetic Social

Mantra “Never give up! Failure and rejection are only the first step to succeeding” – Coach Jim Valvano The reason I chose this quote as my

Succeeding with the Reach & Frequency Tool - Kinetic Social

By Matt Grierson, Product Manager One of the most important aspects of advertising is being able to accurately plan and predict the delivery

Connected homes can be easy targets for hackers, says cybersecurity firm

Security-as-a-Service provider Synack tested more than a dozen connected-home devices and found that nearly all could be breached without mu

The US Navy Is Building Precision Laser Weapons | The National Interest ...

Lasers and directed-energy weapons are virtually certain to play a large role in protecting America's surface fleet.

Are Submarines About to Become Obsolete? | The National Interest

America and others have "sunk" trillions of dollars into advanced submarines. They could simply become the next battleship.

Resetting the U.S.-Israel Alliance

There are many who disparage the U.S.-Israel alliance, calling it counter-productive to U.S. interests and stability in the Middle East. Ric

5 Options for Attribution Modeling with Analytics Engines (Social Wrap U...

1. Traditionally, marketers have relied on one specific model, “last click,” because that was all that was readily available to us. Today, h

Facebook continues its Conquest of the Digitial Ad World - Kinetic Social

by Don Mathis, Kinetic CEO As we move into 2015, few observers fully understand Facebook’s ongoing evolution from a social media network int

'Six Iranians, including a general, killed in Israeli strike' | The Time...

Sources close to Hezbollah say 3-car convoy was hit Sunday, killing 12 people in all; Iran names one of the dead as General Mohammad Ali All

If North Korea Did Hack Sony, It's a Whole New Kind of Cyberterrorism | ...

If North Korea really did it, it would be the first time an organized, foreign cyber threat has waged a destructive attack on private citize

Do Product Managers Need to Know How to Code? | Kinetic Conversations

As a Product Manager, is it important to know how to code? Our Product Manager Matt Grierson weighs in.

Kinetic Gives Back, the TD Foundation | Kinetic Conversations

The Kinetic Team with TD Foundation founder, Tom Deierlein. We were proud to sponsor the TD Foundation's annual gala this year. The TD Found

Kinetic Kids | Kinetic Conversations

Check out some of our favorite models wearing our new look.

Facebook PMD Kinetic Social Looks to Humanize Data with Audience Perform...

Putting a face on Facebook data? That’s what one Preferred Marketing Developer is trying to do, as Kinetic Social announced the addition of

The Kinetic Social Platform Incorporates Latest Facebook Business Manage...

See how the KSP incorporates Facebook's new Business Manager over on Kinetic Conversations.

Bringing Campaigns to Life with Facebook Lookalike Audiences | Kinetic C...

VP of Ad Ops & Campaign Management, Stephen Blake explains why Facebook Lookalike Audiences are the key to any social campaign.

CEO Don Mathis Interviewed by AlleyWatch | Kinetic Conversations | Kinet...

Our CEO Don Mathis was recently interviewed by AlleyWatch, see what he had to say about the process of funding a startup.