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Don Mathis
Works at US Navy
Attended Harvard Business School
Lives in New York
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Don Mathis

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Read the latest Q1 2015 Social Trends Report Update from Kinetic Social! #socialmedia   #digitalmedia
This week, we put out our Q1 Social Trends report, highlighting results we’re seeing on campaigns run via our social marketing platform. After we released the report, we realized that one of the data points regarding Twitter campaign spend by platform wasn’t telling the whole story. Page 9 of the report has the details: Download it...
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Don Mathis

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Latest Kinetic Social study with a top insurance company to drive website traffic! Learn more below!
The third largest personal insurance company in the U.S. partnered with Kinetic Social to drive site traffic and engagement with an online Driver’s Ed Quiz. The intriguing creative content featured on Facebook and Twitter asked: “Can you still pass Driver’s Ed today?” The interactive quiz measured driving knowledge, sending users offsite to the insurer’s website....
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DOD cyber security strategy to focus on defending military and national-interest networks #cybersecurity  
WASHINGTON, 1 May 2015. Cyber security experts in the U.S. Department of Defense (DOD) are focusing on defending DOD networks, systems and information, as well as on defending U.S. national interests against cyber attacks, as well as providing integrated cyber capabilities to support military operations and contingency plans.
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#global  summits #2015 
Information on the upcoming global summits happening in 2015 across the globe.
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Don Mathis

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Kinetic Culture: Climbing to New Heights with WWF! #kineticsocial   #digitalmarketing  
Here at Kinetic, we really do like animals. So much so that members of our Toronto team climbed the Canada Life CN Tower, the tallest free standing structure in the Western Hemisphere, to help raise money and awareness for the World Wildlife Fund this past weekend. The team (from left to right, above) Carmelo Volpe,...
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From Social To Paid, Viralnova’s Clickbait Journey #socialmedia   #adexchanger  
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IoT considerations for CIOs #technology  
If you thought BYOD was tough on CIOs, wait until your employee's shirt wants to adjust the thermostat.
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A simpler way to get to #space
With a rocket that blasts off after ascending to high altitude
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The World War Inside #Islam
In the aftermath of America’s invasion of Iraq, Norman Podhoretz, the neoconservative polemicist and editor of Commentary, wrote a long essay arguing that the battle…
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"Goodbye, engagement; hello, direct-response ads; and a big hello to video ads and mobile: Those were the major findings by Kinetic Social, a Facebook Preferred Marketing Developer, in an analysis of its clients’ fourth-quarter-2014 advertising campaigns on Facebook and Twitter." #advertising   #social   #marketing  
Goodbye, engagement; hello, direct-response ads; and a big hello to video ads and mobile
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People
In his circles
873 people
Have him in circles
201 people
Patrick Hazlett's profile photo
John Findeisen's profile photo
Lawrence Ramaekers's profile photo
Meghan Noussis's profile photo
Ashley Clark's profile photo
jesse silver's profile photo
Katie Mathis's profile photo
Pj Farrell's profile photo
Jack McGonagle's profile photo
Work
Occupation
Social Media Technology
Skills
General management & leadership. Entrepreneurship. Social media. Cybersecurity.
Employment
  • US Navy
    Commanding Officer, 1993 - present
    Commanding Officer of a selectively staffed joint-service reserve combat logistics unit. Specialties/qualifications include Expeditionary Combat Logistics, Anti-Terrorism (including cyber and physical force protection), Communications/Intelligence, and Naval Aviation. Top Secret/Sensitive Compartmentalized Information (TS/SCI) Department of Defense (DoD) security clearance held.
  • Kinetic Social
    CEO & Co-Founder, 2010 - present
    Co-founder & CEO of Kinetic Social, a social data technology company. Have led Kinetic from its launch through its emergence as a clear leader in the industry today.
  • EpicAds
    CEO, 2008 - 2010
    CEO of EpicAds from 2008 to 2010, an ad network backed by TA Associates and Stripes Group. EpicAds grew from $65 million to $200 million in annual revenue before being merged with Connexus Corporation (Oak Capital Partners, Insight Venture Partners and Idealab).
  • EpicAds
    COO, 2006 - 2007
    COO of EpicAds (formerly, AzoogleAds) from 2006 to 2007, an ad network backed by TA Associates and Stripes Group.
  • EpicAds
    SVP, Technology, 2005 - 2006
    SVP, Technology of EpicAds (formerly, AzoogleAds) from 2005 to 2006, an ad network backed by TA Associates and Stripes Group.
  • AlixPartners LLP
    Vice President, 2003 - 2005
    Turnaround & operational restructuring adviser, with an emphasis on performance improvement.
  • JPMorgan Capital Partners
    Vice President, 2001 - 2003
    Private Equity firm based in NYC.
  • Small World Sports
    COO, 1999 - 2001
    Chief Operating Officer of the online fantasy sports company Small World Sports (backed by Flatiron Partners, Chase Capital Partners and NBC). During tenure as COO, oversaw the development of Small World’s sites into the top rank of all web properties, and helped sell the company to The Sporting News (Paul Allen’s Vulcan Ventures).
  • McKinsey & Company
    Senior Associate, 1997 - 1999
    Strategy consultant.
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New York
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Tagline
Don Mathis: Kinetic Social CEO. Cybersecurity Specialist. Naval Officer.
Introduction
Don Mathis is the CEO and Co-Founder of Kinetic Social, a social data technology company he has led from its 2011 launch through its emergence as a clear leader in the industry today. In addition, Don provides cybersecurity consulting services, with a specialty in cyber fraud detection and forensic analysis, to law enforcement agencies and private firms. He is also a Naval Officer on reserve service, presently serving as Commanding Officer of a joint-service combat logistics unit. He holds an MBA from Harvard Business School.

About Kinetic Social 

Based in Manhattan, Kinetic Social offers both products and services to assist companies with the most efficient and useful marketing for their brands. Services include: strategic, managed and Saas, while products include: the planning suite, management suite, creative management suite, multivariate testing suite, reporting suite and programmatic RTB. 

Kinetic focuses on getting to know and understand its clients' brands and pursues the best services and Kinetic products for your brand. By getting to know its client brands, Kinetic works to create the best marketing solutions for its brands. 


Bragging rights
ceo, technology savvy, business leader
Education
  • Harvard Business School
    1998
  • Vassar College
    Asian Studies, 1990
Basic Information
Gender
Male
Relationship
Married
Don Mathis's +1's are the things they like, agree with, or want to recommend.
Global consequences of corruption
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Small, incremental bribes can create a moral climate where large-scale corruption becomes pervasive

Renegades Prolong U.S.-Iran Rapprochement
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Forces opposed to a rapprochement between Washington and Tehran might not derail talks but will try to slow them down.

Meet The Team: Daniel Capelan - Kinetic Social
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Mantra “Never give up! Failure and rejection are only the first step to succeeding” – Coach Jim Valvano The reason I chose this quote as my

Succeeding with the Reach & Frequency Tool - Kinetic Social
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By Matt Grierson, Product Manager One of the most important aspects of advertising is being able to accurately plan and predict the delivery

Connected homes can be easy targets for hackers, says cybersecurity firm
www.pcworld.com

Security-as-a-Service provider Synack tested more than a dozen connected-home devices and found that nearly all could be breached without mu

The US Navy Is Building Precision Laser Weapons | The National Interest ...
nationalinterest.org

Lasers and directed-energy weapons are virtually certain to play a large role in protecting America's surface fleet.

Are Submarines About to Become Obsolete? | The National Interest
nationalinterest.org

America and others have "sunk" trillions of dollars into advanced submarines. They could simply become the next battleship.

Resetting the U.S.-Israel Alliance
warontherocks.com

There are many who disparage the U.S.-Israel alliance, calling it counter-productive to U.S. interests and stability in the Middle East. Ric

5 Options for Attribution Modeling with Analytics Engines (Social Wrap U...
www.kineticsocial.com

1. Traditionally, marketers have relied on one specific model, “last click,” because that was all that was readily available to us. Today, h

Facebook continues its Conquest of the Digitial Ad World - Kinetic Social
www.kineticsocial.com

by Don Mathis, Kinetic CEO As we move into 2015, few observers fully understand Facebook’s ongoing evolution from a social media network int

'Six Iranians, including a general, killed in Israeli strike' | The Time...
www.timesofisrael.com

Sources close to Hezbollah say 3-car convoy was hit Sunday, killing 12 people in all; Iran names one of the dead as General Mohammad Ali All

If North Korea Did Hack Sony, It's a Whole New Kind of Cyberterrorism | ...
www.wired.com

If North Korea really did it, it would be the first time an organized, foreign cyber threat has waged a destructive attack on private citize

Do Product Managers Need to Know How to Code? | Kinetic Conversations
blog.kineticsocial.com

As a Product Manager, is it important to know how to code? Our Product Manager Matt Grierson weighs in.

Kinetic Gives Back, the TD Foundation | Kinetic Conversations
blog.kineticsocial.com

The Kinetic Team with TD Foundation founder, Tom Deierlein. We were proud to sponsor the TD Foundation's annual gala this year. The TD Found

Kinetic Kids | Kinetic Conversations
blog.kineticsocial.com

Check out some of our favorite models wearing our new look.

Facebook PMD Kinetic Social Looks to Humanize Data with Audience Perform...
allfacebook.com

Putting a face on Facebook data? That’s what one Preferred Marketing Developer is trying to do, as Kinetic Social announced the addition of

The Kinetic Social Platform Incorporates Latest Facebook Business Manage...
blog.kineticsocial.com

See how the KSP incorporates Facebook's new Business Manager over on Kinetic Conversations.

Bringing Campaigns to Life with Facebook Lookalike Audiences | Kinetic C...
blog.kineticsocial.com

VP of Ad Ops & Campaign Management, Stephen Blake explains why Facebook Lookalike Audiences are the key to any social campaign.

CEO Don Mathis Interviewed by AlleyWatch | Kinetic Conversations | Kinet...
blog.kineticsocial.com

Our CEO Don Mathis was recently interviewed by AlleyWatch, see what he had to say about the process of funding a startup.