# Designing for Behavior Change
## Applying Psychology and Behavioral Economics
By Steve Wendel; O’Reilly media
Designing for Behavior Change is all about analysing requirements, designing, testing so as to build effective user interfaces. Steve Wendel shows us behavior analysis techniques and design strategies to create win-win interfaces for both business and client/ customers. The quality of information in this book is really very good.
This is a book I feel is useful for two types of readers. The first is an UX/ UI app designer, they have a budget and they do user testing. For many a UX/ UI web designer there is little user testing. We have to use wisdom and experience to reach good design decisions. This book will help you make even better decisions.
Using an iterative approach to "understand, discover, design, refine". This book will help you understand. You should already be a designer if you are reading this. Discovery and refinement are already part of our creative process. The book starts out with a section about behavioural psychology. The second section of the book is about discovery. The first chapter of this section “Figuring Out What You Want to Accomplish” points the way forward. Start with a vision, what result do you think you need? Make priorities as to how to accomplish this. Move on and work out who your target users are and create personas. Once you understand what needs to happen and what type of user you are dealing with you can start the conceptual design phase. Each phase is explained clearly, what you need to know, what you need to do. Next up, the interface design, testing... then refinement. All sections are dotted with tales of woe, things to avoid and pointers to where the insights may happen.
No dark arts but honest win-win goals are championed. Steve Wendel has been with Hello Wallet for many years in various roles and in now chief scientist. Happy Wallet won a webby award last year (2013). In this book Steve Wendel shares where they got it wrong and where they got it right. Hello Wallet is a webapp positioned for employers as a workplace financial wellness benefit to employees. Hello Wallet is also available for individuals and helps tame out of control finances.
You can see that there are research budgets. For UX/ UI app designers that is a (non) luxury that UX/ UI web designers have to do without many a time. If you are a web UX/ UI designer this book will help you build your knowledge base. I really feel the insights and tone of this book will help nearly every reader professionally. There are not very many books on these subjects, but this is a very good book and I highly recommend it.
O'Reilly publishing approached me with a view of reviewing books for them. Having a lot of respect for them I agreed. That does not mean automatic good reviews. In this case I have no hesitation in recommending this book. #oreilly