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Dominic Heinfling
Works at Hubert Burda Media - Burda Intermedia Publishing GmbH
Attended Georg-Simon-Ohm Hochschule
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Dominic Heinfling

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lecker!
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Dominic Heinfling

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#Panda 4.0 update gives tremors to eBay’s rankings!

Unlikely to Payday Loan 1.0 update on June 11, 2013, which had a moderate impact on websites, the Payday Loan 2.0 update on May 19 along with Panda 4.0 update made a huge effect on websites, which made them, lost their ranking in search engine result pages.
Before any updates were implemented, eBay had already stumbled to position six in search results on March 1, which later went down to 25th position. Read More: http://www.softsystemsolution.com/blog/panda-4-0-update-gives-tremors-to-ebays-rankings/
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Google Showing Large Video Embeds In Some Search Results http://selnd.com/1eRtBjx
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Google Penalty Identification & Removal Tips

Google Penalties can sometimes be hard to identify. This infographic explains the difference between Panda & Penguin, along with ways that you can avoid being penalized in the future.

Pin it for later http://www.pinterest.com/pin/551972498051723953/

#Infographic #seo  
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A pleasure!
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Just arrived @ DLD
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Have him in circles
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Dominic Heinfling

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Super Rezept!
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What your brand colors say about your business
--------------------

Great overview of color meanings, categorized by different industries.

http://blog.marketo.com/2012/06/true-colors-what-your-brand-colors-say-about-your-business.html

#colortheory #colormeaning #businesstips  
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New iFrame Injections Leverage PNG Image Metadata

Yes. It's exactly what it says it does.
We're always trying to stay ahead of the latest trends, and today we caught a very interesting one that we have either been missing, or it's new. We'll just say
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Der Koalitionsvertrag von Union und SPD sieht vor, Fracking in Deutschland weiter erforschen zu lassen. Bundesumweltministerin Barbara Hendricks schließt "wissenschaftlich fundierte Probebohrungen" nicht aus. Beim Fracking wird eine mit giftigen Chemikalien versetzte Flüssigkeit unter hohem Druck in die Tiefe gepumpt, um das gastragende Gestein aufzubrechen. In den USA wird Fracking seit 2005 großflächig eingesetzt und verursachte seitdem zahlreiche Unfälle wie Trinkwasservergiftungen, Explosionen und Erdstöße. Fracking ist mit unverantwortlichen Risiken für Bevölkerung und Umwelt, insbesondere für das Trinkwasser, verbunden. Fracking in Deutschland muss gesetzlich verboten werden. Die Erschließung neuer Energieressourcen muss alle Technologien kategorisch ausschließen, die Menschen und Umwelt Schaden zufügen können. Anstatt erforschen zu lassen, wie giftige Chemikalien ins Erdreich gepumpt werden, sollte die Bundesregierung schleunigst die sichere Endlagerung des Atommülls regeln.
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Let me start by saying I'm NOT a Google 'hater'! I like much of what they do, but not all of it - I'm not a 'fanboy' either! 

So in a change to my (often) praise for Google, here's a rant!

<Mike's rant>

So I've been thinking... Google hates 'thin affiliate sites' right? I mean, they even go so far as saying this in their guidelines:

"Google believes that pure, or "thin," affiliate websites do not provide additional value for web users, especially if they are part of a program that distributes its content to several hundred affiliates. These sites generally appear to be cookie-cutter sites or templates with no original content. Because a search results page could return several of these sites, all with the same content, thin affiliates create a frustrating user experience."

So it's pretty clear, Google think that think affiliate sites are bad... So bad, they don't really want to rank them. Okay, so what does a good affiliate site look like?

Let's pick a pretty competitive market, say... credit card comparison.

Looking at my screenshot, Google's own comparison (affiliate site?) site is placed ABOVE all the organic listings (many of who worked hard for several years to get their ranking, following the advice Google gave them about UX, adding value, investing in content etc).

I know, I know, it's an ad, not an organic listing. HOWEVER Google is also (in my screenshot at least), placing this ad above all PPC advertisers! Nice!

So, surely Google had followed the advice it's been giving out for years right? Namely:

* Avoid being a 'thin affiliate site' that's just made up of aggregate data
* Add value - User generated content, reviews etc
* Affiliate program content should form only a small part of the content of your site.
*Ask yourself why a user would want to visit your site first rather than visiting the original merchant directly. Make sure your site adds substantial value beyond simply republishing content available from the original merchant.

(the latter two are from Google's guidelines to affiliate sites!)

Surely they have taken all this into account and are putting their site at the top as it's a bastion on all that an affiliate site should be, right?

Click this link and judge for yourself!: https://www.google.co.uk/compare/creditcard/qs?gclid=CPP5ndz3obwCFfMftAod40wAfg#!profile=ANY_CARD

Nice, huh?

Again, I know this isn't an organic search result, however I do take issue with the fact that Google has completely failed to follow all the advice it gives to others and has placed a site that they KNOW is much WORSE for users above all other sites (I say which they KNOW is worse for users, as they give examples of what's bad for users here - https://support.google.com/webmasters/answer/76465?hl=en and it looks like they followed all the "don't do's" and ignored all the good advice!).

With Google's recent (last couple of months) announcement that they're going to launch a travel comparison site (powered by Ryan Air I believe), I can't help wondering if they are going to do any better?


I mean seriously, just look at these guidelines about a good and a bad affiliate site: 

https://support.google.com/webmasters/answer/76465?hl=en

and compare it with Google's own attempts at an affiliate site:

https://www.google.co.uk/compare/creditcard/qs?gclid=CPP5ndz3obwCFfMftAod40wAfg#!profile=ANY_CARD

My grade for that site is: "Could try harder"

</Mike's rant>
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Have him in circles
74 people
Karin Demming's profile photo
Manuela Müller's profile photo
Andreas Krautzberger's profile photo
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Azeddine Ayadi's profile photo
Stefania Volpe's profile photo
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Education
  • Georg-Simon-Ohm Hochschule
    Masters Degree of Business Economics, 2004 - 2010
    Specialization: (*) Marketing (*) Business Law
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Senior Product Manager
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product management, requirement engineering, scrum product owner, search engine optimization, search engine marketing, A/B Testing, User Centered Design, Responsive Design, Mockups, Wireframes
Employment
  • Hubert Burda Media - Burda Intermedia Publishing GmbH
    Product Manager, 2013 - present
    daskochrezept.de mein-schoener-garten.de wohnen-und-garten.de freizeitfreunde.de
  • hotel.de AG
    Product Manager, 2011 - 2013
    hotel.de
  • DIALO GmbH & Co. KG
    Product Manager, 2008 - 2011
    dialo.de dealhamster.com reserviermich.de
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Da sich die Osteria am Marienberg in unmittelbarer Nähe meines alten Arbeitgebers befindet habe ich ihr in den letzten 1,5 Jahren recht regelmäßig einen Stop in meiner Mittagspause eingelegt. Die Qualität des Essens ist durchweg als gut und solide zu bezeichnen. Wie bei den meisten Italienern ist das Essen allerdings mittlerweile sehr eingedeutscht, dadurch ist das Essen auch nicht so schmackhaft wie man es aus Italien gewohnt ist. Zu bemängeln sind vor allem die Langen Wartezeiten am Mittagstisch. Pasta geht meistens recht schnell aber wenn man Pizza bestellt so kann es dazu kommen, dass man schnell einmal eine halbe Stunde bis Stunde auf sein Essen warten muss. Interessanterweise wird dann auch seit 1,5 Jahren jedes Mal kommuniziert, dass das am neuen Ofen liegt. Demnach hätte man seitdem bereits mindestens 5 Mal den Ofen innerhalb dieses Zeitraums wechseln müssen. Das Preis-Leistungsverhältnis ist gerade noch so als gut zu bezeichnen. Einen faden Begeschmack hatte das Streichen des Mittagsmenüs, damals bekam man für 8,20 € eine große Pizza, plus kleinem Getränk und Kaffee. Jetzt gibt es für 5,80 € noch eine kleine Pizza, dementsprechend wird es mit optionalen Getränken dann auch schnell teuer. Unseren Kampfessern ist zudem die Portion der kleinen Pizza zu klein weshalb auch einige Leute Mittags gar nicht mehr zur Osteria gehen.
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Public - 2 years ago
reviewed 2 years ago
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