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Dominic Byrne
39 followers -
Omne Vel Nihil
Omne Vel Nihil

39 followers
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Those who are happiest are those who do the most for others.

"More importantly, the lines between online and offline shoppers is becoming increasingly blurry as shoppers use one channel to discover products, another channel to try the product, a third channel to buy it and possible a fourth channel to return or exchange something. All channels have converged and merged into one in the mind of the shopper. For example, retail shoppers are showing a 40% higher conversion rate in stores if these same shoppers first went online to discover products and view product info. Value-conscious shoppers do research on mobile even when inside a brick & mortar store. Omni-channel customers spend 2 - 4 times what the average single-channel customer spends. Burgess also mentioned that 80% of shoppers use smartphones as part of their shopping journey, and then convert on a PC or in-store."

Today’s customers care deeply about seamless online and offline experiences, on-time delivery, availability of inventory (in the size, style and color of their choice), customer service, easy returns etc. A poor experience in any of these aspects of their interaction with a brand can drive the customer to a competitor. It’s important that brands are continuously listening to their customers and constantly evolving to make their experiences better, every step of the way. 

"Digital transformation has so far been concentrated in high-tech and media companies, and 94% of the business economy still needs to change. Many companies still don’t have an overarching vision or digital culture with data and efforts living in silos." Dr. Bonnet

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The #PersonalCloud - Permission is at the centre of this; it’s all about data sovereignty.

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Focus on the efficiency of the shopper and help your shoppers buy; you can only do this by becoming a listening brand.
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