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Domenick Celentano
Works at The FoodPreneur
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AboutPosts
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Tagline
I help food entrepreneurs along the path from Kitchen, to the shelf, to the Consumers Plate
Introduction

Professional Profile

Visionary entrepreneurial food executive with extensive marketing and operations experience in closely held companies. Proven track record in turnaround, planning and executing new product launch across multiple retail channels.  Excellent ideation and problem solving skills related to identifying sales growth issues as well as identifying marketing segments that have opportunities  matching a company’s core competencies.


Core Competencies Innovative New Product Development ● New Product Launch ● Digital and Social Media Merchandising Strategy ● Shopper Marketing ● Marketing Communications ●Family Business Management
Bragging rights
Creating sustainable brands and managing the path from the test kitchen to the shelf to the consumer’s plate
Basic Information
Other names
FoodPreneur, Food & Beverage writer for About.com
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Stream

 
Product Placement

This is really creative on Target's part...using you second screen to interact with product placement on TV. check out in the red plus signs on the video. When the consuner clicks, it brings you to that Target site page for that product to facilitate a quick and easy buy.

Product placement will never be the same.
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Safeway sale addresses how Specialty grocers such as Trader Joes might replace traditional supermarkets
Safeway sale addresses how Specialty grocers such as Trader Joes might replace traditional supermarkets Safeway sale would transform supermarket industry . Why. Because  traditional supermarkets have lost 15 percent of the grocery market and are expected to...
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I agree that HEB could be an exception. The Internet is changing consumer behavior for specificity so the trend toward smaller footprint, focused merchandising and service will continue.
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FDA Proposed Changes to Nutrition Facts Label
The FDA is planning
to update the Nutrition Facts label   based
on the latest science-based nutrition recommendations. Paula
Trumbo, Ph.D., acting director of FDA's nutrition programs staff explains that
updates are being assessed to address such factors as...
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Excellent. Thank you for sharing this important info. 
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There are numerous similarities +Domenick Celentano. Get out of the building and validate your idea. Find out what the people want and build out from there. Significantly increases your chances of success.

The Design program sounds more like an incubator without strings, than a college curriculum. +1. 
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Great picture of Bud Light Hotel for Superbowl
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It's true +Domenick Celentano. Very little hype for the big game. 
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Domenick Celentano

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Venture costing GM, etc.
Meeting Nicole Ciarabellini
Fri, March 14, 12:00 PM EDT
Hangouts

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IBM's Cognitive Computing. Could shake up the food industry!
Steven Johnson, founder of Foodservice Solutions® www.FoodserviceSolutions.us, sent me a note: " Are chains getting out flanked? Are they old or old fashion? Food Truck Is Actually Serving IBM's Insane Computer-Generated Menu Items" , check out the post...
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The Foodpreneur Recipe for Success Boot Camp February 15 & 16 2014
The Foodpreneur ® Recipe for Success Boot Camp is an intensive weekend series tailored to new food entrepreneurs who have a great specialty food idea but
are unsure of the next steps. The program covers the key ingredients needed to be a successful Food...
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Google is getting into the thermostat business?


Rather than thermostats, Nest’s key technologies were described by Mr. Fadell in an interview last November as “communications, algorithms, sensors and user experience, running over a network to the cloud.

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