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Doc Sheldon
Attended Canterbury University College Of Business And Economics
Lives in San Diego, CA
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Doc Sheldon

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We just added two new services, designed to save our clients money and help get their websites ahead of the curve.
Our Snapshot is a 30,000 foot view of a site audit, looking at the same 21 aspects our full audit addresses, but at a small fraction of the cost (can also be white-labeled for our colleagues). This can save a site owner a good deal of money, determining if a comprehensive audit is necessary. If so, the cost of the Snapshot is discounted from the full audit. We'll be doing a limited number of Snapshots per month.

The other new service is our C3 Context Audit, designed to fine-tune the context of pages to give the algorithms more clarity and achieve better matches. This service is a small subset of our sister division's Content Audit, again at a fraction of the cost (can also be white-labeled, and like all our services, is heavily discounted to our colleagues).

Give us a call for a no-obligation explanation of what these offer.
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This is definitely going to be an interesting show. Join as as we talk about what are real ranking factors and what are just correlation masquerading as ranking factors.
We're back for another week and we're going to get into a bit of a debate we were having in the SEO Dojo group over on Facebook; what is a ranking factor?

There are some folks like myself (+David Harry ) and +Bill Slawski that muse at industry ranking factor "studies" that use popular SEO terminology, not actual signals that we'd see in the information retrieval world (via patents/papers etc). We also (as always) wonder about the efficacy of correlations studies in general.

As always, we're sure to hit the latest news, take questions from viewers and other topics... Be sure to join us.
This Hangout On Air is hosted by Frank Gainsford. The live video broadcast will begin soon.
Friday SEO Chat - what's a ranking factor?
Fri, August 28, 2015, 1:00 PM
Hangouts On Air - Broadcast for free

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Well, at least you'll have the beverage cart go by once or twice. ;)
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It's not for everybody, but most that have been there never want to go back to a 9 to 5.
I suspect that most of us have, at one time or another, hit enough consecutive bumps that we begin to wonder if we made the right decision. I started freelancing decades ago, and I certainly second-guessed myself a few times.
I think if I'd made more of an effort to understand all the little details that could rear up and bite me, I'd have had a lot easier time of it. Or at least, I'd have been able to build a better plan. But at the end of the day, I wouldn't even consider going back to work for someone else, for twice what I make now.
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Doc Sheldon

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QOTD response: I only watch 3-4 hours of TV per week, on average, and of that, I ignore the commercials. (The exception is, of course, during the Super Bowl... can't miss those!)
Yeah, Gary, you were in a different mood today. Pensive? Feelin' a little philosophical?
Great show!

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I seem to remember "someone" once saying something about not complaining about "not enough time"... but to MAKE time. ;)
And in my opinion, NOBODY else could read it with as much effect as you, Gary!

Doc Sheldon

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This was great, +Gary Vaynerchuk - exactly the message those kids need to hear.

Curious, what's the deal with the repetitive tags on your Medium link on YT? Are you just testing something?

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Talk about a class act!
Donate to Ebola and google will match! My wife and I just donated $15 million in addition to Google's $10 million...our hearts go out to everyone affected.
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in case you missed it....
Really excited about our big news, announcement of Alphabet!
As Sergey and I wrote in the original founders letter 11 years ago, “Google is not a conventional company. We do not intend to become one.” As part of that, we also said that you could expect us to make “smaller bets in areas that might seem very speculative or even strange when compared to our ...
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Are you respecting the time of your site visitors? If not, you may be missing out.
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<div id="fb-root"></div><script>(function(d, s, id) {  var js, fjs = d.getElementsByTagName(s)[0];  if (d.getElementById(id)) return;  js = d.createElement(s); = id;  js.src = "//";  fjs.parentNode.insertBefore(js, fjs);}(document, 'script', 'facebook-jssdk'));</script><div class="fb-post" data-href=";id=972296172793354&amp;substory_index=0" data-width="500"><div class="fb-xfbml-parse-ignore"><blockquote cite=";id=972296172793354&amp;substory_index=0"><p>join us by giving your opinion</p>Posted by <a href="">Say no to Rbst treated milk</a> on&nbsp;<a href=";id=972296172793354&amp;substory_index=0">Sunday, 30 August 2015</a></blockquote></div></div>
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Humor definitely can play a part in business, to give a business and its representatives a little humanity.

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#AskGaryVee #78
QOTD response: Tough question! My knee jerk response is 50/50, just because I intend to generate a lot of content, while in my business, I have to be constantly consuming, too, to stay abreast of the constant changes. The more I think about it, the more difficult it is to give a solid answer. I guess I'll stick with 50/50.
Now if you had asked about jab vs. right hook, my answer would have been a pretty easy 95/5. I'm a soft marketer... I concentrate on building credibility and let clients come to me. Yeah, I know - I'd be a shit salesman - I found that out years ago. But luckily, I'm a kick-ass closer. So I let the sales come from credibility, referrals, return clients and the odd stroke of serendipity. Hell, even a blind squirrel can stumble across an occasional acorn, right?
I finally managed to get to your #meerkat broadcast of this episode before finding the door slammed in my face - another bit of serendipity. Watching it on a desktop kinda redefines suck, 'cause I get a lot more out of the video than I do from straight audio. Reminded me of watching one of the early panoramic movies on a small screen. But being a diehard dinosaur, I still don't plan to buy a smartphone, as the only use it would get would be connecting with you without pestering my daughter to loan me her phone.
You keep pushing us to up our game, +Gary Vaynerchuk,  and I love that. #hustle is where it's at!
Retired business management consultant, turned forensic SEO and content strategist. Semantic fanatic.
Retired from the corporate world in 2005, after studying SEO since 2003; Always studying, trying to keep up with the changes, while practicing SEO and content strategy via Doc Sheldon's Clinic, Top Shelf Copy and Intrinsic Value SEO. Author of various ebooks, including Critical Thinking for the Discerning SEO. Doc's ebooks are available on Amazon.
Co-host of Level Headed Marketing, a bi-weekly Hangout video, highlighting international SEO and content issues.
Bragging rights
English/Spanish bilingual, 40 yrs. writing professionally. Member of Web Standards Group, Int'l. Webmasters Assoc., HTML Writers Guild, Internet Society & Nat'l. Assoc. of Publishers' Representatives.
  • Canterbury University College Of Business And Economics
    MBA - Business Administration
  • Canterbury University Kent
    BSEE, Elect. Eng.
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Perpetual student of SEO; Content Strategist
Technical SEO, Content Strategy
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