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Direct Marketing News
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Marketers Aren't Monkeying Around With Data Sharing http://bit.ly/1G3YdkB
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Gen Z will be the first generation of consumers to grow up fully immersed in digital culture. Marketers haven't seen anything yet. http://bit.ly/1FhUU3F
From marketing preferences to career aspirations, heres what separates the new from the newer.
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Poor experiences are the dark clouds that hang over customers' sense of commitment. http://bit.ly/1HrPCVY
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Jay Z Makes Waves in Music and Influencer Marketing With Tidal http://bit.ly/19x5V8u
The relaunch of the music streaming service has everyone talking.
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6 Marketing Lessons We Can All Learn From the Girl Scouts http://bit.ly/1B8IIQ4
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Have them in circles
860 people
Lisa Pelish's profile photo
Julian Restrepo's profile photo
Chaim Lazar's profile photo
Tim Little's profile photo
Randi Brawley's profile photo
Sara Shumpert's profile photo
Sharmila Ramcharan's profile photo
Matthew Fricker's profile photo
Further - Strategic Digital Marketing's profile photo
 
Plus-size clothing retailer Lane Bryant redefines sexy with its new campaign—and in the process, ignites a social media firestorm. http://bit.ly/1Hk17AY
Plussize clothing retailer Lane Bryant redefines sexy with its new campaignand ignites a social media firestorm.
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Marketing—It's A-Changin' http://bit.ly/1DQ5P9S
Everything seems to be so different today in marketing, from customers expectations to modern tools and the constant deluge of data. Heres some advice on how to stay ahead of the curve.
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Marketing Isn't About Hype—It's About Help http://bit.ly/1CsnWvn
Increased competition poses new challenges for todays marketers. Turns out that a helpful attitude may be the way to break through the noise.
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U.S. paid #search spend reached its highest year-over-year growth in three years this past quarter. http://bit.ly/19LQ7Px
2015 began on a high note for fans of yearoveryear growth.
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Our new issue is now live! Come check it out for the latest on monetizing marketing data, loyalty, CMO skills, and more http://bit.ly/1BQKJC6
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BCBG Masters the ABCs of Effective (and Profitable) Email Marketing http://bit.ly/1xrUlkR
The stylecentric brand gives its email marketing a major makeover.
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People
Have them in circles
860 people
Lisa Pelish's profile photo
Julian Restrepo's profile photo
Chaim Lazar's profile photo
Tim Little's profile photo
Randi Brawley's profile photo
Sara Shumpert's profile photo
Sharmila Ramcharan's profile photo
Matthew Fricker's profile photo
Further - Strategic Digital Marketing's profile photo
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The Independent Authority for Direct and Digital Marketers
Introduction
The Direct Marketing News franchise today includes the print edition of Direct Marketing News, serving a BPA-audited circulation of 45,000 qualified recipients, along with this website, www.DMNews.com, and four email newsletters and four lead generation opportunities.

These online editions collectively reach hundreds of thousands of readers per month. Over the years, Direct Marketing News has been highly successful in creating new print and online media products that reflect the new trends and technologies in marketing.

The Direct Marketing News team of professional journalists, as well as contributions from key industry professionals, is uniquely suited to provide comprehensive coverage of the convergence of direct, database and online marketing and advertising.