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The best gift marketers can give their customers is value, and delivering content in a contextual atmosphere is one way they can tie this value up in a relevant bow.
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The 6 Stages of Digital Transformation
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86% of CMOs and senior marketing executives expect to own the end-to-end customer experience by 2020
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Here are 10 stats that might persuade you to consider infusing user-generated content into your own marketing strategies.
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10 Lessons from @Dell's New Executive Director of Global CX
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“There are so many customers that come [in armed] with product information already stored in their mobile devices. We have to make sure that we're allowing those customers to continue their journeys all the way through—from their homes to their mobile devices on into the stores.”
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The 2016 Marketing Hall of Femme
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A B2B Campaign Designed for Adventure
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Have them in circles
1,036 people
FSB Associates's profile photo
Abhijeet Shinde's profile photo
Laura Crest's profile photo
Louis J Pieterse's profile photo
buyCalls's profile photo
Wabyona Milton's profile photo
Alicia J. Alexander's profile photo
Steve Danglade's profile photo
Duncan P Miller's profile photo
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Unique insight on profitable, data-driven marketing strategies and trends
Introduction

Marketers need insight that drives customer action and profitable revenue. Getting to that insight takes the right mix of data, strategy, and technology. Direct MarketingNews provides the comprehensive coverage of the hottest trends, success strategies, and core technologies that marketers need to get from raw data to profitable insight.