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Meet 2014 Marketing Hall of Femme honoree Karen Quintos, SVP and CMO at +Dell: http://bit.ly/1tf129X

“You spend the first 40 years of your life trying to be successful, and the next 40 years trying to be significant.”—Karen Quintos

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A healthy dose of data and marketing technology is enabling the +AmericanRed Cross to launch innovative approaches to creating
personalized customer experiences: http://bit.ly/1nos2j9

#customerexperience  
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April 18 is International Jugglers Day and you, my marketing friends, are multitasking heroes. So, in honor of you, we’re giving away a free POP Desk—it’s a handset designed for your mobile or smartphone. The multitasker's dream desk-cessory. Click to enter! http://s.heyo.com/d29576

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So Cool!!!!  
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Meet 2014 Marketing Hall of Femme honoree Susan Cohig, SVP of Integrated Marketing at the +NHL: http://bit.ly/1qyntop

"Always listen to your fans. Understand what they're interested in and what their passion is—and then figure out a way to connect to that."—Susan Cohig

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Here's how +Mindflash  reduced the bounce rate on its blog, got more customers to participate in free trials, AND helped more users learn about its features. Nice: http://bit.ly/1kdqto8

#websitepersonalization
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Meet 2014 Marketing Hall of Femme honoree Leilani Brown, CMO at Starr Companies: http://bit.ly/1hmkexJ

“People want to eat the sausage—they don't want to know how it's made. It's about working to deliver results and making an impact versus explaining the unnecessary details of how you got there.”—Leilani Brown

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The Wharton Customer Analytics Initiative matches global companies overflowing with untapped customer data to the academic world's top analytics researchers. We talked to the initiative's director about the state of customer analytics: http://bit.ly/1lbOI4J

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Meet 2014 Marketing Hall of Femme honoree Dorothy Dowling, SVP of marketing & Sales at Best Western International: http://bit.ly/1p3HPIR

“I always begin with the end in mind in terms of expected outcomes, and work the plan accordingly to achieve the business results.”—Dorothy Dowling

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So, true (via Kelly Hoffman @khoff5):"A wardrobe malfunction at this show would be a real bummer...@ the wearable technology fashion show #TechInMotion #SMWNYC"

See what else our tweeps have been saying: http://bit.ly/1hEtJcU

#wearabletech  
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Meet 2014 Marketing Hall of Femme honoree Jamie Haenggi, CMO & Chief Customer Experience Officer at +Protection 1 Home Security: http://bit.ly/1giftoj

"You have to know the data and statistics that drive your business. Come with facts, come with data, and ask questions."— Jamie Haenggi

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The Independent Authority for Direct and Digital Marketers
Introduction
The Direct Marketing News franchise today includes the print edition of Direct Marketing News, serving a BPA-audited circulation of 45,000 qualified recipients, along with this website, www.DMNews.com, and four email newsletters and four lead generation opportunities.

These online editions collectively reach hundreds of thousands of readers per month. Over the years, Direct Marketing News has been highly successful in creating new print and online media products that reflect the new trends and technologies in marketing.

The Direct Marketing News team of professional journalists, as well as contributions from key industry professionals, is uniquely suited to provide comprehensive coverage of the convergence of direct, database and online marketing and advertising.