- ePageCitySEO Specialist + Digital Marketing Manager, 2013 - presentWorking closely with ePageCity’s clients to plan, execute and maintain strategic on-page and off-page natural search campaigns. Responsible for: Guiding client search optimization efforts through a wide variety of digital marketing sectors—ranging from on-page optimization, social search and social media marketing to digital asset optimization, content marketing + strategy and online reputation management. Developing, implementing and monitoring client projects from inception to completion and working closely with internal and external stakeholders to accomplish SEO campaign goals. Conducting online competitive landscape research and providing analytic insights to sharpen the effectiveness of campaigns.
- The Pixel ProjectSocial Media Manager, 2011 - 2013Managing portions of ambitious international online cause marketing, advocacy and fundraising effort focused on combating human trafficking, violence against women and supporting allied organizations.
Honestly, everything I knew about being a human rights activist and now know about being a digital marketing specialist … I learned in film school. Learn to manipulate the tools of the craft even while blindfolded in the dark. Study the art in theory. Study the science of its techniques. Study it as it’s practiced. Watch the masters … new and old. Never think for a moment that you’ve studied it enough. Careful planning is an angel of the Lord. Tightly controlled is a devil from hell. Shoot in the streets; they’re where the eyes you’re trying to capture live their lives. Be cautious enough to not get nabbed by the cops on the beat on those streets. Be daring enough to get in your shots while those cops are eating doughnuts around the corner. Get used to living off the land (read: if you have a buddy with a nurse’s uniform write a nurse into your script). Speak in your own voice. Understand that "originality" isn't a thing. Lift with your legs, you’ll be utilizing a ton of tactics so let them work together toward your ends rather than laying too much weight on any one. Learn your crew’s jobs well enough to understand if not actually do them. Learn the esoteric language of those jobs well enough to hook up in a bar by speaking it. Learn your crew’s strengths, encourage them to play them to them, trust them to and finally, always play to yours.
However, I have been put here to call bullshit on the fallacious contention that it somehow made cold hard-hearted economic sense for Hollywood to cast the talented, typically adorable and exceptionally Caucasian Emma Stone as a Hawaiian Native/Asian manic pixie dream girl named Allison Ng. Why? Well, because the precise dynamics of why it was a complete crap idea from a dollars and cents perspective is kind of what I do for a living. No, it doesn’t happen every day but every so often my job boils down to having to explain to the “decision making stake holders” of some brand or other why this thing or that thing they’d like to push out into the world should be left where they found it or actually killed with fire on account of the vitriolic ire it’s release would likely draw from either the Google Machine or the ravening masses vocalizing via the social media channels attached to it.
#Aloha #CameronCrowe #Whitewashing #Hollywood
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