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Direct Online Marketing
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Grow Confidentially Online!
Grow Confidentially Online!

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Facebook Groups are not the same thing as Facebook Pages. It's a little confusing but once you get the hang of them, they are great tools for engaging your audience.

Read more below from our blog on the difference between the two and how to maximize the potential of both:
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Email marketing is useful for many ecommerce brands that want to keep their buyers engaged.

This resource from Marketing Land illustrates an effective email campaign to best drive leads. Read more below:
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Marketing in this day and age is actionable and analyzable. Understanding the implication of this is important to anyone controlling the marketing budget because they will be able to see what that Return On Investment (ROI) really looks like.

These tips from Marketing Land help you increase the ROI of your marketing campaigns. Read more below:
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Link building is an important component of you SEO strategic plan. The way you go about it will definitely define your campaigns as successful or not..

There are a few common mistakes that everyone makes initially that the Search Engine Land has been able to point out. Read more for what to avoid:
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Whether you're advertising on Google or trying to increase your organic rankings, it can be distressing to find a competitor running campaigns based on your brand name.

Not knowing where to turn or what to do is even more alarming, but don't worry, we have you covered. This guide takes you through all your options for combating the shady competition.

Read more from the DOM Blog below:
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Search Engine Optimization has many different levels in which you can optimize your website to rank higher in the SERPs. There is on-page optimization, content optimization, technical fixes, and link building.

The technical fixes of any website will involve a lot of back-end website jargon that you may or may not understand. This guide from the Search Engine Land does a great job of introducing the HTTP codes and headers and how they relate to your SEO. Read more below:
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Retargeting allows you to reengage searchers who may have visited your website a few times but never converted off of anything. Plus, bidding on retargeting campaigns is a lot less of an investment.

However, with any great opportunity, you have to be careful implementing it into your marketing efforts. Read this list of mistakes to avoid from the Search Engine Journal below:
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Excel and data analysis are a match made in digital marketing heaven. More often than not, we find ourselves relying on a few excel tricks to analyze our PPC and SEO data.

Learn more about our Excel hacks with the link below:
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Rebranding your business is a great sign of growth and innovation. Kudos to you for having an eye toward the future. The only downside, keep in mind the online presence you have built up throughout the years with your old branding.

This guide from Marketing Land is a great checklist to look at BEFORE you make the switch. Read more below:
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Search Engine Optimization works on a varying set of tactics to drive traffic to your site. A downloadable PDF is a great tool for generating interest, however, it is not a great tool to optimize.

This resource from Invest In Tech discusses 5 tips to help make your PDFs more "search friendly." Read more below:
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