#clo #cloud #mobile #socbiz #security #bigdata
It is very good news in terms of executive involvement, with 70% of community budget approval and sponsorship at the C-level (a whopping 41% too) or the VP level. It's not very good news when it comes to where the they spend the money, much of it not going to the places that provide traction to the business:
- No budget for change management activities for the way the work was done prior to community
- No budget for re-engineering business processes and practices
- No budget to communications program (other than some content)
- No budget for staff training or worker education (other than some conferences attendance)
- No budget for measurement/analytics (other than #cmgr time)
- Tiny budget for strategy and consulting to avoid common mistakes and have a strong long-term plan
With this breakdown, it's not that surprising that some communities don't thrive and produce enough value. At least the #cmgr budget is decent, which is heartening. Clearly, we're still in the early days of community, but there is not nearly enough investment or focus -- even today -- on wrapping the business around the community (or vice versa depending on the need.)
Rachel, your thoughts? Anyone else? (Also, absolutely terrific data, this is a brilliant snapshot.)
The whole report:
Part of the lack of budget for change management, analytics, etc may be because we did not ask about that specifically (but obviously given the response to the 'other' category probably not significant). Happy to see that technology is no longer the majority of the budget - so progress! But yes, there is a lot of work yet to be done and I think the management around a community program (whether explicit community management or broader change/re-engineering management) is still not as valued as I think it should be - organizations are asking and relying on a fairly small number of community managers to do a lot of heavy lifting.
I also cite the good works in this space of , , , and others.
#socbiz #CSuite #cxo #ceo #cio #cmo #cfo #collaboration #leadership
- AdjuviChief Strategy Officer, 2014 - presentI conduct market-making research on the strategic intersection of technology and business. This includes developing thought leadership to help guide executives on their journey to update their organizations for the 21st century. I speak, lecture, and deliver workshops around the world on high impact topics related to Adjuvi's change and performance management business for digital/social, including workforce collaboration, social business, digital business models, Internet ecosystems, and the future of work. Finally, and most importantly, I consult and advise directly with senior executives at client firms in North America, Europe, and Asia to connect the latest advances and ideas to their business to drive high impact results. Responsible for making the market in social business change and performance management for Adjuvi, as well driving business development for the consulting line of business.
- Dachis GroupChief Strategy Officer, 2012 - 2014
- Dachis GroupExecutive Vice President, 2010 - 2013
- Hinchcliffe & CompanyCTO, 2006 - 2010
In addition to helping companies deliver effective digital transformation, social business strategy, and Enterprise 2.0 performance improvement solutions as the Chief Strategy Officer of Adjuvi, Dion is also is a regular keynote speaker on the topics of business strategy, workforce and customer engagement, Web 2.0, SOA, and Enterprise 2.0 and has presented or keynoted at Web 2.0 Expo, CeBIT, Business Integration Forum, Interop, JavaOne, SOA Web Services Edge, Enterprise 2.0 Conference, Office 2.0, and many other major business and software conferences.
He is currently exploring the concept of the Next-Generation Enterprise as an infinite renewing and sustainable target for digital transformation.
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