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DII Consulting
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Your Computer Repair & Internet Visibility Specialists!
Your Computer Repair & Internet Visibility Specialists!

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Ransomeware in the cloud???? This is some scary stuff - be aware!

https://blog.knowbe4.com/heads-up-new-ransomware-strain-encrypts-cloud-email-real-time-video

need a backup solution give us a call.
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It’s madness out there….. Sales Funnels, Ad-rolls, Pixels, PPC, Voice, Social Media and so much more. Online or Digital marketing has become crazy (and expensive) and yet no one has the answers as to what really actually works, why is that? Because at many levels each company has unique needs. That said we at DII Consulting Inc. have found and recommend three principals that if followed can truly establish, promote and scale your online marketing efforts with adjustments for change on market conditions and company focus. These are not quick black hat “get on the first page of google” gimmicks, they are serious effort filled business practices that when implemented to your companies requirements will produce results.

Below is the third principle and its categories bullet pointed for quick review.

Analytics / Business Intelligence – You’ve laid the best foundation possible and put forth the effort to market your business in as best as you can. Step three calls for analyzing the results of all your labors and incorporating your findings in the form of adjustments back into the marketing process. Interpretation of the meaning of data is key here as a result proper analytic tools are crucial.

Google Analytics
Really not much to elaborate on as the name speaks for itself. While there are several web analytics companies out there like Alexa and Moz for example, Google Analytics is the main go to reporting tool for most online marketing professionals.DII Consulting buisness analytics
CRM
If you went ahead and created a CRM account to manage your clients and potentials clients or even as a marketing platform, make sure to analyze reports from this data source as well.
Wireless Networks
These days grabbing the meta data from your wireless networks is a treasure trove of information. With the proper Access Points ( At DII we like Open Mesh) a business owner can see where customers and guests are spending time online while suing the free wifi. This knowledge can help direct advertising dollars, identify competitors and produce a database of the highly valued repeat customers.

Now that you have all your reports and data what do you do? The next step will be to consolidate the mass amount of information into a readable, digestible, visually appealing format. At DII Consulting we like to use Tableau.

Tableau
This is an excellent business intelligence tool that provides a visual data experience allowing for in depth reporting and deep diving into the marketing numbers. Tableau connects directly to google analytics as well as many other data sources.

There is a world of information on how to analyze data and the tools available. Need help getting started? give us a call we are focused on helping people succeed: 949.285.1908. We also offer a FREE website analysis that you order by simply calling us or filling out our online form found here: Search Engine Optimization Report
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Online Marketing – There will be no forward progress without effort and in this case the effort is both personal and financial. This area can get complicated however it is crucial to engage in almost every aspect of the marketing world.

- Directory listings: This is a very important factor in getting found on the web. there are several hundred listing directories that need to carry the proper information about your company. While it could be considered foundational it most certainly takes effort.

- Social Sites
- Pay Per Click advertising
- Re-targeting: Not sure what re-targeting is? also known as re-marketing, is a form of online advertising. that can help you keep your brand in front of bounced traffic after they. leave your website. For most websites, only 2% of web traffic converts. on the first visit.

- Blogs & Vlogs
- Landing Pages: Marketing campaigns with individualized landing pages and CTA’s can be very powerful when done correctly.

- Calls to Action
- CRM
- Anything Google – Adwords, MyBiz, Maps, etc…

There is a world of information on how to create a solid online marketing campaign with these attributes and it is amazing to us how many do not follow these best practices. Need help getting started? give us a call we are focused on helping people succeed: 949.285.1908. We also offer a FREE website analysis that you order by simply calling. We also offer a FREE website analysis that you order by simply calling us or filling out our online form found here: Search Engine Optimization Report
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Recovering data from a failing or even failed hard drive can be tricky. Over the years DII Consulting Inc. has been fortunate enough to have more wins than losses and we’re happy about that. One of the big reasons for our success in this area is that we understand the importance of our clients data. Data recovery is more than just recovering a few lost pictures or maybe some homework, it’s lives and businesses and dependencies on information for success and smooth processes.

Data recovery is often a think out of the box challenge. At DII Consulting we have example upon example of thinking out of the box to recover data from failed hard drives. From holding te drive at a very specific angle for hours to only connecting the adapter cable halfway and our favorite included in this post… putting the drive in the freezer. Don’t believe it? watch the video.
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Nobody I know has a definitive answer to what the future holds even so Marcus Andrews at Hubpsot has done a great job of giving us some insight. With solid research in hand Marcus sheds light on Social Media trends that marketers will need to be part of if they are to succeed. As so many have said before it’s about getting the potential customers attention and adding value. The linked article is a quick read and packed with good information so whether a business trying to determine where to put marketing dollars or a marketing agency wondering where to focus efforts you should read this article.

Highlights:

The Social Platform – don’t make the user leave the platform to contact you.

Video – People want it

Mobile – 80% of social media usage is on a mobile devices

Social Ads – “An ad powered by great content that is part of a well targeted inbound campaign is something your audience will welcome”

You will find the article here:

https://blog.hubspot.com/marketing/future-of-social-media-trends?utm_campaign=Marketing%20Blog%20-%20Get%20Them%20All%20Newsletter&utm_source=hs_email&utm_medium=email&utm_content=54824404

Growing your business using Social Media can be challenging, at DII Consulting Inc. we can help. Give us a call today to find out how – 949.285.1908
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Service Master Advanced Restore in Irvine is growing! Service Master Advanced Restore in Irvine recently moved from humble beginnings to a great new office space on Rockfield in Irvine. Part of the new office included the need to expand it’s IT infrastructure. After looking at several options Mathew Bailey went with DII Consulting Inc’s suggestion that the Synology DS716+ cost effective scaleable solution would be the best path for their new office.

Working with Service Master professionals was easy and the install was smooth. Employees were able to get up and running on the new system in no time.

For Expert Restoration from water damage or fire call Matt at Service Master Restore – 949.537.7005

Need a new network? Call the pros at DII Consulting – Your computer repair and internet visibility specialists
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It’s madness out there….. Sales Funnels, Ad-rolls, Pixels, PPC, Voice, Social Media and so much more. Online or Digital marketing has become crazy (and expensive) and yet no one has the answers as to what really actually works, why is that? Because at many levels each company has unique needs. That said we at DII Consulting Inc. have found and recommend three principals that if followed can truly establish, promote and scale your online marketing efforts with adjustments for change on market conditions and company focus. These are not quick black hat “get on the first page of google” gimmicks, they are serious effort filled business practices that when implemented to your companies requirements will produce results.

Below is the first principle and its sub-categories bullet pointed for quick review.

Foundation: The goal here is organic (non-pay) search results. A longer cycle for results but well worth it when done right. Web Design and Development

Website – should be well built and search engine friendly
Search Engine Optimization (SEO) both in-page and on site
Keywords (words people use in searches)
Page, site. headers, content, URL
Content (well written verbiage)
Images
Alt tags
Descriptions
visually catching
Meta tags
Sitemap
Submit sitemap to Google search console and other search engine indexing
Establish a google analytic s account

There is a world of information on how to create a solid website with these attributes and it is amazing to us how many do not follow these best practices. Need help getting started? give us a call we are focused on helping people succeed: 949.285.1908

Next week it’s part two – Online Marketing: 3 principles
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